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This page may include affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you.\u00a0<\/em><\/p>\n \u00a0<\/p>\n If you\u2019ve been marketing your business online for a while, it\u2019s likely you\u2019ll have seen marketing experts talking about being consistent. In fact I have written numerous blog posts on the topic of consistency including What \u2018being consistent in your marketing\u2019 means<\/em><\/a>\u00a0as so many business owners get this confused.<\/p>\n \u00a0<\/p>\n Some business owners have turned \u2018being consistent\u2019 into posting daily on social media and that is not the truth. When it comes to being consistent with your marketing there are three main areas to look at: your frequency, your messaging and your brand.<\/p>\n \u00a0<\/p>\n Frequency, aka how often you post, does play a part in your consistency, but the frequency doesn\u2019t have to be daily. For example, I am a consistent blogger, but I only publish one new blog post every week. You can check out my whole back catalogue of blog posts here<\/a>.<\/i> Consistency isn\u2019t about how often you are publishing new content but the regularity. So if you decided to post three times per week (Monday, Wednesday and Friday) and you stick to that schedule then that is being consistent.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you\u2019ve fallen into the trap of thinking daily posting will solve your marketing problems don\u2019t feel bad. It has happened to many business owners in the past and it will happen to more in the future.<\/p>\n \u00a0<\/p>\n As discussed it is easy in a mission to be consistent to have mistaken that to mean you need to post daily,\u00a0 because so many believe it to mean that. Also, if your marketing isn\u2019t getting the results you want it is easy to think if I post more content I\u2019ll make more sales. This makes sense because marketers often talk about how a person needs to have multiple touchpoints or engagements with a business before buying. Therefore, there is logic in thinking by posting more it will mean that people have more chances to see and engage with your business. And that will help to generate more sales.<\/p>\n \u00a0<\/p>\n On top of that if you have been looking at the leaders in your industry it is highly likely that they\u2019ll be posting daily on social media. This makes it easy to think the secret to success is posting daily on social media. When in reality there will be lot of other marketing activities that are helping that business to be achieving the level of success it is. But very often social media is the most visible.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you are currently posting 3 to 5 times per week and you are contemplating moving to posting daily before you do that you should work out if you have a content strategy problem or a content frequency problem. To do that ask yourself these questions.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you think you have a content strategy problem, please focus on fixing this before increasing your frequency.<\/p>\n \u00a0<\/p>\n Posting more content without a clear purpose is pointless. Posting more content when your engagement is poor, will only make your engagement get even worse. Posting more content when people aren\u2019t taking action right now isn\u2019t going to make people suddenly start taking action.<\/p>\n \u00a0<\/p>\n You need to fix your content strategy first, and then afterwards you can consider whether you need to increase your frequency.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n So you know you need a content strategy, but you aren\u2019t sure how to create one. Well firstly, this is exactly what I help business owners with. You can check out how we can work together here.<\/a><\/p>\n But if you prefer to DIY it here are some key things to consider.<\/p>\n \u00a0<\/p>\n Purposeful Posts<\/strong><\/p>\n Every post should have a purpose and this should be decided in advance. This is what will help you to be able to assess whether the post is performing well or not. Think about what you want people to do as a result of consuming your social media post.<\/p>\n \u00a0<\/p>\n How does your social media content fit with everything else<\/strong><\/p>\n Hopefully social media is just one of the ways you are marketing your business and so you need to think about how your social media fits with everything else. You should have a buyer journey mapped out for all of your offers and be able to see where in the journey social media fits.<\/p>\n \u00a0<\/p>\n Balancing Content Types<\/strong><\/p>\n You\u2019ll need to be creating different types of content on your social media. Having all visibility content will get your new followers, but it won\u2019t result in sales. Having all sales focused content will get sales, but low engagement, so if you do it too much it will damage your visibility. Think about the different types of content you will create and how you will balance that out over a week or month.<\/p>\n \u00a0<\/p>\nWHY POSTING EVERY DAY WON\u2019T FIX A BROKEN CONTENT STRATEGY<\/strong><\/span><\/h2>\n
The truth about \u2018being consistent\u2019<\/b><\/h2>\n
Why it is easy to fall into the trap of thinking daily posting will solve your marketing problems<\/b><\/h2>\n
Signs you have a content strategy problem, not a content frequency problem\u00a0<\/b><\/h2>\n
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Creating a content strategy that get results<\/b><\/h2>\n