{"id":7077500,"date":"2026-10-06T00:22:16","date_gmt":"2026-10-06T00:22:16","guid":{"rendered":"https:\/\/fivemor.com\/?p=7077500"},"modified":"2026-10-06T00:22:16","modified_gmt":"2026-10-06T00:22:16","slug":"94-the-arbitrage-of-dependency-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7077500","title":{"rendered":"94. The Arbitrage of Dependency"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div dir=\"auto\">\n<p><span>Here\u2019s the companion podcast to The Ad Stack edition 94 \u201cThe Arbitrage of Dependency.\u201d We do a 20 minute look at <\/span><strong><a href=\"https:\/\/www.wsj.com\/public\/resources\/documents\/Transparency.pdf\">The 2016 ANA transparency report<\/a><span> <\/span><\/strong><span>and the lost of trust in media buying. We all understood that breaking this practice off of the main agency made media a cash cow with creative moving from the advertising engine to the cost paid to sell media. <\/span><\/p>\n<p>I recall making many static digital banners to match specific bonus \u201cfree\u201d placements that weren\u2019t in the original plan. Media seemed to call the shots more and more with creative going with the flow.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the companion podcast to The Ad Stack edition 94 \u201cThe Arbitrage of Dependency.\u201d We do a 20 minute look at The 2016 ANA transparency report and the lost of trust in media buying. We all understood that breaking this practice off of the main agency made media a cash cow with creative moving from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7077501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22296,139436],"dealstore":[],"offerexpiration":[],"class_list":["post-7077500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-arbitrage","tag-dependency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>94. The Arbitrage of Dependency - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7077500\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"94. The Arbitrage of Dependency - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s the companion podcast to The Ad Stack edition 94 \u201cThe Arbitrage of Dependency.\u201d We do a 20 minute look at The 2016 ANA transparency report and the lost of trust in media buying. We all understood that breaking this practice off of the main agency made media a cash cow with creative moving from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7077500\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T00:22:16+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7077500#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7077500\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"94. 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