{"id":7078855,"date":"2026-10-07T03:44:17","date_gmt":"2026-10-07T03:44:17","guid":{"rendered":"https:\/\/fivemor.com\/?p=7078855"},"modified":"2026-10-07T03:44:17","modified_gmt":"2026-10-07T03:44:17","slug":"impact-equation-workshop-with-bill-sherman","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7078855","title":{"rendered":"Impact Equation Workshop with Bill Sherman"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=0sAsFyHJKjE\" target=\"_blank\" rel=\"noopener\">Impact Equation Workshop with Bill Sherman<\/a><\/p>\n<p>Emily Dickinson wrote nearly 1,800 poems and kept them in a locked chest in a bedroom in Amherst. Barely published in her lifetime. Then her sister refused to burn them. She found an editor, paid for the printing plates herself\u2026.. and those same words have been read for more than 150 years.<\/p>\n<p>The poems didn\u2019t change. What happened next did.<\/p>\n<p>That\u2019s where Bill Sherman opened our PitchWell workshop. It\u2019s also why we wanted him in the room. Bill co-hosts Leveraging Thought Leadership with Peter Winick (740+ podcast interviews since 2018). He also co-wrote The Thought Leadership Handbook with Peter + Naren Aryal. His show now gets 60+ cold pitches a month, so he knows exactly what a host sees when your email lands.<\/p>\n<p>In this replay he walks through The Impact Equation. It has four factors, and they multiply instead of adding up:<\/p>\n<p>\u2192 Idea simplicity: can someone repeat your idea back after hearing it once?<br \/>\u2192 Audience relevance: does it solve a problem that keeps them up at night?<br \/>\u2192 Velocity: what could carry your idea without you in the room?<br \/>\u2192 Audience share: are you trying to reach everyone, and therefore no one?<\/p>\n<p>If any one of them sits at zero, your impact sits at zero, no matter how strong the other three are. Then comes my favorite part. Bill shows three sample podcast pitches the way a host reads them, and you do a five-minute exercise to find your own zero.<\/p>\n<p><strong>Show \/ outlet:<\/strong> PitchWell<br \/><strong>Host:<\/strong> Rebecca Cafiero and Katie Passarello<\/p>\n<p><strong>Date:<\/strong> 2026-09-29<\/p>\n<p><!--[googlesitekit-end-of-content]-->\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Source: Impact Equation Workshop with Bill Sherman Emily Dickinson wrote nearly 1,800 poems and kept them in a locked chest in a bedroom in Amherst. Barely published in her lifetime. Then her sister refused to burn them. She found an editor, paid for the printing plates herself\u2026.. and those same words have been read for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7078857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101249,194108,143006,194107],"tags":[6795,48800,4197,194109,92386,4952],"dealstore":[],"offerexpiration":[],"class_list":["post-7078855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","category-press-book","category-talk","category-thought-leadership-handbook","tag-bill","tag-equation","tag-impact","tag-press-book","tag-sherman","tag-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact Equation Workshop with Bill Sherman - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7078855\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact Equation Workshop with Bill Sherman - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Source: Impact Equation Workshop with Bill Sherman Emily Dickinson wrote nearly 1,800 poems and kept them in a locked chest in a bedroom in Amherst. Barely published in her lifetime. Then her sister refused to burn them. She found an editor, paid for the printing plates herself\u2026.. and those same words have been read for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7078855\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-07T03:44:17+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7078855#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7078855\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Impact Equation Workshop with Bill Sherman\",\"datePublished\":\"2026-10-07T03:44:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7078855\"},\"wordCount\":264,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7078855#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Thought_Leadership_Leverage_Peter_Winick_Bill_Sherman.png\",\"keywords\":[\"Bill\",\"Equation\",\"Impact\",\"Press-Book\",\"Sherman\",\"WORKSHOP\"],\"articleSection\":[\"Press\",\"Press-Book\",\"Talk\",\"Thought Leadership Handbook\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7078855#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7078855\",\"url\":\"https:\/\/fivemor.com\/?p=7078855\",\"name\":\"Impact Equation Workshop with Bill Sherman - 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