{"id":7077931,"date":"2026-10-06T08:53:30","date_gmt":"2026-10-06T08:53:30","guid":{"rendered":"https:\/\/fivemor.com\/?p=7077931"},"modified":"2026-10-06T08:53:30","modified_gmt":"2026-10-06T08:53:30","slug":"german-startup-changemakers-paula-thurm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7077931","title":{"rendered":"German Startup Changemakers: Paula Thurm"},"content":{"rendered":"


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Paula Thurm is a Podcast Marketing Expert from Hamburg. With her\u00a0<\/span>Podcast Marketing Club<\/span><\/a>, she helps companies win their target audience\u2019s trust and build lasting relationships with their customers. Find out how she\u2019s shaping the startup ecosystem in Hamburg, what it is about podcasts that particularly attracts her, and which lessons for founders interested in creating their own podcasts she shared with us.
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1. Hi Paula, thank you for agreeing to do the interview. Could you tell us a bit about your background and your connection to the startup world?<\/span><\/strong><\/p>\n

Thanks a lot for having me! I\u2019m the founder of the Podcast Marketing Club, which specializes in Podcast Growth and Podcast Ads. On the one hand, I help podcasters get more reach and listeners, and on the other hand, I help brands promote and sell their products in successful podcasts. Even if it is not my main product, I also love mentoring startups to become successful podcast stars. I believe podcasts are a perfect marketing tool for a lot of businesses.<\/span><\/p>\n

2. You\u2019re a\u00a0<\/span><\/strong>Podcast Marketing Expert<\/span><\/strong><\/a>, with a mission to firmly establish the extraordinary power of podcasts. Tell us more about your goal and the idea that got it all started!<\/span><\/strong><\/p>\n

I used to work for seven years for the global market leader in the fragrance industry, Givaudan. I was responsible for multisensory marketing, which means how you sell products by their smell and not only by their visual first impression. Our sense of smell is very powerful and works on an emotional level. That\u2019s what our sense of hearing does as well, so I started to pay more attention to podcasts as marketing tools.<\/span><\/p>\n

As I already had the marketing know-how, I started working for different podcasters to understand their techniques and processes. Finally, I started my own podcast,\u00a0Podcast Marketing Club<\/a>, where I want to share my experience and know-how on creating great podcasts.<\/span><\/p>\n

My goal is to present podcasts as the high-quality marketing tool they are and make them more understandable to the marketing world, whether as a business channel or using other podcasts as an advertising medium.<\/span><\/p>\n

3. What is it about podcasts that particularly attracts you? How is the\u00a0<\/span><\/strong>Podcast Marketing Club<\/span><\/strong><\/a>\u00a0shaping the startup ecosystem in Hamburg?<\/span><\/strong><\/p>\n

I would say podcasts are unique media channels in trust-building and reaching the next level of customer relationships. As a listener, you have an authentic view of the people behind a brand. As a podcaster, if you\u2019re talking to your target audience for 30 \u2013 60 minutes and you give them a lot of deep, added value, you\u2019re building trust.<\/span><\/p>\n

Starting a podcast is technically quite easy; you only need a microphone, recording software, and a hoster, that\u2019s it. However, if you\u2019d like to build a successful conceptional podcast, there are many things to consider. I helped Talente<\/a>, Nushu<\/a>, and other startups in Hamburg to go through this process.<\/span><\/p>\n

4. Could you share the top 3 lessons for founders who would like to set up their own podcasts?
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