{"id":7070223,"date":"2026-09-30T15:25:18","date_gmt":"2026-09-30T15:25:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/?p=7070223"},"modified":"2026-09-30T15:25:18","modified_gmt":"2026-09-30T15:25:18","slug":"the-ctv-advertising-guide-2027-is-now-available-to-download","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7070223","title":{"rendered":"The CTV Advertising Guide 2027 is Now Available to Download"},"content":{"rendered":"


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We\u2019re excited to announce\u00a0that the CTV Advertising Guide Europe\u00a02027 is now available to download. You can get your free copy here<\/a>.<\/p>\n

After a frantic few years for Europe\u2019s CTV advertising market, in which local broadcasters launched revamped streaming offerings and the international media giants spun up ad-supported subscription tiers in Europe, the dust has now settled a little. That\u2019s not to say we\u2019re not seeing significant change \u2014 M&A continues to reshape the landscape, with ITV\u2019s media and entertainment arm set to be acquired by Sky, Paramount Skydance buying Warner Bros. Discovery, and RTL completing its acquisition of Sky Deutschland.<\/p>\n

At the same time, CTV budgets are continuing to scale, data strategies are becoming more sophisticated, AI and retail data are playing a growing role, measurement capabilities are evolving, and both buyers and sellers are pushing for more convergence between CTV and linear ad sales.<\/p>\n

The guide provides an overview of how to navigate this rapidly changing market, and gives buy-side and sell-side insights on the major challenges and opportunities in CTV advertising.<\/p>\n

What\u2019s inside?<\/strong><\/p>\n