{"id":7074243,"date":"2026-10-03T11:22:13","date_gmt":"2026-10-03T11:22:13","guid":{"rendered":"https:\/\/fivemor.com\/?p=7074243"},"modified":"2026-10-03T11:22:13","modified_gmt":"2026-10-03T11:22:13","slug":"laura-kuenssberg-kemi-badenoch-has-cemented-her-image-now-she-wants-to-take-her-party-back-to-its-roots","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7074243","title":{"rendered":"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">That follows the announcement of a new <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cklyjy9pv93yo\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\">&#8220;tough love&#8221; approach<\/a> for young people trying to claim benefits. Don&#8217;t expect the shadow work and pensions secretary, Helen Whateley, to produce a moment as controversial as when the then-welfare secretary, Peter Lilley, proclaimed from the stage that he had &#8220;a little list&#8221; of benefit claimants he wanted to root out. But the Conservatives are determined to keep concentrating on the size of the welfare bill \u2013 believing it&#8217;s right to do so for financial and moral reasons.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">You can expect to hear more in the week about fundamental conservative principles: people keeping more of their own money, government only stepping in when really required to, pointed concern about the level of the country&#8217;s debt and public spending. And again, of course, that means Kemi Badenoch disavowing much of what the Conservatives did in office between 2010 and 2024, when the civil service grew, the tax burden grew, a law was passed to try to combat climate change, the list goes on.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She&#8217;ll set out at some length in the coming days what she sees as classic conservative first principles: the core beliefs the party was founded on and drifted from, she reckons, in the years gone by. If anything, Badenoch told interviewers this week the party was &#8220;finally saying what we believe&#8221; and &#8220;should be more aggressive&#8221; in displaying the party&#8217;s core.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>That follows the announcement of a new &#8220;tough love&#8221; approach for young people trying to claim benefits. Don&#8217;t expect the shadow work and pensions secretary, Helen Whateley, to produce a moment as controversial as when the then-welfare secretary, Peter Lilley, proclaimed from the stage that he had &#8220;a little list&#8221; of benefit claimants he wanted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7074244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[101971,234963,15867,110448,110660,6425,577,26548],"dealstore":[],"offerexpiration":[],"class_list":["post-7074243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-badenoch","tag-cemented","tag-image","tag-kemi","tag-kuenssberg","tag-laura","tag-party","tag-roots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7074243\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"That follows the announcement of a new &#8220;tough love&#8221; approach for young people trying to claim benefits. Don&#8217;t expect the shadow work and pensions secretary, Helen Whateley, to produce a moment as controversial as when the then-welfare secretary, Peter Lilley, proclaimed from the stage that he had &#8220;a little list&#8221; of benefit claimants he wanted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7074243\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T11:22:13+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7074243#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7074243\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots\",\"datePublished\":\"2026-10-03T11:22:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7074243\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7074243#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg\",\"keywords\":[\"Badenoch\",\"cemented\",\"Image\",\"Kemi\",\"Kuenssberg\",\"Laura\",\"Party\",\"Roots\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7074243#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7074243\",\"url\":\"https:\/\/fivemor.com\/?p=7074243\",\"name\":\"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7074243#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7074243#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg\",\"datePublished\":\"2026-10-03T11:22:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7074243#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7074243\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7074243#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7074243#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7074243","og_locale":"en_US","og_type":"article","og_title":"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots - Som2ny Network","og_description":"That follows the announcement of a new &#8220;tough love&#8221; approach for young people trying to claim benefits. Don&#8217;t expect the shadow work and pensions secretary, Helen Whateley, to produce a moment as controversial as when the then-welfare secretary, Peter Lilley, proclaimed from the stage that he had &#8220;a little list&#8221; of benefit claimants he wanted [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=7074243","og_site_name":"Som2ny Network","article_published_time":"2026-10-03T11:22:13+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7074243#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7074243"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots","datePublished":"2026-10-03T11:22:13+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7074243"},"wordCount":253,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7074243#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg","keywords":["Badenoch","cemented","Image","Kemi","Kuenssberg","Laura","Party","Roots"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7074243#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7074243","url":"https:\/\/fivemor.com\/?p=7074243","name":"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7074243#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7074243#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg","datePublished":"2026-10-03T11:22:13+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7074243#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7074243"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7074243#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/14270b40-be45-11f1-a64c-550be9e3c66b.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7074243#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Laura Kuenssberg: Kemi Badenoch has cemented her image. Now she wants to take her party back to its roots"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7074243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7074243"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7074243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7074244"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7074243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7074243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7074243"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7074243"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7074243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}