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Every week, I attempt to share a curated list of clutter-breaking creative ads<\/a>. Occasionally, I share some views on industry trends<\/a>. This week\u2019s blog post is a compilation that includes ads for Native RO and Glenmorangie among others.<\/p>\n Native RO: filter toh pagal hai<\/strong><\/p>\n In India, Eureka Forbes was synonymous with water filters for home use. Brands like Kent RO tried to eat into the share without taking a direct, combative stance of \u2018why better\u2019. Native RO, from utilities service brand Urban Company has released lovely film taking smart jibes at the relatable annoyances of the market leader. As a consumer of the latter, I could so easily relate to it \u2013 especially the pesky customer service calls and \u2018change the filter\u2019 as the standard response after almost every inspection. The casting and acting were spot on, and the message is driven home loud & clear. <\/p>\n \n