{"id":7071686,"date":"2026-10-01T18:15:39","date_gmt":"2026-10-01T18:15:39","guid":{"rendered":"https:\/\/fivemor.com\/?p=7071686"},"modified":"2026-10-01T18:15:39","modified_gmt":"2026-10-01T18:15:39","slug":"so-who-buys-your-watch","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7071686","title":{"rendered":"So, who buys your watch?"},"content":{"rendered":"


\n<\/p>\n

 <\/p>\n\n\n\n
\n\n\n\n
\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

This week we ran out of blue Curl Curl dials.<\/p>\n

For the Mark II project, this is a bit uncomfortable to say the least.
\nLike Corinthian running out of lamb. Like Cindy running out of red
\nlipstick. Like Three Beans running out of coffee beans. Simply
\nunthinkable.<\/p>\n

To the cynics: No, we have not run out of dial nameplates bearing my name. Plenty of those in stock, thanks for asking.<\/p>\n

Yet as trivial as it could be to the naked eye, it is a detail like the
\npocket in the dial where the name plate sits, that makes the Curl Curl
\ndial challenging to make.\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

The cut-out is created with a tool that has a
\n radius of just 0.15 millimetres. That is 150 microns. Keep in mind that
\n we are milling hard medical grade titanium, not soft silver or brass.
\nPerfection takes time. There are not many dial manufacturers who can do
\nwhat we do here in Brookvale, not even in Switzerland.<\/p>\n

The Curl Curl dial is actually a three dimensional structure. Yes, the
\nactual waves hitting the shore, are \u2018guilloched\u2019 in Titanium. Yet at the
\n same time, they are so small, so fine, that they appear on the surface
\nof the dial as nothing more than a fine line.<\/p>\n

And here is the nameplate siting in its pocket, under magnification.\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

For the past couple of weeks, I have had the
\n privilege to talk to a number of watch enthusiasts who visited our
\noffice for one reason only: To see the Mark II in person. Whether the
\nwatch impressed them or not, is not for me to say, but those who
\nactually make \u2018things\u2019 themselves, who use tools, who design and
\nengineer, were simply blown away with our ability to shape metal, like
\nit is butter. Those who care, understand.<\/p>\n

If we are to be put in a box of horology, it would be one labelled \u2018very
\n difficult to make\u2019. And we are more than happy with that.\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n\n\n
\n

The actual tool is manufactured by a
\nJapanese toolmaker specialist. And here is an interesting story:
\nAfter we ordered a dozen or so of the tool, they sent us a polite email
\nasking what product we actually make that requires one of the smallest
\ntools in their entire range?
\nJosh replied with a photo of the dial pocket. A few days later, Josh was
\n invited by the Japanese to visit their factory. He was the first
\nnon-Japanese person to have a full factory tour, to see how the tools
\nare actually made.
\nYes, they paid for return tickets for both Josh and his wife, as well as accommodation.                <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

  This week we ran out of blue Curl Curl dials. For the Mark II project, this is a bit uncomfortable to say the least. Like Corinthian running out of lamb. Like Cindy running out of red lipstick. Like Three Beans running out of coffee beans. Simply unthinkable. To the cynics: No, we have not […]<\/p>\n","protected":false},"author":1,"featured_media":7071687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183912,219434,176263,101923],"tags":[15579,395],"dealstore":[],"offerexpiration":[],"class_list":["post-7071686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australia-watchmakers","category-australian-manufacturing","category-mark-2","category-nicholas-hacko","tag-buys","tag-watch"],"yoast_head":"\nSo, who buys your watch? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7071686\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So, who buys your watch? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"  This week we ran out of blue Curl Curl dials. For the Mark II project, this is a bit uncomfortable to say the least. Like Corinthian running out of lamb. Like Cindy running out of red lipstick. Like Three Beans running out of coffee beans. Simply unthinkable. 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