{"id":7072802,"date":"2026-10-02T11:14:17","date_gmt":"2026-10-02T11:14:17","guid":{"rendered":"https:\/\/fivemor.com\/?p=7072802"},"modified":"2026-10-02T11:14:17","modified_gmt":"2026-10-02T11:14:17","slug":"animal-justice-porte-plainte-contre-les-producteurs-de-lait-du-quebec-pour-publicite-trompeuse","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7072802","title":{"rendered":"Animal Justice porte plainte contre Les Producteurs de lait du Qu\u00e9bec pour publicit\u00e9 trompeuse"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<\/p>\n<p><strong>Montr\u00e9al, le 29 septembre 2026<\/strong> <strong>\u2013<\/strong> Animal Justice, principale organisation de droit animalier au Canada,\u00a0 porte plainte contre Les Producteurs de lait du Qu\u00e9bec en rison d\u2019une campagne publicitaire qui repr\u00e9sente faussement la mani\u00e8re dont la grande majorit\u00e9 des vaches laiti\u00e8res sont \u00e9lev\u00e9es dans la province.<\/p>\n<p>Dans plus de 70 % des \u00e9tables laiti\u00e8res<strong> <\/strong>du Qu\u00e9bec, les vaches sont confin\u00e9es en stabulation entrav\u00e9e, c\u2019est-\u00e0-dire attach\u00e9es par le cou dans d\u2019\u00e9troits enclos individuels pendant des mois, voire toute leur vie. Dans ces syst\u00e8mes de confinement intensif, elles ne peuvent pas marcher, ni socialiser naturellement, ni brouter \u00e0 l\u2019ext\u00e9rieur, ni m\u00eame se retourner.<\/p>\n<p>Pourtant, une publicit\u00e9 des Producteurs de lait du Qu\u00e9bec affich\u00e9e dans des lieux publics tr\u00e8s fr\u00e9quent\u00e9s, notamment des stations de m\u00e9tro de Montr\u00e9al, montre des vaches broutant librement dans un champ verdoyant, et on peut y lire la formule suivante plac\u00e9e bien en \u00e9vidence : \u00ab Offrir le plus grand p\u00e2turage possible \u00e0 nos vaches \u00bb. Un texte plus petit indique \u00e9galement : \u00ab Produit \u00e0 la vitesse de la nature \u00bb. Bien que la publicit\u00e9 porte le logo \u00ab\u00a0lait bio \u00bb \u2013 une production o\u00f9 les vaches ont acc\u00e8s au p\u00e2turage saisonnier \u2013, celui-ci passe facilement inaper\u00e7u et continue d\u2019entretenir l\u2019impression g\u00e9n\u00e9rale erron\u00e9e que les vaches laiti\u00e8res qu\u00e9b\u00e9coises sont \u00e9lev\u00e9es dans les champs.<\/p>\n<p>\u00ab Cette publicit\u00e9 tente de vendre du r\u00eave, car la r\u00e9alit\u00e9 actuelle de l\u2019\u00e9levage laitier dans la province choquerait de nombreux Qu\u00e9b\u00e9cois \u00bb, a d\u00e9clar\u00e9 Alanna Devine, directrice de la d\u00e9fense des animaux \u00e0 Animal Justice. \u00ab L\u2019industrie laiti\u00e8re veut que le public s\u2019imagine que les vaches broutent librement dans de pittoresques prairies vertes, mais la plupart d\u2019entre elles sont en r\u00e9alit\u00e9 attach\u00e9es dans des stalles. \u00bb<\/p>\n<p>\u00ab La vaste majorit\u00e9 des vaches laiti\u00e8res du Qu\u00e9bec ne mettront pratiquement jamais les pieds dehors, et encore moins pour brouter dans un p\u00e2turage. Elles passeront leur vie encha\u00een\u00e9es dans une stalle, soit exactement le contraire de ce que d\u00e9crit la publicit\u00e9. \u00bb<\/p>\n<p>Un\u00a0<a href=\"https:\/\/tracking.us.nylas.com\/l\/e0d861d7b7ef4c9ab94face83b7318f5\/0\/a7a794d329244476b7bf086dcd8526be04de0e56f6e03eca7f00d59e1b551578?cache_buster=1790707894\" rel=\"noreferrer noopener\" target=\"_blank\">sondage<\/a> r\u00e9alis\u00e9 par L\u00e9ger pour le minist\u00e8re de l\u2019Agriculture, des P\u00eacheries et de l\u2019Alimentation du Qu\u00e9bec a r\u00e9v\u00e9l\u00e9 que 81 % des Qu\u00e9b\u00e9cois se soucient du bien-\u00eatre des animaux d\u2019\u00e9levage. De plus, un sondage men\u00e9 en 2023 par Agriculture et Agroalimentaire Canada indiquait que 66 % des consommateurs canadiens seraient pr\u00eats \u00e0 <a href=\"https:\/\/tracking.us.nylas.com\/l\/e0d861d7b7ef4c9ab94face83b7318f5\/1\/dc4615fd53f6f2a8791a03117ccb012e0ab6e5871d16737731af6790f2c722ae?cache_buster=1790707894\" rel=\"noreferrer noopener\" target=\"_blank\">payer plus cher pour des aliments d\u2019origine animale produits de mani\u00e8re \u00e9thique.<\/a><\/p>\n<p>Les plaintes d\u00e9pos\u00e9es par Animal Justice font valoir que cette campagne publicitaire tire ind\u00fbment profit de cette pr\u00e9occupation des consommateurs \u00e0 l\u2019\u00e9gard du bien-\u00eatre animal en leur montrant une vision de l\u2019\u00e9levage laitier qui n\u2019est pas repr\u00e9sentative de la r\u00e9alit\u00e9 de l\u2019industrie.<\/p>\n<p>Contrairement aux animaux de compagnie, les animaux d\u2019\u00e9levage ne b\u00e9n\u00e9ficient de presque aucune protection juridique encadrant leur bien-\u00eatre dans les fermes. Les fermes laiti\u00e8res peuvent maintenir les vaches encha\u00een\u00e9es pendant toute la dur\u00e9e de leur cycle de production parce que les r\u00e8gles sont \u00e9tablies par l\u2019industrie elle-m\u00eame.<\/p>\n<p>Au lieu d\u2019adopter des lois contraignantes, les gouvernements laissent l\u2019industrie \u00e9laborer des codes de pratiques volontaires et s\u2019autor\u00e9glementer par l\u2019interm\u00e9diaire du Conseil national pour les soins aux animaux d\u2019\u00e9levage (CNSAE).<\/p>\n<p>La plainte d\u2019Animal Justice a \u00e9t\u00e9 soumise au Bureau de la concurrence du Canada (BCC), \u00e0 l\u2019Agence canadienne d\u2019inspection des aliments (ACIA) et \u00e0 l\u2019Office de la protection du consommateur (OPC) du Qu\u00e9bec. Animal Justice a \u00e9galement aid\u00e9 des citoyens pr\u00e9occup\u00e9s \u00e0 d\u00e9poser des plaintes aupr\u00e8s des Normes de la publicit\u00e9.\u00a0<\/p>\n<p>Source :<\/p>\n<p>Alanna Devine<br \/>Directrice de la d\u00e9fense des animaux<br \/><a href=\"https:\/\/animaljustice.ca\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"09686d6c7f60676c49686760646865637c7a7d606a6c276a68\">[email\u00a0protected]<\/a><\/p>\n<p>Josh Lynn<br \/>Responsable des relations publiques<br \/><a href=\"https:\/\/animaljustice.ca\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"c8a2a4b1a6a688a9a6a1a5a9a4a2bdbbbca1abade6aba9\">[email\u00a0protected]<\/a><\/p>\n<p>&#13;\n\t\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; Montr\u00e9al, le 29 septembre 2026 \u2013 Animal Justice, principale organisation de droit animalier au Canada,\u00a0 porte plainte contre Les Producteurs de lait du Qu\u00e9bec en rison d\u2019une campagne publicitaire qui repr\u00e9sente faussement la mani\u00e8re dont la grande majorit\u00e9 des vaches laiti\u00e8res sont \u00e9lev\u00e9es dans la province. Dans plus de 70 % des \u00e9tables [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7072805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12022],"tags":[1330,233600,12721,80542,27834,233599,233598,6933,233601,15695,24544,233602],"dealstore":[],"offerexpiration":[],"class_list":["post-7072802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activist","tag-animal","tag-contre","tag-justice","tag-lait","tag-les","tag-plainte","tag-porte","tag-pour","tag-producteurs","tag-publicite","tag-quebec","tag-trompeuse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Animal Justice porte plainte contre Les Producteurs de lait du Qu\u00e9bec pour publicit\u00e9 trompeuse - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7072802\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animal Justice porte plainte contre Les Producteurs de lait du Qu\u00e9bec pour publicit\u00e9 trompeuse - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"&#013; &#013; Montr\u00e9al, le 29 septembre 2026 \u2013 Animal Justice, principale organisation de droit animalier au Canada,\u00a0 porte plainte contre Les Producteurs de lait du Qu\u00e9bec en rison d\u2019une campagne publicitaire qui repr\u00e9sente faussement la mani\u00e8re dont la grande majorit\u00e9 des vaches laiti\u00e8res sont \u00e9lev\u00e9es dans la province. 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