{"id":7078622,"date":"2026-10-06T22:29:20","date_gmt":"2026-10-06T22:29:20","guid":{"rendered":"https:\/\/fivemor.com\/?p=7078622"},"modified":"2026-10-06T22:29:20","modified_gmt":"2026-10-06T22:29:20","slug":"dear-media-and-amanda-hirsch-want-brands-to-ditch-the-script","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7078622","title":{"rendered":"Dear Media and Amanda Hirsch Want Brands To Ditch the Script"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"non-paywall\">\n<p class=\"wp-block-paragraph\">For podcast host Amanda Hirsch, the best brand partnerships start before a deal is ever signed. <\/p>\n<\/div>\n<div class=\"paywall\">\n<p class=\"wp-block-paragraph\">Hirsch, who hosts Not Skinny But Not Fat, will even accept a lower fee from a brand she already uses, she told ADWEEK chief content officer Zoe Ruderman at ADWEEK\u2019s Advertising HQ event.<\/p>\n<p class=\"wp-block-paragraph\">Hirsch runs every potential partner through a few filters: whether she\u2019s an organic fan, whether she has tried the product herself, and whether her audience would find it genuinely useful. Turning down a deal is not painful, she added, because she believes another opportunity will follow.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI\u2019m thinking about my audience, like, \u2018Wait, they would love this,\u2019\u201d Hirsch said.<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>For podcast host Amanda Hirsch, the best brand partnerships start before a deal is ever signed. Hirsch, who hosts Not Skinny But Not Fat, will even accept a lower fee from a brand she already uses, she told ADWEEK chief content officer Zoe Ruderman at ADWEEK\u2019s Advertising HQ event. Hirsch runs every potential partner through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7078623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[7736,13829,25296,27245,96050,18987,10999,19435,565,31685],"dealstore":[],"offerexpiration":[],"class_list":["post-7078622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-amanda","tag-brands","tag-dear","tag-ditch","tag-hirsch","tag-influencers-creators","tag-media","tag-media-news","tag-premium","tag-script"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dear Media and Amanda Hirsch Want Brands To Ditch the Script - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7078622\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dear Media and Amanda Hirsch Want Brands To Ditch the Script - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"For podcast host Amanda Hirsch, the best brand partnerships start before a deal is ever signed. Hirsch, who hosts Not Skinny But Not Fat, will even accept a lower fee from a brand she already uses, she told ADWEEK chief content officer Zoe Ruderman at ADWEEK\u2019s Advertising HQ event. 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