{"id":71555,"date":"2025-02-06T13:46:53","date_gmt":"2025-02-06T13:46:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/the-art-of-becoming-1000watt\/"},"modified":"2025-02-06T13:46:53","modified_gmt":"2025-02-06T13:46:53","slug":"the-art-of-becoming-1000watt","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=71555","title":{"rendered":"The art of becoming | 1000watt"},"content":{"rendered":"


\n<\/p>\n

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The know, like, trust<\/em> framework, too often touted as the golden path to winning customers, is rooted in a simple premise: Prospects must first know who you are, then like your brand, which leads to trust. It\u2019s a marketing mantra that falls into the category of things we\u2019ve heard so often it must be true<\/em>.<\/p>\n

It\u2019s not.<\/p>\n

Know, like and trust happens outside<\/em> of marketing. It happens through engagement. What can<\/em> happen through marketing, however, is desire, resonance and advocacy.<\/p>\n

Limitations<\/strong><\/p>\n

For starters, the know, like, trust<\/em> framework assumes a linear, predictable progression in the relationship between a brand and its customers. The reality is much messier and a lot less predictable. Let\u2019s break it down.<\/p>\n

Let\u2019s start with know<\/em>.<\/strong> In today\u2019s marketplace where attention is fragmented across countless channels and competitors, achieving basic awareness is already a monumental challenge. Actually getting an audience to truly know your brand? That\u2019s an even steeper climb. While product companies might find this easier due to category differentiation, for service-based businesses like real estate brokerage or for agents where competition is intense and offerings often similar, the marketing investment required to achieve genuine brand recognition is typically beyond reach.<\/p>\n

As for like<\/em>, this component is even more challenging.<\/strong> Likeability is highly subjective and contextual. What one person finds charming and appealing, another may find off-putting or unremarkable. The reality is, trying to engineer likeability at scale is fraught with difficulty. True likeability has to come from direct experience. Real contact. Real interaction. The face to face engagement with people.<\/p>\n

Finally, trust<\/em>.<\/strong> Trust, like know and like, requires consistent, transparent, and repeatable interactions. Trust cannot be manufactured through marketing. All marketing can ever do is to remind people why they trust you. Trust happens when you make promises or commitments you deliver on consistently.<\/p>\n

This linear framework of know \u2192 like implies that trust will be the natural byproduct. This is a myth. Consider how many people you know and like, but might not actually trust.<\/p>\n

Trust is a much more complex and fragile outcome.<\/p>\n

Desire. Resonance. Advocacy.<\/strong><\/p>\n

While know, like, trust<\/em> has a rhythm to it. That\u2019s about it. Brands need a deeper, executable strategy.<\/p>\n

A brand\u2019s primary aim is not to be known, it\u2019s to generate a genuine and visceral desire for its product or services. Desire is about creating a magnetic pull through branding and marketing that makes people crave your products or services. To create desire, you must tap into emotional drivers, true aspirations, and the unmet needs of your ideal customers that your brand will fulfill.<\/p>\n

Effective marketing must also strive to create a harmony between your brand\u2019s identity and your customers\u2019 reality. When your style, voice, and belief system authentically resonate with or align with their values and pain points, customers begin to see your brand as an extension of themselves. At this level, your unique value proposition naturally emerges. Like shifts from being about your services or products to being about how your brand fits in their lives. They don\u2019t just buy from you; they identify through you. When that happens, they don\u2019t just like you, they will love you.<\/p>\n

Advocacy. The ultimate goal for any brand should be to inspire passionate advocacy among its customers. This goes beyond simply retaining customers \u2014 it\u2019s about transforming them into vocal champions who actively promote and defend the brand to their friends, family, and wider networks. In other words, referrals.<\/p>\n

Advocacy is trust on steroids. It\u2019s the hallmark of a brand that has succeeded in building something meaningful and irreplaceable.<\/p>\n

The art of becoming<\/strong><\/p>\n

To achieve desire, resonance, and advocacy requires more than traditional marketing approaches, but the rewards far outweigh those of the know, like, trust framework. This is the art of becoming the brand you want to be \u2014 a journey that demands deeper customer insights, a bolder creative vision, and genuine differentiation. Above all, it requires unwavering commitment to delivering a brand experience that moves people to action.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

The know, like, trust framework, too often touted as the golden path to winning customers, is rooted in a simple premise: Prospects must first know who you are, then like your brand, which leads to trust. It\u2019s a marketing mantra that falls into the category of things we\u2019ve heard so often it must be true. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[20818,1885],"dealstore":[],"offerexpiration":[],"class_list":["post-71555","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-1000watt","tag-art"],"yoast_head":"\nThe art of becoming | 1000watt - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=71555\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of becoming | 1000watt - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The know, like, trust framework, too often touted as the golden path to winning customers, is rooted in a simple premise: Prospects must first know who you are, then like your brand, which leads to trust. 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