Getting you up to speed with all the latest in
\nthe Catching up<\/p>\n
Google breaches the final frontier of sensitive data<\/strong><\/h2>\nGoogle reached new heights in the respect of data privacy recently by harvesting the medical records of over 50 million Americans<\/a> without their consent. In a business partnership between Google and Ascension, a major hospital chain and second-largest healthcare provider in the US, the tech giant managed to gain the treasure trove of records without the knowledge or consent of the patients. More importantly, the data was not de-identified (anonymised by removing all personal information), i.e. it has the patients\u2019 full personal details including name and medical history which can now be accessed by Google staff. <\/p>\nAscension, a Catholic network of 2,600 hospitals, clinics and other medical outlets across the United States said the partnership was in compliance with the US data privacy act HIPAA (Health Insurance Portability and Accountability Act), which safeguards medical information.<\/p>\n
Nevertheless,
\nthe Google Cloud CEO, Thomas Kurian, has stated that his priority in his first
\nyear on the job is to aggressively chase business in the healthcare industry.
\nThe company has spent several years developing artificial intelligence that it
\nclaims will automatically analyse patient data to identify and prevent diseases.
\nAlthough Google Cloud told the Wall Street Journal that the aim was to
\n\u201cultimately improve outcomes, reducing costs, and saving lives\u201d, it is doubtful
\nwhether the majority of patients would feel comfortable knowing their data was
\nbeing haphazardly transferred to Google without the proper safeguards and
\nsecurity in place. <\/p>\n
Amnesty says Google and Facebook are a threat to
\nhuman rights<\/strong><\/h2>\nAmnesty International has attacked Google and Facebook\u2019s business models accusing them of being \u2018surveillance-based\u2019. In a recent report<\/a>, Amnesty argues that the profitability of the tech giants depends on constant surveillance \u2013 gathering huge amounts of personal data on their users, building up detailed profiles of individuals and groups, and selling access to advertisers.<\/p>\nAmnesty highlighted the fact that Facebook and Google run continuous
\nanalysis and accumulation of information about people and argued that this is
\nsurveillance. They also don\u2019t charge for their services but rely on people
\neffectively handing over their data as a hidden kind of payment. The two firms can
\ncollect a wealth of highly detailed data, meaning they can reasonably be
\nclaimed to know more about individuals than the individuals do about
\nthemselves. They are also able to analyse and predict people\u2019s habits and behaviour.
\nAll this with the aim of selling access to this information to anyone who
\nwishes to target a particular group of people \u2013 thereby allowing advertisers to
\nefficiently target people online.<\/p>\n
If you\u2019re involved in web analytics, you\u2019re probably better off with an independent European GDPR-compliant solution<\/a>.<\/p>\nStaying on the front line of tomorrow\u2019s media
\nchallenges<\/strong><\/h2>\nThe advent of digital technology has led to a rapid acceleration in the production of information. So how do players in the industry stay ahead of the game and respond to the exponential acceleration of the information age? Cyrille Frank, founder of mediaculture.fr<\/a> deep dives into the media challenges of the future (here<\/a> in French). <\/p>\nThe emergence of new media has brought in a myriad of new formats that are more visual (slideshows, videos, data-visualisations), more interactive (quizzes, newsgames, co-constructed articles), and more responsive (direct, fact-checking), or even a mixture of all these with \u2018Stories<\/a>\u2019, a format in vogue on social networks.<\/p>\nDigital transformation is a process that will not stop. It is therefore
\nessential to set up long-term support systems. Beyond the skills required
\ntoday, it is vital to push skills and attitudes that promote flexibility,
\nadaptability and autonomy for learners. This requires a more varied, more
\noperational and more reflexive approach.<\/p>\n
Google to restrict ad data-sharing<\/strong><\/h2>\nFrom February 2020, Google will remove advertisers\u2019 access to users\u2019 \u201ccontextual\u201d information. Contextual user data is qualitative information such as a user\u2019s interests, as opposed to their socio-demographic profile (SDP). Read the article here<\/a> in French. Although the tech giant says it wants to better protect Internet users\u2019 personal data, some advertisers are calling it a sudden move that will in fact strengthen Google\u2019s dominance in online advertising. \u201cUnder the guise of wanting to strengthen users\u2019 private data, Google is closing access to its system and serving its own interests,\u201d said Jean-Luc Chetrit, General Manager of the French \u2018Union de Marques\u2019.<\/p>\nBy limiting the amount of
\ndata available at auctions, Google is looking to regain control of the market,
\nat a time when its advertising revenues are growing at a slower pace than its
\nother sources of revenue. Google has its own DSPs, which will still be able to
\naccess contextual information. <\/p>\n
While strengthening its own
\necosystem, the American giant is also trying to cover itself while under the
\ngaze of the Irish Data Protection Commission who is currently investigating how
\nGoogle\u2019s Ad Exchange platform complies with the European GDPR. Business as
\nusual then\u2026\u00a0<\/p>\n
The wider issues of Big Brother<\/strong><\/h2>\nFacial recognition technology has come on leaps and bounds in recent years \u2013 which has raised the question of its ethical place in society (article here<\/a> in French). In the US, there has been a range of initiatives to ban its use, not only by the police but across a range of sectors. <\/p>\nThe digital rights group, Fight for the Future<\/a>, has launched campaigns<\/a> against the use of facial recognition by airlines or at music festivals and concerts (including the Blink Identity project<\/a>), as well as its use in shops and shopping malls etc. who are starting to equip themselves with these technologies to filter their audiences.<\/p>\nHowever,
\nthe question remains: Is there a good and a bad facial recognition? In terms of
\nthe imminent approach of AI and ubiquitous facial recognition, perhaps we
\nshould be asking more fundamental questions: Do we really want to allow
\ncompanies to put people\u2019s specific characteristics, appearance and face in a
\ndatabase? Do we want to make anonymity impossible? Do we want to make the
\nsurveillance complete?<\/p>\n
Yodanalytics<\/strong><\/h2>\nWhat\u2019s the difference between Yoda and an amazing analytics leader? Multimedia analytics publisher Corsair<\/a> has uncovered some Jedi mind tricks<\/a> in the run-up to Episode IX<\/a>. Aware that in analytics, many forms can the dark side take, and that it is principles, discipline, and experience that a powerful analyst values. A game-changing approach to analytics are you searching for? Get ready to unlearn<\/a> what you have learned!<\/p>\nDrowning
\nin KPIs?<\/strong><\/h2>\n
Ascension, a Catholic network of 2,600 hospitals, clinics and other medical outlets across the United States said the partnership was in compliance with the US data privacy act HIPAA (Health Insurance Portability and Accountability Act), which safeguards medical information.<\/p>\n
Nevertheless,
\nthe Google Cloud CEO, Thomas Kurian, has stated that his priority in his first
\nyear on the job is to aggressively chase business in the healthcare industry.
\nThe company has spent several years developing artificial intelligence that it
\nclaims will automatically analyse patient data to identify and prevent diseases.
\nAlthough Google Cloud told the Wall Street Journal that the aim was to
\n\u201cultimately improve outcomes, reducing costs, and saving lives\u201d, it is doubtful
\nwhether the majority of patients would feel comfortable knowing their data was
\nbeing haphazardly transferred to Google without the proper safeguards and
\nsecurity in place. <\/p>\n
Amnesty says Google and Facebook are a threat to
\nhuman rights<\/strong><\/h2>\nAmnesty International has attacked Google and Facebook\u2019s business models accusing them of being \u2018surveillance-based\u2019. In a recent report<\/a>, Amnesty argues that the profitability of the tech giants depends on constant surveillance \u2013 gathering huge amounts of personal data on their users, building up detailed profiles of individuals and groups, and selling access to advertisers.<\/p>\nAmnesty highlighted the fact that Facebook and Google run continuous
\nanalysis and accumulation of information about people and argued that this is
\nsurveillance. They also don\u2019t charge for their services but rely on people
\neffectively handing over their data as a hidden kind of payment. The two firms can
\ncollect a wealth of highly detailed data, meaning they can reasonably be
\nclaimed to know more about individuals than the individuals do about
\nthemselves. They are also able to analyse and predict people\u2019s habits and behaviour.
\nAll this with the aim of selling access to this information to anyone who
\nwishes to target a particular group of people \u2013 thereby allowing advertisers to
\nefficiently target people online.<\/p>\n
If you\u2019re involved in web analytics, you\u2019re probably better off with an independent European GDPR-compliant solution<\/a>.<\/p>\nStaying on the front line of tomorrow\u2019s media
\nchallenges<\/strong><\/h2>\nThe advent of digital technology has led to a rapid acceleration in the production of information. So how do players in the industry stay ahead of the game and respond to the exponential acceleration of the information age? Cyrille Frank, founder of mediaculture.fr<\/a> deep dives into the media challenges of the future (here<\/a> in French). <\/p>\nThe emergence of new media has brought in a myriad of new formats that are more visual (slideshows, videos, data-visualisations), more interactive (quizzes, newsgames, co-constructed articles), and more responsive (direct, fact-checking), or even a mixture of all these with \u2018Stories<\/a>\u2019, a format in vogue on social networks.<\/p>\nDigital transformation is a process that will not stop. It is therefore
\nessential to set up long-term support systems. Beyond the skills required
\ntoday, it is vital to push skills and attitudes that promote flexibility,
\nadaptability and autonomy for learners. This requires a more varied, more
\noperational and more reflexive approach.<\/p>\n
Google to restrict ad data-sharing<\/strong><\/h2>\nFrom February 2020, Google will remove advertisers\u2019 access to users\u2019 \u201ccontextual\u201d information. Contextual user data is qualitative information such as a user\u2019s interests, as opposed to their socio-demographic profile (SDP). Read the article here<\/a> in French. Although the tech giant says it wants to better protect Internet users\u2019 personal data, some advertisers are calling it a sudden move that will in fact strengthen Google\u2019s dominance in online advertising. \u201cUnder the guise of wanting to strengthen users\u2019 private data, Google is closing access to its system and serving its own interests,\u201d said Jean-Luc Chetrit, General Manager of the French \u2018Union de Marques\u2019.<\/p>\nBy limiting the amount of
\ndata available at auctions, Google is looking to regain control of the market,
\nat a time when its advertising revenues are growing at a slower pace than its
\nother sources of revenue. Google has its own DSPs, which will still be able to
\naccess contextual information. <\/p>\n
While strengthening its own
\necosystem, the American giant is also trying to cover itself while under the
\ngaze of the Irish Data Protection Commission who is currently investigating how
\nGoogle\u2019s Ad Exchange platform complies with the European GDPR. Business as
\nusual then\u2026\u00a0<\/p>\n
The wider issues of Big Brother<\/strong><\/h2>\nFacial recognition technology has come on leaps and bounds in recent years \u2013 which has raised the question of its ethical place in society (article here<\/a> in French). In the US, there has been a range of initiatives to ban its use, not only by the police but across a range of sectors. <\/p>\nThe digital rights group, Fight for the Future<\/a>, has launched campaigns<\/a> against the use of facial recognition by airlines or at music festivals and concerts (including the Blink Identity project<\/a>), as well as its use in shops and shopping malls etc. who are starting to equip themselves with these technologies to filter their audiences.<\/p>\nHowever,
\nthe question remains: Is there a good and a bad facial recognition? In terms of
\nthe imminent approach of AI and ubiquitous facial recognition, perhaps we
\nshould be asking more fundamental questions: Do we really want to allow
\ncompanies to put people\u2019s specific characteristics, appearance and face in a
\ndatabase? Do we want to make anonymity impossible? Do we want to make the
\nsurveillance complete?<\/p>\n
Yodanalytics<\/strong><\/h2>\nWhat\u2019s the difference between Yoda and an amazing analytics leader? Multimedia analytics publisher Corsair<\/a> has uncovered some Jedi mind tricks<\/a> in the run-up to Episode IX<\/a>. Aware that in analytics, many forms can the dark side take, and that it is principles, discipline, and experience that a powerful analyst values. A game-changing approach to analytics are you searching for? Get ready to unlearn<\/a> what you have learned!<\/p>\nDrowning
\nin KPIs?<\/strong><\/h2>\n
Amnesty highlighted the fact that Facebook and Google run continuous
\nanalysis and accumulation of information about people and argued that this is
\nsurveillance. They also don\u2019t charge for their services but rely on people
\neffectively handing over their data as a hidden kind of payment. The two firms can
\ncollect a wealth of highly detailed data, meaning they can reasonably be
\nclaimed to know more about individuals than the individuals do about
\nthemselves. They are also able to analyse and predict people\u2019s habits and behaviour.
\nAll this with the aim of selling access to this information to anyone who
\nwishes to target a particular group of people \u2013 thereby allowing advertisers to
\nefficiently target people online.<\/p>\n
If you\u2019re involved in web analytics, you\u2019re probably better off with an independent European GDPR-compliant solution<\/a>.<\/p>\n The advent of digital technology has led to a rapid acceleration in the production of information. So how do players in the industry stay ahead of the game and respond to the exponential acceleration of the information age? Cyrille Frank, founder of mediaculture.fr<\/a> deep dives into the media challenges of the future (here<\/a> in French). <\/p>\n The emergence of new media has brought in a myriad of new formats that are more visual (slideshows, videos, data-visualisations), more interactive (quizzes, newsgames, co-constructed articles), and more responsive (direct, fact-checking), or even a mixture of all these with \u2018Stories<\/a>\u2019, a format in vogue on social networks.<\/p>\n Digital transformation is a process that will not stop. It is therefore From February 2020, Google will remove advertisers\u2019 access to users\u2019 \u201ccontextual\u201d information. Contextual user data is qualitative information such as a user\u2019s interests, as opposed to their socio-demographic profile (SDP). Read the article here<\/a> in French. Although the tech giant says it wants to better protect Internet users\u2019 personal data, some advertisers are calling it a sudden move that will in fact strengthen Google\u2019s dominance in online advertising. \u201cUnder the guise of wanting to strengthen users\u2019 private data, Google is closing access to its system and serving its own interests,\u201d said Jean-Luc Chetrit, General Manager of the French \u2018Union de Marques\u2019.<\/p>\n By limiting the amount of While strengthening its own Facial recognition technology has come on leaps and bounds in recent years \u2013 which has raised the question of its ethical place in society (article here<\/a> in French). In the US, there has been a range of initiatives to ban its use, not only by the police but across a range of sectors. <\/p>\n The digital rights group, Fight for the Future<\/a>, has launched campaigns<\/a> against the use of facial recognition by airlines or at music festivals and concerts (including the Blink Identity project<\/a>), as well as its use in shops and shopping malls etc. who are starting to equip themselves with these technologies to filter their audiences.<\/p>\n However, What\u2019s the difference between Yoda and an amazing analytics leader? Multimedia analytics publisher Corsair<\/a> has uncovered some Jedi mind tricks<\/a> in the run-up to Episode IX<\/a>. Aware that in analytics, many forms can the dark side take, and that it is principles, discipline, and experience that a powerful analyst values. A game-changing approach to analytics are you searching for? Get ready to unlearn<\/a> what you have learned!<\/p>\nStaying on the front line of tomorrow\u2019s media
\nchallenges<\/strong><\/h2>\n
\nessential to set up long-term support systems. Beyond the skills required
\ntoday, it is vital to push skills and attitudes that promote flexibility,
\nadaptability and autonomy for learners. This requires a more varied, more
\noperational and more reflexive approach.<\/p>\nGoogle to restrict ad data-sharing<\/strong><\/h2>\n
\ndata available at auctions, Google is looking to regain control of the market,
\nat a time when its advertising revenues are growing at a slower pace than its
\nother sources of revenue. Google has its own DSPs, which will still be able to
\naccess contextual information. <\/p>\n
\necosystem, the American giant is also trying to cover itself while under the
\ngaze of the Irish Data Protection Commission who is currently investigating how
\nGoogle\u2019s Ad Exchange platform complies with the European GDPR. Business as
\nusual then\u2026\u00a0<\/p>\nThe wider issues of Big Brother<\/strong><\/h2>\n
\nthe question remains: Is there a good and a bad facial recognition? In terms of
\nthe imminent approach of AI and ubiquitous facial recognition, perhaps we
\nshould be asking more fundamental questions: Do we really want to allow
\ncompanies to put people\u2019s specific characteristics, appearance and face in a
\ndatabase? Do we want to make anonymity impossible? Do we want to make the
\nsurveillance complete?<\/p>\nYodanalytics<\/strong><\/h2>\n
Drowning
\nin KPIs?<\/strong><\/h2>\n
![\"dashboard](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/12\/dashboard-cartoon-drowning-in-KPIs.jpg\")
<\/figure>\n