{"id":7073358,"date":"2026-10-02T20:57:17","date_gmt":"2026-10-02T20:57:17","guid":{"rendered":"https:\/\/fivemor.com\/?p=7073358"},"modified":"2026-10-02T20:57:17","modified_gmt":"2026-10-02T20:57:17","slug":"the-briefing-fake-actors-real-rules-california-takes-on-ai-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7073358","title":{"rendered":"The Briefing: Fake Actors, Real Rules: California Takes on AI Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<figure style=\"max-width: 100%;height: auto\" class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.youtube.com\/watch?v=7i6Hf2TDQ0Y\"><img decoding=\"async\" style=\"max-width: 100%;height: auto\" src=\"https:\/\/www.theiplawblog.com\/wp-content\/uploads\/sites\/927\/embed_thumbs\/7i6Hf2TDQ0Y.png\"><\/a>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">The spokesperson looks real, but what if no human ever existed? In this episode of The Briefing, Weintraub Tobin partners <a href=\"https:\/\/www.weintraub.com\/people\/scott-m-hervey\/\">Scott Hervey<\/a> and <a href=\"https:\/\/www.weintraub.com\/people\/tara-j-sattler\/\">Tara Sattler<\/a> break down SB 1050, California&rsquo;s new law requiring disclosures when ads prominently feature synthetic performers.<\/p>\n<p class=\"wp-block-paragraph\">In this episode, they cover:<\/p>\n<p><span id=\"more-8490\"><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li>When an AI-generated performer triggers a disclosure requirement<\/li>\n<li>Which exemptions apply, and why a movie trailer and a product tie-in ad may be treated differently<\/li>\n<li>Who faces liability and how brands can prepare their advertising workflows<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Tune in for a clear look at where AI-generated advertising meets real-world legal responsibility.<\/p>\n<p class=\"wp-block-paragraph\">Watch this episode on our&nbsp;<strong><a href=\"https:\/\/youtu.be\/G6f6JM238uo\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong>&nbsp;or listen to the&nbsp;<strong><a href=\"https:\/\/thebriefing.blubrry.net\" id=\"https:\/\/thebriefing.blubrry.net\/2026\/02\/06\/ccpas-new-rules-on-automated-decision-making-technology-admt\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a><\/strong>&nbsp;here.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/thebriefing.blubrry.net\/subscribe-to-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to Podcast<\/a><\/div>\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/@weintraubtobin\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe on YouTube<\/a><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n\n","protected":false},"excerpt":{"rendered":"<p>The spokesperson looks real, but what if no human ever existed? In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler break down SB 1050, California&rsquo;s new law requiring disclosures when ads prominently feature synthetic performers. In this episode, they cover: When an AI-generated performer triggers a disclosure requirement Which exemptions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7073359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[13126,14239,13827,531,3536,482,11149,11428],"dealstore":[],"offerexpiration":[],"class_list":["post-7073358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-actors","tag-ads","tag-briefing","tag-california","tag-fake","tag-real","tag-rules","tag-takes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Briefing: Fake Actors, Real Rules: California Takes on AI Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7073358\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Briefing: Fake Actors, Real Rules: California Takes on AI Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The spokesperson looks real, but what if no human ever existed? In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler break down SB 1050, California&rsquo;s new law requiring disclosures when ads prominently feature synthetic performers. In this episode, they cover: When an AI-generated performer triggers a disclosure requirement Which exemptions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7073358\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T20:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theiplawblog.com\/wp-content\/uploads\/sites\/927\/embed_thumbs\/7i6Hf2TDQ0Y.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7073358#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7073358\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"The Briefing: Fake Actors, Real Rules: California Takes on AI Ads\",\"datePublished\":\"2026-10-02T20:57:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7073358\"},\"wordCount\":131,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7073358#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/10\/7i6Hf2TDQ0Y.png\",\"keywords\":[\"Actors\",\"ads\",\"Briefing\",\"California\",\"Fake\",\"Real\",\"Rules\",\"takes\"],\"articleSection\":[\"Legal\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7073358#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7073358\",\"url\":\"https:\/\/fivemor.com\/?p=7073358\",\"name\":\"The Briefing: Fake Actors, Real Rules: California Takes on AI Ads - 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