{"id":73902,"date":"2025-02-07T15:28:42","date_gmt":"2025-02-07T15:28:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/blue-moon-idents-by-blinkink\/"},"modified":"2025-02-07T15:28:42","modified_gmt":"2025-02-07T15:28:42","slug":"blue-moon-idents-by-blinkink","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=73902","title":{"rendered":"Blue Moon Idents by Blinkink"},"content":{"rendered":"


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When Blue Moon Brewing approached the UK\u2019s Blinkink<\/a> animators for a series of idents for their Belgian beers known for that refreshing twist of orange, craft materials were forefront in the craft brewing company\u2019s mind. We reached out to\u00a0 Clapham Road Studios<\/a> where the series was shot to get the low-down on these crafty shoots and they went straight to the source, connecting us with Art Director, Emma-Rose Dade.<\/p>\n

\u201cBlue Moon\u2019s job involved different films,\u201d Dade told us, \u201ceach focusing on a specific craft material or process. The goal was to explore and showcase the unique qualities and challenges associated with each material.\u201d<\/p>\n

Given the brand tagline, Artfully Crafted, this exploration of materials and craft makes perfect visual sense.<\/p>\n

\u201cFor instance,\u201d she continued, \u201cwith ceramics, we molded and shaped clay, capturing its transformation from a soft, pliable state to a hardened final product after firing. Similarly, we explored wool, using techniques like felting and knitting to create textured forms, though maintaining the wool\u2019s integrity during animation was a delicate process.\u201d<\/p>\n

The resulting pieces come off as cool and smooth as the beer itself, but we had to guess the making-of wasn\u2019t always so even, which Dade confirmed: \u201cOne significant challenge was working with wood, particularly in a scene where (Co-Art Director) Luke had to carve replacements for a wood logo being blown away. Carving against the grain made this especially tricky, as precision was crucial to prevent splitting or chipping.<\/p>\n

\u201cAnother challenge was making a foam ball resemble the moon, which required extensive experimentation with lighting and surface treatment to achieve the right cratered appearance. Each material presented unique challenges, but the process was incredibly rewarding.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

When Blue Moon Brewing approached the UK\u2019s Blinkink animators for a series of idents for their Belgian beers known for that refreshing twist of orange, craft materials were forefront in the craft brewing company\u2019s mind. We reached out to\u00a0 Clapham Road Studios where the series was shot to get the low-down on these crafty shoots […]<\/p>\n","protected":false},"author":1,"featured_media":73903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12035],"tags":[18636,278,38225,2651],"dealstore":[],"offerexpiration":[],"class_list":["post-73902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","tag-blinkink","tag-blue","tag-idents","tag-moon"],"yoast_head":"\nBlue Moon Idents by Blinkink - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=73902\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Moon Idents by Blinkink - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"When Blue Moon Brewing approached the UK\u2019s Blinkink animators for a series of idents for their Belgian beers known for that refreshing twist of orange, craft materials were forefront in the craft brewing company\u2019s mind. 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