Email Marketing Campaign<\/figcaption><\/figure>\nDid you have a high-quality email list? <\/h2>\n
Building your email list requires time, effort and patience, and because of these, many choose to acquire email addresses illegally. Sure, you\u2019ll have an extensive list, but at the end of the day, you\u2019ll want subscribers that are genuinely interested in your products and service so that you can generate sales and engagement. <\/p>\n
To grow your list organically and legally, you can start by adding an undisruptive pop-up sign-up form to your highly viewed or popular website content. When someone visits, you can offer more valuable or upgraded content, accessible only to subscribers, or you can provide a digital download to entice them. <\/p>\n
Did you use catchy subject lines and email copy?\u00a0
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It\u2019s more important than ever to write catchy and compelling email subject lines. If your subject line is not appealing enough, it will be left unnoticed. You can hook people in opening your email by keeping your subject lines short and straightforward and personalized while being valuable. \u00a0<\/p>\n
Besides the subject line, you should set time and effort in writing your email\u2019s copy. Generic and overused phrases, spelling mistakes, and using an overly promotional tone won\u2019t cut it anymore. An excellent email copy should recognize subscriber pain points, and address a solution. <\/p>\n
Did your emails look unprofessional? <\/h2>\n
Pixelated images, cluttered content format, and confusing call-to-action (CTA) buttons are not enticing for subscribers. Think about it, will you open and click an email if it looks unprofessional? Probably not. You may even think that it\u2019s phishing for information and mark it as spam. <\/p>\n
To make a clean and simple email, you can use templates provided by your email marketing service provider. Alternatively, you can hire a designer and programmer to transform dull, spam-like emails to eye-catching and interesting emails that your subscribers will love. <\/p>\n
Did you segment your subscribers? <\/h2>\n
Every subscriber has different needs and preferences. Sending one generic email will not please them. Segmenting your email list is an effective way to provide subscribers with content that it is useful while being personal. <\/p>\n
Let\u2019s say you sell clothing for men and women. Your total number of subscribers is 2,678. You can break down or segment them into different categories like gender. When you have an on-going promotion on women\u2019s lingerie, you can send it to your segmented list based on gender. <\/p>\n
Did you track and measure the results? <\/h2>\n
Tracking<\/a> and measuring email metrics show how your subscribers interact with your email. Are they opening your email, clicking the CTA button, making a purchase or ignoring it? For businesses, these data are relevant because it determines the success of a campaign. You can even use the information to identify problems. For example, if your click-through rates are high yet conversion rates are too low, there might be a problem with the landing page or the payment purchase may be too complicated.<\/p>\nDid you know what made your subscribers click, open, and purchase? \u00a0<\/h2>\n
You\u2019ll also need to conduct A\/B testing regularly. A\/B testing gives you the opportunity to determine your subscriber\u2019s preferences. For instance, what will they likely to open \u2013 email subject lines with question type or urgent, actionable and short sentence? By conducting A\/B testing, you can have a more concrete answer to this question. <\/p>\n
All you have to do is send two subject line versions of one email \u2013 one question type and the other in short phrase. Then, analyze the data of each campaign. If the question type performs better than the actionable copy, then it makes sense to use it for future campaigns. Keep in mind that A\/B testing is not limited to subject lines. You can also experiment and test other email elements like CTA button and color, font size, image placement, email copy and more. You can also test email frequency rates and time. <\/p>\n
Did you use too many CTAs? <\/h2>\n
Too many CTAs can compete for your subscribers\u2019 attention. As much as possible, your email should have one and clear CTA. Your CTA should align with your email marketing objective. Let\u2019s say your goal is to increase sales. You wouldn\u2019t add a CTA button linking back to your about us page. You\u2019ll want it to direct subscribers to your online store or a specific product page. \u00a0<\/p>\n
Wrap Up <\/h2>\n
Email marketing is a cost-effect strategy that allows direct communication to customers and prospects while delivering effective results like high ROI. If previous campaigns failed, it doesn\u2019t mean it\u2019s a lost cause. With a finely-tuned email marketing plan based on the best email marketing practices, your brand, like many other companies, can reap the rewards of using email marketing to build brand awareness, improve sales and other marketing goals you want to achieve. \u00a0<\/p>\n<\/div>\n
![\"Email](\"https:\/\/www.kjrocker.com\/wp-content\/uploads\/2018\/12\/Email-Marketing-Campaign.png\")