{"id":71156,"date":"2025-02-06T08:48:00","date_gmt":"2025-02-06T08:48:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/viamedia-signs-six-new-ad-sales-deals-increasing-its-network-to-93-providers-and-supporting-local-advertisers-in-74-key-markets\/"},"modified":"2025-02-06T08:48:00","modified_gmt":"2025-02-06T08:48:00","slug":"viamedia-signs-six-new-ad-sales-deals-increasing-its-network-to-93-providers-and-supporting-local-advertisers-in-74-key-markets","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=71156","title":{"rendered":"Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><em>Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES)<\/em><\/p>\n<p>LEXINGTON, Ky. \u2014 <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viamediatv.com%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=Viamedia&amp;index=1&amp;md5=3b6877f80610bcc33ae1048a8dca18d3\" target=\"_blank\" rel=\"noreferrer noopener\">Viamedia<\/a>, the country\u2019s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, expanding its total reach to 93 service providers across 74 designated market areas (DMAs) in 28 states.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"pull-quote\">Viamedia grows its ad sales network to 93 providers in 74 markets, managing ad sales for Nex-Tech, NCTC, TruVista, TCT, Paragould Utilities &amp; BTES and empowering advertisers with multi-platform solutions.<\/p>\n<\/blockquote>\n<p>\u201cThese new agreements highlight Viamedia\u2019s focus on empowering local businesses to take control of their advertising potential through innovative, adaptable solutions that address the complexities of today\u2019s media landscape,\u201d said David Solomon, CEO of Viamedia. \u201cBy leveraging our advanced solutions, we are empowering businesses to connect with their audiences more effectively, adapt to evolving consumer behaviors and optimize their advertising strategies to drive measurable growth and foster economic success within their communities.\u201d<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>Viamedia will manage advertising sales operations for\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nex-tech.com%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=Nex-Tech&amp;index=2&amp;md5=eea97ecfef4c2d660958846ed11ea8f3\" rel=\"noreferrer noopener\">Nex-Tech<\/a>\u00a0and\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftctelco.net%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=Tri-County+Telephone+Association&amp;index=3&amp;md5=72aa5e0e97114c1846aa1d69b52df59d\" rel=\"noreferrer noopener\">Tri-County Telephone Association<\/a>\u00a0(TCT) in Kansas,\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nctc.com%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=North+Central+Telephone+Cooperative&amp;index=4&amp;md5=472d9ab13ff2d4dbae51e8a4b41cd44c\" rel=\"noreferrer noopener\">North Central Telephone Cooperative<\/a>\u00a0(NCTC) and\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.btes.net%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=Bristol+Tennessee+Essential+Services&amp;index=5&amp;md5=f53336c24c3689349809a2679e5dac55\" rel=\"noreferrer noopener\">Bristol Tennessee Essential Services<\/a>\u00a0(BTES) in Tennessee,\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.truvista.net%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=TruVista&amp;index=6&amp;md5=e03b9992a5aa926201e5187880836200\" rel=\"noreferrer noopener\">TruVista<\/a>\u00a0in Georgia and\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.paragould.com%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=Paragould+Municipal+Utilities&amp;index=7&amp;md5=100db0b150d86a6b776f2a7ed3a3b68c\" rel=\"noreferrer noopener\">Paragould Municipal Utilities<\/a>\u00a0in Arkansas, with BTES also serving Virginia. Together, these agreements empower local businesses in these regions with cutting-edge advertising solutions, enabling them to expand their reach and achieve greater impact across diverse platforms.<\/p>\n<p>Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia\u2019s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.<\/p>\n<p><strong>About Viamedia<\/strong><\/p>\n<p>Viamedia is the nation\u2019s largest independent champion for video service providers\u2019 advertising needs. The company places over 1 million ads daily in more than 220 zones in 28 states across 74 markets nationwide, aggregating all types of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. Its mission in a fractured media market is to make advertising easy. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.<\/p>\n<p>Viamedia offers a complementary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company\u2019s success is built on its people, processes and proprietary software. For more information, please visit\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fviamediatv.com%2F&amp;esheet=54179313&amp;newsitemid=20250114218164&amp;lan=en-US&amp;anchor=https%3A%2F%2Fviamediatv.com&amp;index=8&amp;md5=8cfb6eb1337a34e1d89406da6215a898\" rel=\"noreferrer noopener\">https:\/\/viamediatv.com<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Viamedia to Manage Advertising Sales for Nex-Tech, North Central Telephone Cooperative (NCTC), TruVista, Tri-County Telephone Association (TCT), Paragould Municipal Utilities and Bristol Tennessee Essential Services (BTES) LEXINGTON, Ky. \u2014 Viamedia, the country\u2019s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13873,2211,13639,1088,13747,37298,11715,9809,11324,1329,4840,15573,37299],"dealstore":[],"offerexpiration":[],"class_list":["post-71156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertisers","tag-deals","tag-increasing","tag-key","tag-local","tag-local-advertising","tag-markets","tag-network","tag-providers","tag-sales","tag-signs","tag-supporting","tag-viamedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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