{"id":7077746,"date":"2026-10-06T05:25:28","date_gmt":"2026-10-06T05:25:28","guid":{"rendered":"https:\/\/fivemor.com\/?p=7077746"},"modified":"2026-10-06T05:25:28","modified_gmt":"2026-10-06T05:25:28","slug":"claude-for-financial-advisors-debuts-to-tie-together-the-advisor-tech-stack-but-will-tech-providers-play-along-and-more-of-the-latest-in-financial-advisortech-october-2026","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7077746","title":{"rendered":"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Welcome to the October 2026 issue of the Latest News in Financial #AdvisorTech &ndash; where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors!<\/p>\n<p>This month&#8217;s edition kicks off with the news that <a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/#anthropic\">Anthropic has announced the launch of Claude for Financial Advisors<\/a>, an industry-specific plugin for its popular AI chatbot, which connects to a number of different existing advisor technology tools and moves data in and out to execute functions like creating a pre-meeting summary<\/p>\n<p>From there, the latest highlights also feature a number of other interesting advisor technology announcements, including:<\/p>\n<ul>\n<li>Two new announcements in the financial planning space &ndash; the launch of <a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/#altruist\">Hazel&#8217;s new AI Financial Planning Agent and Conquest&#8217;s AI planning platform<\/a> being released to individual (non-enterprise) advisors &ndash; show how AI-enabled financial planning startups are aiming to disrupt the incumbent &#8220;Big 3&#8221; of eMoney, RightCapital, and MoneyGuidePro &ndash; but with the slow pace at which advisors adopt new financial planning software, it could take years to know whether that &#8216;disruption&#8217; is actually happening<\/li>\n<li><a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/#savvy\">Savvy has announced the launch of a new custody platform<\/a> &ndash; open to all advisors regardless of whether they&#8217;re affiliated with Savvy&#8217;s RIA &ndash; suggesting a potential shift in strategy towards technology and custody (and possible competition with Altruist in both categories) which could better allow for the tech-style growth and valuation that Savvy is seeking?<\/li>\n<li>The estate planning software <a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/#luminary\">Luminary has announced a recent $22M fundraising round<\/a>, showing how despite a hard year for specialized planning tools &ndash; which have been pressured both by the potential of having their features co-opted by comprehensive planning software and by the ability for advisors to build their own low-cost tools using AI &ndash; there is still a path for success for software that can get into deeper and more complex planning than generalized financial planning software or homebuilt options are able to go<\/li>\n<\/ul>\n<p>Read the analysis about these announcements in this month&#8217;s column, and a discussion of more trends in advisor technology, including:<\/p>\n<ul>\n<li>The M&amp;A and transition consulting firm <a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/#fp\">FP Transitions has released a new valuation benchmarking tool<\/a>, which is part of a new crop of business benchmarking software that can help advisory firm leaders go into greater detail and specificity than traditional benchmarking studies allow when comparing the details of their business operations (and overall firm value) with their peers<\/li>\n<li>The <a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/#sec\">SEC is reportedly probing into how advisory firms train<\/a> and supervise their employees on their use of AI tools, which has implications for firms whose employees build tools or automations using personal (i.e., non-enterprise) versions of tools like ChatGPT or Claude (that could inadvertently expose client data to parties outside the firm) and underscores the importance of having an AI policy in place &ndash; because just as the SEC fined numerous firms for off-channel communications by their employees, RIAs could soon find themselves disciplined for unsanctioned AI use by their &#8216;amateur developer&#8217; employees!<\/li>\n<\/ul>\n<p>And be certain to read to the end, where we have provided an update to our popular &#8220;<a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/fintechmap\/\" target=\"_blank\" rel=\"noopener\">Financial AdvisorTech Solutions Map<\/a>&#8221; (and also added the changes to our&nbsp;<a href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/fintech.kitces.com\/\" target=\"_blank\" rel=\"noopener\">AdvisorTech Directory<\/a>) as well!<\/p>\n<p>*<i data-stringify-type=\"italic\">To submit a request for inclusion or updates on the Financial Advisor FinTech Solutions Map and AdvisorTech Directory, please share information on the solution at the&nbsp;<\/i><i data-stringify-type=\"italic\"><a class=\"c-link\" href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/fintechmap\/#changes\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.kitces.com\/fintechmap\/#changes\" data-sk=\"tooltip_parent\">AdvisorTech Map submission form<\/a><\/i><i data-stringify-type=\"italic\">.<\/i><\/p>\n<p><a class=\"more-link\" href=\"https:\/\/feeds.kitces.com\/~\/t\/0\/0\/kitcesnerdseyeview\/~https:\/\/www.kitces.com\/blog\/the-latest-in-financial-advisortech-october-2026-claude-anthropic-hazel-ai-emoney-rightcapital-moneyguidepro-savvy\/\">Read More&#8230;<\/a><\/p>\n<p><Img align=\"left\" border=\"0\" height=\"1\" width=\"1\" alt=\"\" style=\"border:0;float:left;margin:0;padding:0;width:1px!important;height:1px!important\" hspace=\"0\" src=\"https:\/\/feeds.kitces.com\/~\/i\/971004545\/0\/kitcesnerdseyeview\"><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the October 2026 issue of the Latest News in Financial #AdvisorTech &ndash; where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors! This month&#8217;s edition kicks off with the news that Anthropic has announced the launch of Claude [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7077747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[11014,11403,11358,13259,12618,10912,5683,4517,944,11324,4172,5107,572],"dealstore":[],"offerexpiration":[],"class_list":["post-7077746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-advisor","tag-advisors","tag-advisortech","tag-claude","tag-debuts","tag-financial","tag-latest","tag-october","tag-play","tag-providers","tag-stack","tag-tech","tag-tie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7077746\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Welcome to the October 2026 issue of the Latest News in Financial #AdvisorTech &ndash; where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors! This month&#8217;s edition kicks off with the news that Anthropic has announced the launch of Claude [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7077746\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T05:25:28+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7077746#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077746\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026)\",\"datePublished\":\"2026-10-06T05:25:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077746\"},\"wordCount\":597,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077746#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png\",\"keywords\":[\"Advisor\",\"Advisors\",\"AdvisorTech\",\"Claude\",\"debuts\",\"Financial\",\"Latest\",\"October\",\"Play\",\"Providers\",\"Stack\",\"TECH\",\"Tie\"],\"articleSection\":[\"Finance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7077746#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7077746\",\"url\":\"https:\/\/fivemor.com\/?p=7077746\",\"name\":\"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026) - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077746#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077746#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png\",\"datePublished\":\"2026-10-06T05:25:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077746#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7077746\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7077746#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7077746#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026) - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7077746","og_locale":"en_US","og_type":"article","og_title":"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026) - Som2ny Network","og_description":"Welcome to the October 2026 issue of the Latest News in Financial #AdvisorTech &ndash; where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors! This month&#8217;s edition kicks off with the news that Anthropic has announced the launch of Claude [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=7077746","og_site_name":"Som2ny Network","article_published_time":"2026-10-06T05:25:28+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7077746#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7077746"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026)","datePublished":"2026-10-06T05:25:28+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7077746"},"wordCount":597,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7077746#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png","keywords":["Advisor","Advisors","AdvisorTech","Claude","debuts","Financial","Latest","October","Play","Providers","Stack","TECH","Tie"],"articleSection":["Finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7077746#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7077746","url":"https:\/\/fivemor.com\/?p=7077746","name":"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026) - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7077746#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7077746#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png","datePublished":"2026-10-06T05:25:28+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7077746#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7077746"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7077746#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/Advisor-FinTech-Landscape-OCT-2026-scaled.png","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7077746#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Claude For Financial Advisors Debuts To Tie Together The Advisor Tech Stack \u2013 But Will Tech Providers Play Along? (And More Of The Latest In Financial #AdvisorTech \u2013 October 2026)"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7077746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7077746"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7077746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7077747"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7077746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7077746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7077746"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7077746"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7077746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}