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Released: 2017
Running Time: 60 mins<\/p>\n
It was once mocked as a sickeningly sweet alcoholic beverage, consumed only at college frat parties or on cheap dates. It was ridiculed as a \u201cgateway\u201d\u00a0drink\u00a0for those making the transition from soda to something a half-notch more sophisticated.\u00a0\u00a0But ros\u00e9 has now recently surpassed white wine sales in France, and ros\u00e9 imports to the U.S. are increasing 50\u00a0percent annually.
Its status among even connoisseurs has risen to the point that it is taken seriously by the famously snobbish wine industry \u2014 receiving awards and recommendations on par with its red and white cousins. Ros\u00e9 is being featured unabashedly in upscale wine shops and fancy restaurants.<\/p>\n
What happened? How did the belittled beverage that once left drinkers with morning-after headaches suddenly become the second most popular wine in France, and a new darling\u00a0among\u00a0American wine lovers?<\/p>\n
San Francisco-based video journalist Ken\u00a0Kobr\u00e9, whose summer home in Provence is surrounded by vineyards, wondered about all that, and he set out to make a short local video to satisfy his own curiosity. The more he learned, the more fascinated he became with the unexpectedly arcane and exotic world of ros\u00e9 wine, where perception trumps reality.<\/p>\n
Kobr\u00e9\u2019s\u00a0pursuit took him to three continents and four\u00a0countries\u00a0\u2014\u00a0France, Italy, South Africa, and California \u2014 and opened his eyes not only to how wine is produced, from grape-growing to grocery aisles, but to the inside secrets\u00a0of\u00a0how it is cleverly marketed and promoted.<\/p>\n
Watch the trailer:<\/strong><\/p>\n