![](\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjFGcC3K1XJNMAI4pV7V9_b43Sn4NeuV6EHoN6iFCMDn0YU8AyRLyNYPTjt3p8cSgLQrIFfF2OJsHj93lRhS1sWjYKZfOWqUirc6dSkC9wLSN0dmFGmzF4YQ_oNfolrGCpEq2C3S3706_h_BC4kdHMa36yjxgB4Lv921c9AZx_WiO56f7b3tr3Qs_7ekYFq\/s320\/10-26%20attorney%20in%20courtroom.jpg\")
<\/a><\/div>\nFacts are
\nboring. Stories are riveting. Facts put jurors to sleep. Stories keep them
\nawake. Facts are essential to the case; stories are what make those facts
\npersuasive. Each case has a story to tell no matter how apparently dry or
\ncomplex the case may be.<\/p>\n
At this
\npoint, plaintiff lawyers usually chortle with glee. They’re all about story!
\nExcept when the case is about eminent domain, or the intricacies of a business
\ncontract. They then grumble that business and contract cases lack the
\nexcitement of a story. For that matter, defense lawyers have the same complaint
\nwhen it comes to business cases and more. Too often, defense lawyers complain
\nthat their side doesn’t have a story to tell. This is false. A lawsuit is first
\nabout people, and it is the people side of a lawsuit that engages jurors.<\/p>\n
A story doesn’t
\nhave to be long. In fact, long-winded stories are almost as frustrating to
\njurors as no story at all. A story encompasses your theme and gives the major
\npoints of the case. Preferably three points. That’s really all you need.
\nChallenge yourself to find your case’s story and then reduce it to the
\nquintessential “Boy meets girl, boy loses girl, boy gets girl.” A
\nbeginning, middle and end. Preferably with your client cast as the hero.<\/p>\n
Short, sweet,
\nand to the point; that’s effective courtroom storytelling!<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"
\u00a0 Facts are boring. Stories are riveting. Facts put jurors to sleep. Stories keep them awake. Facts are essential to the case; stories are what make those facts persuasive. Each case has a story to tell no matter how apparently dry or complex the case may be. At this point, plaintiff lawyers usually chortle with […]<\/p>\n","protected":false},"author":1,"featured_media":7071097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[744,1793,991,4909],"dealstore":[],"offerexpiration":[],"class_list":["post-7071095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-boy","tag-formula","tag-girl","tag-meets"],"yoast_head":"\n
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<\/a><\/div>\n