{"id":7074989,"date":"2026-10-04T00:18:19","date_gmt":"2026-10-04T00:18:19","guid":{"rendered":"https:\/\/fivemor.com\/?p=7074989"},"modified":"2026-10-04T00:18:19","modified_gmt":"2026-10-04T00:18:19","slug":"record-low-31-of-americans-say-college-is-very-important-gallup-finds","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7074989","title":{"rendered":"Record-Low 31% Of Americans Say College Is \u201cVery Important,\u201d Gallup Finds"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/thecollegeinvestor.com\/wp-content\/uploads\/2026\/10\/University-of-Texas-Austin.jpg\" alt=\"The campus of the University of Texas at Austin \" class=\"wp-image-89881\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Just 31% of U.S. adults now say a college education is &ldquo;very important,&rdquo; according to <a href=\"https:\/\/news.gallup.com\/poll\/715133\/record-low-say-college-education-important.aspx\" target=\"_blank\" rel=\"noopener\">a new Gallup poll<\/a>. That is four points below <a href=\"https:\/\/news.gallup.com\/poll\/695003\/perceived-importance-college-hits-new-low.aspx\" target=\"_blank\" rel=\"noopener\">last year&rsquo;s 35% reading<\/a>, the previous record low, and less than half the 70% who said the same in 2013. <\/p>\n<p class=\"wp-block-paragraph\">The result now sits slightly below Gallup&rsquo;s 1978 starting point of 36%, adding to the long-running debate over whether <a href=\"https:\/\/thecollegeinvestor.com\/7868\/college-worth-investment\/\">college is still worth the investment<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Skepticism on the value of college has also grown just as fast. The share calling college &ldquo;not too important&rdquo; climbed from 6% in 2013 to 29% today, while &ldquo;fairly important&rdquo; rose from 23% to 39%. In 2013, a 64-point gap separated the &ldquo;very important&rdquo; and &ldquo;not too important&rdquo; camps, and that gap has shrunk to two points, a sharp reversal for families weighing <a href=\"https:\/\/thecollegeinvestor.com\/9632\/is-college-an-investment\/\">what a college degree actually returns<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"1126\" src=\"https:\/\/thecollegeinvestor.com\/wp-content\/uploads\/2026\/10\/Importance-of-College-Education-to-Americans.png\" alt=\"A chart from Gallup highlighting the importance of college education to Americans from 1970 through 2026.\" class=\"wp-image-89880\"><\/figure>\n<\/div>\n<div class=\"dpsp-email-save-this-tool dpsp-email-save-this-shortcode\" style=\"background-color: #ffffff\">\n<div class=\"hubbub-save-this-form-wrapper\">\n<h3 class=\"hubbub-save-this-heading\">Would you like to save this?<\/h3>\n<div class=\"hubbub-save-this-message\">\n<p>We&#8217;ll email this article to you, so you can come back to it later!<\/p>\n<\/div>\n<div class=\"hubbub-save-this-form-only-wrapper\">\n<div class=\"hubbub-save-this-form-compact\">\n<p class=\"hubbub-save-this-emailaddress-paragraph-wrapper\">\n<p class=\"hubbub-save-this-submit-button-paragraph-wrapper\">\n<\/div>\n<p class=\"hubbub-save-this-consent-paragraph-wrapper\"> <label for=\"hubbub-save-this-consent\">By subscribing you agree to our Terms of Use and Privacy Policy<\/label><\/p>\n<\/p><\/div>\n<\/div><\/div>\n<h2 class=\"wp-block-heading\">Why It Matters<\/h2>\n<p class=\"wp-block-paragraph\">The price of college appears to be driving much of the shift. Gallup pointed to a <a href=\"https:\/\/news.gallup.com\/poll\/712748\/americans-say-four-year-colleges-affordable.aspx\" target=\"_blank\" rel=\"noopener\">recent Lumina Foundation-Gallup survey<\/a> in which only 12% of U.S. adults called a four-year college education affordable. That view aligns with <a href=\"https:\/\/thecollegeinvestor.com\/33309\/average-cost-of-college\/\">the rising average cost of college<\/a> and a national student loan balance that has <a href=\"https:\/\/thecollegeinvestor.com\/88237\/student-loan-debt-reaches-1-86-trillion\/\">reached $1.86 trillion<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The drop is not confined to one group. Comparing combined June 2019 polls with combined August 2025 and 2026 polls, Gallup found double-digit declines among women, middle-aged and older adults, Democrats, Black and Hispanic adults, and college graduates, all groups where a majority called college very important in 2019. <\/p>\n<p class=\"wp-block-paragraph\">For parents trying to <a href=\"https:\/\/thecollegeinvestor.com\/17945\/10-ways-save-cost-college\/\">navigate the cost of college<\/a> before a child enrolls, the doubt on value now reaches nearly every household type.<\/p>\n<h2 class=\"wp-block-heading\">The Disconnect With People Closest To College<\/h2>\n<p class=\"wp-block-paragraph\">The Gallup poll did flag a gap between public opinion and personal experience. The <a href=\"https:\/\/www.gallup.com\/analytics\/644939\/state-of-higher-education.aspx\" target=\"_blank\" rel=\"noopener\">Lumina Foundation-Gallup State of Higher Education Study<\/a> found that 73% of adults without a degree or credential say earning a two-year or four-year degree is at least as important as it was 20 years ago, along with 69% of college graduates. <\/p>\n<p class=\"wp-block-paragraph\">Most parents also say <a href=\"https:\/\/news.gallup.com\/poll\/693047\/parents-prefer-college-pathway-child.aspx\" target=\"_blank\" rel=\"noopener\">they would prefer their child pursue a two- or four-year degree<\/a> right after high school, which suggests Americans question college in the abstract while still planning on it for their own kids, a split that shows up in <a href=\"https:\/\/thecollegeinvestor.com\/4952\/college-good-investment\/\">the case for and against a degree as a good investment<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">How This Connects<\/h2>\n<p class=\"wp-block-paragraph\">The importance numbers line up with Gallup&rsquo;s July reading on trust, when <a href=\"https:\/\/thecollegeinvestor.com\/84482\/gallup-americans-confidence-in-higher-education-falls-to-38-as-ai-doubts-grow\/\">confidence in higher education fell to 38%<\/a>, down from 57% in 2015. <\/p>\n<p class=\"wp-block-paragraph\">They also land as federal policy pushes more options outside the four-year track, including new <a href=\"https:\/\/thecollegeinvestor.com\/74628\/workforce-pell-grant-eligibility\/\">Workforce Pell Grants for short-term job training programs<\/a> and <a href=\"https:\/\/thecollegeinvestor.com\/72623\/federal-student-loan-changes-timeline-2026-2028\/\">federal student loan changes rolling out from 2026 through 2028<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">What&rsquo;s Next<\/h2>\n<p class=\"wp-block-paragraph\">The open question is whether attitudes turn into behavior. Watch fall 2026 enrollment counts, FAFSA filing volume for the 2027-28 school year, and early uptake of Workforce Pell, especially as borrowers adjust to <a href=\"https:\/\/thecollegeinvestor.com\/67228\/whats-changing-for-student-loans-in-2026\/\">what&rsquo;s changing for student loans in 2026<\/a>.<\/p>\n<div class=\"editor-reviewer\">\n<p><span class=\"edited-by\"><\/p>\n<p>      Editor: <a href=\"https:\/\/thecollegeinvestor.com\/author\/cgraves\/\">Colin Graves<\/a><\/span> <\/p>\n<\/div>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/thecollegeinvestor.com\/89842\/record-low-31-of-americans-say-college-is-very-important-gallup-finds\/\">Record-Low 31% Of Americans Say College Is &#8220;Very Important,&#8221; Gallup Finds<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/thecollegeinvestor.com\">The College Investor<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Just 31% of U.S. adults now say a college education is &ldquo;very important,&rdquo; according to a new Gallup poll. That is four points below last year&rsquo;s 35% reading, the previous record low, and less than half the 70% who said the same in 2013. The result now sits slightly below Gallup&rsquo;s 1978 starting point of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7074990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[14640,486,16649,190030,6342,61509],"dealstore":[],"offerexpiration":[],"class_list":["post-7074989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-americans","tag-college","tag-finds","tag-gallup","tag-important","tag-recordlow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Record-Low 31% Of Americans Say College Is \u201cVery Important,\u201d Gallup Finds - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7074989\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Record-Low 31% Of Americans Say College Is \u201cVery Important,\u201d Gallup Finds - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Just 31% of U.S. adults now say a college education is &ldquo;very important,&rdquo; according to a new Gallup poll. That is four points below last year&rsquo;s 35% reading, the previous record low, and less than half the 70% who said the same in 2013. 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