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Times Square billboard pricing varies significantly depending on placement, format, duration, and time of year. As a general benchmark:<\/p>\n
A standard non-prime digital screen in Times Square typically runs around $50,000 for a 15-second spot over a 4-week period. Premium placements \u2014 like the Marriott Marquis spectacular or displays facing the ball drop at One Times Square \u2014 can run $300,000 or more for the same 4-week window.<\/p>\n
Campaigns are typically sold in minutes-per-hour (MPH) increments. MPH campaigns scale from approximately $10,000 to $500,000 per 4 weeks depending on how many minutes per hour you purchase and which screens are included in your buy.<\/p>\n
New Year\u2019s Eve placements command a significant premium on top of standard rates. The combination of the in-person crowd, global television audience, and social media amplification makes NYE the single most valuable advertising window in Times Square \u2014 and prices reflect it.<\/p>\n
For brands considering Times Square-adjacent inventory as a more cost-efficient alternative, there are strong placements along 42nd Street, 8th Avenue, and the broader Midtown corridor that deliver similar reach at a fraction of the cost.<\/p>\n<\/p><\/div>\n