{"id":7076089,"date":"2026-10-04T21:11:17","date_gmt":"2026-10-04T21:11:17","guid":{"rendered":"https:\/\/fivemor.com\/?p=7076089"},"modified":"2026-10-04T21:11:17","modified_gmt":"2026-10-04T21:11:17","slug":"kevin-hillstrom-minethatdata-package-and-a-snack","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7076089","title":{"rendered":"Kevin Hillstrom: MineThatData: Package And A Snack"},"content":{"rendered":"


\n<\/p>\n

\n

I ordered a cable (from Bloom Audio<\/a>) that connects my Qudelix Q5k bluetooth dac\/amp<\/a> to my Apos Gremlin hybrid tube amp<\/a> (2.5mm balanced to 4.4mm balanced for those nerding out here). It’s not exactly the type of solution Walmart or Target tries to solve.<\/span><\/p>\n

The image below shows what arrived in my package on Thursday.<\/span><\/p>\n

\"\"<\/a><\/span><\/div>\n

<\/p>\n

A thank you note … and a Starburst fruit chew.<\/span><\/p>\n

I’ve told you this story at least a dozen times – I worked with a company that put ghosts in their outgoing package. You received a little note about your ghost, his\/her strengths, weaknesses, and potential scenarios where the ghost might influence household activities. On the socials, customers loved this little touch.<\/span><\/p>\n

When I’d tell professionals at conferences about this tactic, I’d get the kind of blank stares that one receives when they have a rogue piece of spinach covering a tooth, followed by a statement like “that’s interesting, of course, that’s not going to work for our customers, what other ideas do you have<\/i>?” And I’d think to myself, “why is it my job to toss ideas out for free, isn’t it your job to come up with ideas?”<\/span><\/p>\n

There’s about two months to go … then many of you become preoccupied with Winning Cyber Monday (#wcm). Until you win by giving 77% off plus free shipping, what can you do with your outgoing packages to help your customers feel special?<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

I ordered a cable (from Bloom Audio) that connects my Qudelix Q5k bluetooth dac\/amp to my Apos Gremlin hybrid tube amp (2.5mm balanced to 4.4mm balanced for those nerding out here). It’s not exactly the type of solution Walmart or Target tries to solve. The image below shows what arrived in my package on Thursday. […]<\/p>\n","protected":false},"author":1,"featured_media":7076090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13773,13772,13774,2208,5482],"dealstore":[],"offerexpiration":[],"class_list":["post-7076089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-hillstrom","tag-kevin","tag-minethatdata","tag-package","tag-snack"],"yoast_head":"\nKevin Hillstrom: MineThatData: Package And A Snack - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7076089\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Package And A Snack - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I ordered a cable (from Bloom Audio) that connects my Qudelix Q5k bluetooth dac\/amp to my Apos Gremlin hybrid tube amp (2.5mm balanced to 4.4mm balanced for those nerding out here). It’s not exactly the type of solution Walmart or Target tries to solve. The image below shows what arrived in my package on Thursday. 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