{"id":7078281,"date":"2026-10-06T15:53:33","date_gmt":"2026-10-06T15:53:33","guid":{"rendered":"https:\/\/fivemor.com\/?p=7078281"},"modified":"2026-10-06T15:53:33","modified_gmt":"2026-10-06T15:53:33","slug":"marvel-comics-and-webtoon-have-partnered-for-a-new-app","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7078281","title":{"rendered":"Marvel Comics And WEBTOON Have Partnered For A New App"},"content":{"rendered":"


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There\u2019s a new comics reading app in town. Marvel Comics<\/a> and WEBTOON<\/a> have partnered to create a new service known as the Marvel Comics app, offering over 35,000 digital comics.<\/p>\n

Developed by WEBTOON \u2013 the leading webcomics\/webtoon service \u2013 from the ground up, it will offer a new experience for Marvel readers. New features provide better discoverability, new reading experiences, and easier ways to follow ongoing series. The Marvel Comics app will give readers different ways to read the plethora of comics available through the service. This includes flexibility across web and mobile, in addition to different reading experiences with traditional page and vertical-scroll views.<\/p>\n

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Interestingly, Marvel didn\u2019t mention guided-view in their announcement. Being able to zoom on a panel seamlessly revolutionised digital comics on smaller screens 15 years ago. However, with Webtoon creating the app, vertical-scrolling was going to be favoured. I suspect Marvel\u2019s guided-view metadata will inform the vertical-scrolling feature. Otherwise, it would be difficult to cut up 35,000 comics to translate from print to vertical-scrolling format.<\/p>\n

Looking at the available screenshots below, it looks like a hybrid of WEBTOON and Marvel Unlimited. Based on them, it appears the service has many of WEBTOON\u2019s browsing features, but also the familiarity of Marvel Unlimited\u2019s following features and reading guides.<\/p>\n

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While it\u2019s called the Marvel Comics app, you\u2019ll get more than Marvel comics on there. There will also be Star Wars<\/a> (current canon<\/a> and Legends<\/a>) and 20th Century Studios available as well.<\/p>\n

\u201cWe know that there is a large audience of readers who are looking to experience comics digitally, and there is no richer library than Marvel Comics,\u201d said David Abdo, General Manager, Marvel Comics and Franchise. \u201cWe\u2019re excited to partner with WEBTOON, industry leaders in the space, to create a new app that can continue to grow and evolve with the way readers discover and experience comics.\u201d<\/p>\n

Abdo isn\u2019t wrong about this venture\u2019s potential to attract new audiences to Marvel Comics. While Marvel\/Disney\u2019s existing partnership with WEBTOON has seen a variety of Marvel Comics \u2013 with select print comics transformed into vertical-scrolling ones \u2013 land on the platform, this takes that partnership to the next level. The Marvel Comics app will be accessible on the web via marvel.webtoon.com<\/a>. The service is baked into the WEBTOON infrastructure, allowing plenty of opportunities for cross-pollination and promotion to WEBTOON\u2019s 145 million active monthly users<\/a>.<\/p>\n

There will be two subscription tiers available for The Marvel Comics app.<\/p>\n