{"id":7075869,"date":"2026-10-04T17:07:21","date_gmt":"2026-10-04T17:07:21","guid":{"rendered":"https:\/\/fivemor.com\/?p=7075869"},"modified":"2026-10-04T17:07:21","modified_gmt":"2026-10-04T17:07:21","slug":"indigenous-tourism-building-connections-with-purpose","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7075869","title":{"rendered":"Indigenous Tourism: Building Connections With Purpose"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2><strong>Approaching Indigenous communities with respect and intentionality<\/strong><\/h2>\n<p>The connection between wellness and Indigenous tourism goes beyond traditional healing practices and time spent in nature. During a recent webinar hosted by the Wellness Tourism Association (WTA), Sebastien Desnoyers-Picard\u2014a member of Quebec\u2019s Wendat Nation and former elected leader of Wendake First Nation near Quebec City\u2014shared insights on how professionals can engage with Indigenous communities respectfully while creating more meaningful, transformative and mutually beneficial experiences for attendees and hosts.<\/p>\n<p>With more than 25 years of experience, Desnoyers-Picard has worked in several senior-level roles supporting Indigenous communities and destinations. He challenges the assumptions surrounding Indigenous tourism and says that its definition is broader than many realize.<\/p>\n<p>\u201cIndigenous tourism is tourism made and run by Indigenous people,\u201d he says, describing it as a form of tourism that takes place \u201cin our communities, done with our people, in nature and done through all different sectors.\u201d<\/p>\n<h3><strong>Wellness Starts With Connection<\/strong><\/h3>\n<p>For Desnoyers-Picard, the connection between wellness and Indigenous tourism is already present. The opportunity for professionals is to understand what is available in the communities around them\u2014and to approach those communities with awareness and curiosity.<\/p>\n<p>\u201cThere\u2019s no bad questions,\u201d he says. Instead, he encourages event professionals to arrive without predetermined expectations and to let Indigenous communities help shape the experience.<\/p>\n<p>This approach opens the door to a wide range of wellness-oriented activities. Desnoyers-Picard uses arts and crafts, storytelling, music, poetry, traditional knowledge, time in nature and botanical education as examples of experiences that can encourage participants to disconnect from their usual stressors and routines.<\/p>\n<p>\u201cWhen you\u2019re able to disconnect from your daily routine and do something new, learn something at the same time that is cultural, then you\u2019re finding yourself in a better wellness zone,\u201d Desnoyers-Picard says.<\/p>\n<p>For planners and retreat organizers, that could mean building in enough time for cultural experiences to unfold naturally rather than squeezing them into a tightly scheduled itinerary.<\/p>\n<p>\u201cCulture should not be rushed,\u201d Desnoyers-Picard says. \u201cI don\u2019t think wellness is a place where it should be rushed either.\u201d<\/p>\n<h3><strong>Move Beyond the Checkbox<\/strong><\/h3>\n<p>Desnoyers-Picard urges professionals to avoid treating Indigenous tourism as an add-on designed to fulfill a diversity or inclusion objective.<\/p>\n<p>He cautions against approaching a community with a completed itinerary and asking Indigenous partners to fill a one- to two-hour slot. Instead, planners should opt to involve communities at the start of the planning process and allow them to suggest what makes sense for the experience. A \u201ctrendy\u201d visit can quickly become disrespectful and transactional if the community involved does not have input into how its culture is represented in the event program.<\/p>\n<p>Desnoyers-Picard also details the important distinction between cultural appreciation and appropriation. Not every Indigenous practice, ceremony or tradition is intended for public consumption, and visitors should respect those boundaries. The key is to ask questions ahead of time and to understand that access may vary from nation to nation.<\/p>\n<p>\u201cIt\u2019s okay \u2026 [to not] have access to all ceremonies,\u201d Desnoyers-Picard says. \u201cDon\u2019t feel offended by that.\u201d<\/p>\n<h3><strong>Let Communities Lead<\/strong><\/h3>\n<p>Desnoyers-Picard recommends that event planners work directly with Indigenous tourism organizations, destination organizations and established tour operators to identify appropriate experiences.<\/p>\n<p>However, working with established organizations or guides does not mean arriving with a list of demands. Picard encourages organizers to approach communities as partners rather than suppliers.<\/p>\n<p>\u201cYou\u2019re not entering a product. You\u2019re entering a way of life,\u201d he remarks.<\/p>\n<p>This people-focused mindset can also help planners create experiences that feel more genuine and less staged. Rather than telling a community what attendees expect to eat, see or do, planners should explain travelers\u2019 interests and ask the community what it recommends.<\/p>\n<h3><strong>Indigenous Tourism is Everywhere <\/strong><\/h3>\n<p>Another misconception Desnoyers-Picard aims to debunk is the idea that Indigenous tourism must take place in a remote setting.<\/p>\n<p>Indigenous experiences can be found in cities as well as rural destinations. Picard notes that many Indigenous individuals live in urban areas, and Indigenous-owned businesses operate in a variety of locations.<\/p>\n<p>Planners can find opportunities for attendees to learn from Indigenous communities in nearly any environment\u2014and the experience could range from storytelling to exploring Indigenous history and its relationship to the destination. The most important factor is ensuring that the experience is authentically connected to\u2014and rooted in\u2014the community\u2019s lived experiences.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Approaching Indigenous communities with respect and intentionality The connection between wellness and Indigenous tourism goes beyond traditional healing practices and time spent in nature. During a recent webinar hosted by the Wellness Tourism Association (WTA), Sebastien Desnoyers-Picard\u2014a member of Quebec\u2019s Wendat Nation and former elected leader of Wendake First Nation near Quebec City\u2014shared insights on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7075870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127212,132155,213918,236367,101212,236368,236369,236370,236371,236372,236373,181150,164655,164660,236374,99386,236375,236376,236377],"tags":[2539,13571,104537,132158,236378,236379,20189,40228,236380,20049,236381,236382,236383,236384,236385,312,24544,236386,236387,9301,236388,236389,236390],"dealstore":[],"offerexpiration":[],"class_list":["post-7075869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-cultural-attractions","category-cultural-awareness","category-cultural-experiences","category-dei","category-dmos","category-event-programming","category-indigenous-canadians","category-indigenous-peoples-of-canada","category-indigenous-tourism","category-meeting-offsites","category-offsites","category-quebec","category-quebec-city","category-robin-ruiz","category-trends","category-wellness-tourism-association","category-wendat-nation","category-wta","tag-building","tag-connections","tag-csr","tag-cultural-attractions","tag-cultural-awareness","tag-cultural-experiences","tag-dei","tag-dmos","tag-event-programming","tag-indigenous","tag-indigenous-canadians","tag-indigenous-peoples-of-canada","tag-indigenous-tourism","tag-meeting-offsites","tag-offsites","tag-purpose","tag-quebec","tag-quebec-city","tag-robin-ruiz","tag-tourism","tag-wellness-tourism-association","tag-wendat-nation","tag-wta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indigenous Tourism: Building Connections With Purpose - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7075869\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indigenous Tourism: Building Connections With Purpose - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Approaching Indigenous communities with respect and intentionality The connection between wellness and Indigenous tourism goes beyond traditional healing practices and time spent in nature. 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