{"id":7080489,"date":"2026-10-09T00:22:22","date_gmt":"2026-10-09T00:22:22","guid":{"rendered":"https:\/\/fivemor.com\/?p=7080489"},"modified":"2026-10-09T00:22:22","modified_gmt":"2026-10-09T00:22:22","slug":"where-all-players-have-similar-access-to-inventory-simplifying-ctv-access-is-crucial","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7080489","title":{"rendered":"Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"p1\">There\u2019s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. These headaches are carrying across to the growing Home Screen market, where different TV set makers work with a range of technologies.<\/p>\n<p class=\"p1\">In this interview, Sarott discusses how the CTV market is evolving, what\u2019s driving growth, and where buyer frustrations remain. Filmed at DMEXCO 2026 in Cologne.<\/p>\n<p><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Simplifying CTV Access is Crucial Where All Players Have the Same Access to Inventory\" src=\"https:\/\/player.vimeo.com\/video\/1233730979?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4;\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><!-- CONTENT END 4 -->\n\t\t\t\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7080490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1846,241162,15586,12728,18961,6551,24828,29260],"dealstore":[],"offerexpiration":[],"class_list":["post-7080489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-access","tag-ad-tech","tag-crucial","tag-ctv","tag-inventory","tag-players","tag-similar","tag-simplifying"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7080489\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There\u2019s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. 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