{"id":7074023,"date":"2026-10-03T07:38:19","date_gmt":"2026-10-03T07:38:19","guid":{"rendered":"https:\/\/fivemor.com\/?p=7074023"},"modified":"2026-10-03T07:38:19","modified_gmt":"2026-10-03T07:38:19","slug":"new-ceir-report-sets-benchmarks-for-independent-show-organizers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7074023","title":{"rendered":"New CEIR Report Sets Benchmarks for Independent Show Organizers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-257548\">\n<header class=\"post-head small-screen-center\">\n<p class=\"lead\">The recently released research lays out trends in revenue, exhibitor growth, and retention metrics to empower third-party planners to make informed decisions about their event portfolios.<\/p>\n<\/header>\n<div class=\"post-body\">\n<div class=\"row\">\n<p>                Author:<br \/>\n                                    Convene Editors                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<!----><\/p>\n<\/p><\/div>\n<p>The Center for Exhibition Industry Research (CEIR) has scoped out the landscape of independent B2B meetings in a new playbook for event planners. The <a href=\"https:\/\/members.iaee.com\/Shop\/Product-Catalog\/Product-Details?productid=CEC44D5C-4F9A-F111-B8DB-7CED8DD52B4A\" target=\"_blank\" rel=\"noopener\">2026 Performance Benchmark Playbook: Independent B2B Exhibitions report<\/a>, released on August 18, 2026, lays out profitability and revenue trends to help independent B2B show organizers adapt quicker to a fast-changing field of play.<\/p>\n<p>One key finding is that independent organizers saw average net profit margins of 46 percent, with 80 percent of events resulting in positive revenue, suggesting that an entrepreneurial spirit helps third-party organizers succeed. The playbook also tracks exhibitor growth and retention metrics and analyzes revenue across key areas, revealing a revenue mix driven by exhibit sales (60 percent), sponsorships (20 percent), and attendance (16 percent).<\/p>\n<p>This 2026 Performance Benchmark Playbook: Independent B2B Exhibitions report is free for CEIR subscribers and IAEE members and can be purchased for $249 by non-members.<\/p>\n<\/p><\/div>\n<p>\n    <span class=\"post-date\"><br \/>\n        <i class=\"icon-clock\"\/><br \/>\n        August 20, 2026    <\/span>\n<\/p>\n<p>    <span class=\"hide\"\/><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The recently released research lays out trends in revenue, exhibitor growth, and retention metrics to empower third-party planners to make informed decisions about their event portfolios. Author: Convene Editors \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Center for Exhibition Industry Research (CEIR) has scoped out the landscape of independent B2B meetings in a new playbook for event planners. The 2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7074024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100693],"tags":[14694,234770,15175,2566,10930,813,2443],"dealstore":[],"offerexpiration":[],"class_list":["post-7074023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-trends","tag-benchmarks","tag-ceir","tag-independent","tag-organizers","tag-report","tag-sets","tag-show"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New CEIR Report Sets Benchmarks for Independent Show Organizers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7074023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New CEIR Report Sets Benchmarks for Independent Show Organizers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The recently released research lays out trends in revenue, exhibitor growth, and retention metrics to empower third-party planners to make informed decisions about their event portfolios. Author: Convene Editors \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Center for Exhibition Industry Research (CEIR) has scoped out the landscape of independent B2B meetings in a new playbook for event planners. 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