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Do you want to learn how to make money online<\/a> or create some side hustle cash<\/a>? Starting a solo ad business can be challenging without the right strategies in place. While everybody is talking about Facebook ads<\/a> or Google ads, starting a solo ad business is often an overlooked way to do just that. <\/p>\n In this guide, I\u2019ll break down everything you need to know about starting a solo ad business, how to buy and sell solo ads, and how to grow an audience or an email list from scratch.<\/p>\n Solo ads are email advertisements revolving around a single promotion.<\/p>\n They are a well-known way to advertise through email when you don\u2019t own an email list. You essentially pay to use a person\u2019s email list to promote your own offer, serving your promotion to a new untapped audience. <\/p>\n Instead of the usual newsletter promotion on an email list, solo ads use the entire email to promote your offer to a niche audience making them more effective. <\/p>\n And, the results?<\/p>\n Imagine if a solo ad seller had an email list of 50,000 subscribers and they get an average click-through rate of 1%. That would mean that 1% of 50,000 email subscribers, or 500 people would click the product link.<\/p>\n If 10% of them buy a $30 item, then he\/she just earned 50 sales or $15,000. Plus they just put 50 people onto their own email list as well.\u00a0<\/p>\n This isn\u2019t the case every single time as some solo ads may not be a success, which can boil down to a number of factors, like:<\/strong><\/p>\n To be fully transparent, you win some and you lose some with solo ads. This can be true with any marketing method though, from Facebook ads to influencer marketing.<\/p>\n Want to learn how to run Facebook ads for businesses? Click here to join our FREE training\u00a0<\/a>that teaches you how to make $1,000-$1,500\/month per client running Facebook ads.<\/p>\n If you want to start selling solo ads, you\u2019ll need an email list of highly targeted people. Advertisers want to get their stuff in front of very specific people, including people of a certain age, gender, income level, family status, interests, and more.<\/p>\n First, pick a niche. Your niche is your category or topic. You\u2019ll be setting up a website and it should revolve around a specific topic so your email list can be targeted.<\/p>\n For example, you could run a health and wellness website where your email list would consist of people interested in the health\/wellness industry. Then, when you sell your solo ads to readers in that field.<\/p>\n Here are some examples of niches:<\/strong><\/p>\n Once you\u2019ve selected your niche, it\u2019s time to get web hosting. Bluehost also offers a bunch of perks with your hosting plan like a free domain, free SSL certificate, and a lot more.<\/p>\n Check out our free guide for how to start a content site (blog) with Bluehost.<\/a><\/p>\n You\u2019ll need email marketing software, more specifically, an autoresponder, in order to collect email addresses for your solo ad business.<\/p>\n We recommend tools like ConvertKit or ActiveCampaign.<\/p>\n Marketplaces are where you\u2019re going to sell solo ads.<\/p>\n There are many advantages to selling on marketplaces. You get to join a website where buyers hang out, helping you make your first sales faster and giving you an opportunity to build your reputation and brand.<\/p>\n The main drawback is the price, though many websites will take a commission off your sale, rather than have you pay a flat fee to join or a monthly subscription.<\/p>\n When you participate in a marketplace, you pay them a fee in exchange for selling your services on their website. This helps you get your foot in the door and potentially helps you start making money faster than if you tried selling on your own.<\/p>\n One popular solo ad marketplace you might check out is Udimi<\/a>.<\/p>\n They are well-organized and have tons of solo ad buyers and sellers. As a solo ad seller on Udimi, you\u2019ll be able to have your stats speak for themself. Udimi has a rating system and each seller automatically has their ratings displayed on their profile:<\/strong><\/p>\n Udimi also has sophisticated, buyer-friendly tools that help prospects figure out what kind of email audience they want to target, what niche to work in, and more.<\/p>\n Learn more about Udimi to get started.<\/a><\/p>\n Then, there are places on social media to sell solo ads as well, like Facebook groups, subreddits, and more. So, don\u2019t forget about these places to find solo ad buyers without the fees that come along with marketplace selling.<\/p>\n At this final step, you have your entire system set up, you have sales and it\u2019s time to fill orders. Your emails can be sent up to twice a day. The first broadcast emailed and then a follow up broadcast to those who didn\u2019t open the first email.<\/p>\n Make sure not to over-send emails during the course of the day and just limit it to twice. Avoid language that may be considered spammy and keep messages short.<\/p>\n Some solo ad vendors choose to write the email themselves, while others will have the buyer provide them with a script. You can choose the route you want to take or do both!<\/p>\n Then, rinse and repeat.<\/p>\n Yes, solo ad sellers do buy traffic, including buying solo ads!<\/p>\n Let\u2019s say you\u2019ve sold a solo ad with a guarantee of sending 300 visitors to the buyer\u2019s website but only 250 people actually clicked through.<\/p>\n You can buy a solo ad from another seller and send the ad to their list to fulfill the shortfall of those 50 visitors.<\/p>\n Don\u2019t be afraid to invest in your business here and buy paid ads, at least in the beginning.<\/p>\n While running your solo ad business, it\u2019s very important to continue providing value and cultivating your email list for growth. This is how you can do that:<\/strong><\/p>\n You want to avoid appearing spammy to your email list so, while you\u2019re sending solo ads, you also should be sending valuable educational content that will help your email subscribers.<\/p>\n For example, if you have an email list in the weight loss niche, you may want to share helpful best practices for dieting, a free ebook on weight loss maintenance, sharing articles you write on the topic of weight loss, etc.<\/p>\n Ad fatigue exists when your email list is overexposed to ads. Nobody likes seeing a lot of ads that are not of interest to them. If you start sending ads in your emails too often, you will most definitely have your subscribers get ad fatigue.<\/p>\n This can result in declining email open rates and possibly being reported as spam. You can avoid this happening by limiting how many ads you send to your list.<\/p>\n With email lists, some degree of shedding happens naturally. That means, that regardless of the kind of content you are sharing, people will unsubscribe. And, because you\u2019ll be sending ads along with your regular educational material, your list may shrink at a faster pace than if you were ad-free.<\/p>\n How do you counter this?<\/p>\n You grow your list at a faster rate than it sheds. Use growth strategies for this, like increasing website traffic, creating lead magnets, investing in paid ads and solo ads to grow your list, and other ideas.<\/p>\n Want to learn how to make money running Facebook Ads for businesses? Check out our FREE training<\/a> that teaches you how to land clients paying $1,000 to $1,500\/month.<\/p>\n There are many sites that will sell access to their email lists to promote solo ads. The largest solo ad marketplace in the world is Udimi. With that said, there are countless publishers who have highly engaged email lists and are ready to promote your solo ads. <\/p>\n You can post on Facebook groups, Reddit, or do manual outreach to specific companies or brands that have a relevant audience to your offer.<\/p>\n Starting a solo ad business can be a lucrative venture. If you\u2019re willing to put in the time and energy to build a highly engaged email list. There are many advertisers out there looking to build a list or gain exposure for their products quickly. If you don\u2019t want to grow an email list from scratch, running Facebook ads<\/a> can be a good alternative to making money with advertising <\/p>\n This makes it a great opportunity to create a sustainable income stream. You can follow the steps I shared above to start a successful solo ad business.<\/p>\n Yes, solo ads can be worth it as long as you have a solid product or offer in place while you are targeting the correct audience. They are a quick way to drive traffic, sell a product, and grow your email list.<\/p>\n<\/div>\n<\/div>\n Solo ads can work if you choose to promote your ad with a reputable seller with an engaged email list. It depends on the audience you target and the relevance of your offer to that audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\nWhat Are Solo Ads?<\/h2>\n
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How To Sell Solo Ads<\/h2>\n
Step 1: Pick a Niche and Get Web Hosting<\/h3>\n
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We recommend Bluehost. Having a reliable hosting provider is critical, as you\u2019ll be doing some testing with your website and landing pages.<\/p>\nStep 2: Get Email Marketing Software<\/h3>\n
Step 3: Where To Sell Solo Ads<\/h3>\n
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Step 4: Fill Orders by Sending Email Broadcasts<\/h3>\n
Step 5: Buy Solo Ads<\/h3>\n
How to Grow and Maintain Your Email List<\/h2>\n
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Sending Educational Content<\/h3>\n
Avoid Ad Fatigue<\/h3>\n
Use Growth Strategies To Increase Your Email Subscribers<\/h3>\n
Where To Buy Solo Ads?<\/h2>\n
Final Word on How To Start a Solo Ad Business<\/h2>\n