{"id":7080161,"date":"2026-10-08T14:20:40","date_gmt":"2026-10-08T14:20:40","guid":{"rendered":"https:\/\/fivemor.com\/?p=7080161"},"modified":"2026-10-08T14:20:40","modified_gmt":"2026-10-08T14:20:40","slug":"beer-in-ads-5358-heinekens-bockbier","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7080161","title":{"rendered":"Beer In Ads #5358: Heineken\u2019s Bockbier"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" data-lazyloaded=\"1\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-2889.png\" alt=\"\" class=\"wp-image-90737\"\/><\/figure>\n<p>Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. \u201cThe style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced \u2018Einbeck\u2019 as \u2018ein Bock\u2019 (a billy goat), and thus the beer became known as \u2018Bock.\u2019 A goat often appears on bottle labels.\u201d And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.<\/p>\n<p class=\"has-text-align-left\">Thursday\u2019s poster\u00a0is for Heineken\u2019s Bockbier, which was created between 1910-1920. This poster was made for the\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Heineken_N.V.\">Heineken Brewery<\/a>, which was founded in 1864 by Gerard Adriaan Heineken. The poster was created by prominent Dutch commercial artist and graphic designer <a href=\"https:\/\/nl.wikipedia.org\/wiki\/Andr%C3%A9_Vlaanderen\">Andr\u00e9 Vlaanderen<\/a>. The text at the bottom reads: <em>\u201cIs niet voor de ganzen gebrouwen\u201d<\/em> (\u201cIt is not brewed for the geese\u201d), apparently \u201cplays on a traditional Dutch proverb meaning that high-quality beer should be properly appreciated and not put to waste.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" data-lazyloaded=\"1\" decoding=\"async\" width=\"634\" height=\"1024\" src=\"https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-6205-634x1024.png\" alt=\"\" class=\"wp-image-99184\" srcset=\"https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-6205-634x1024.png 634w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-6205-186x300.png 186w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-6205-768x1240.png 768w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-6205-952x1536.png 952w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-6205.png 1000w\" data-sizes=\"(max-width: 634px) 100vw, 634px\"\/><\/figure>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7071917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023,98632,98633,98636,98634,98637,98635,127850],"tags":[14239,3171,185807,81985],"dealstore":[],"offerexpiration":[],"class_list":["post-7080161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-art-beer","category-beers","category-bock","category-breweries","category-history","category-just-for-fun","category-the-netherlands","tag-ads","tag-beer","tag-bockbier","tag-heinekens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beer In Ads #5358: Heineken\u2019s Bockbier - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7080161\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beer In Ads #5358: Heineken\u2019s Bockbier - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7080161\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T14:20:40+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7080161#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7080161\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Beer In Ads #5358: Heineken\u2019s Bockbier\",\"datePublished\":\"2026-10-08T14:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7080161\"},\"wordCount\":224,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7080161#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png\",\"keywords\":[\"ads\",\"Beer\",\"Bockbier\",\"Heinekens\"],\"articleSection\":[\"Advertising\",\"Art &amp; Beer\",\"Beers\",\"Bock\",\"Breweries\",\"History\",\"Just For Fun\",\"The Netherlands\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7080161#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7080161\",\"url\":\"https:\/\/fivemor.com\/?p=7080161\",\"name\":\"Beer In Ads #5358: Heineken\u2019s Bockbier - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7080161#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7080161#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png\",\"datePublished\":\"2026-10-08T14:20:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7080161#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7080161\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7080161#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7080161#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beer In Ads #5358: Heineken\u2019s Bockbier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beer In Ads #5358: Heineken\u2019s Bockbier - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7080161","og_locale":"en_US","og_type":"article","og_title":"Beer In Ads #5358: Heineken\u2019s Bockbier - Som2ny Network","og_description":"Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=7080161","og_site_name":"Som2ny Network","article_published_time":"2026-10-08T14:20:40+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7080161#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7080161"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Beer In Ads #5358: Heineken\u2019s Bockbier","datePublished":"2026-10-08T14:20:40+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7080161"},"wordCount":224,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7080161#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png","keywords":["ads","Beer","Bockbier","Heinekens"],"articleSection":["Advertising","Art &amp; Beer","Beers","Bock","Breweries","History","Just For Fun","The Netherlands"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7080161#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7080161","url":"https:\/\/fivemor.com\/?p=7080161","name":"Beer In Ads #5358: Heineken\u2019s Bockbier - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7080161#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7080161#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png","datePublished":"2026-10-08T14:20:40+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7080161#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7080161"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7080161#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/image-2889.png"},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7080161#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Beer In Ads #5358: Heineken\u2019s Bockbier"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7080161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7080161"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7080161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7071917"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7080161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7080161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7080161"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7080161"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7080161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}