{"id":7069781,"date":"2026-09-29T11:53:09","date_gmt":"2026-09-29T11:53:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/a-stellantis-dealers-guide-to-navigating-the-new-marketing-covenant\/"},"modified":"2026-09-29T11:53:09","modified_gmt":"2026-09-29T11:53:09","slug":"a-stellantis-dealers-guide-to-navigating-the-new-marketing-covenant","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7069781","title":{"rendered":"A Stellantis Dealer\u2019s Guide to Navigating the New Marketing Covenant"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Starting October 1, 2026, Stellantis dealers will face new marketing requirements that make choosing the right advertising partner more important than ever.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\">The new Stellantis Marketing Covenant expands requirements around digital advertising, pricing, website technology, data sharing, and compliance. One of the most significant changes is that dealers must work with <strong>Stellantis certified providers for digital advertising in order to receive DAP reimbursement<\/strong>.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\">For dealers, this is more than a compliance change. It is an opportunity to take a closer look at who is managing their marketing and whether their current partner can support the dealership across the channels, technology, and Stellantis programs that matter most.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\"><strong>The right certified partner can help you navigate the new requirements while continuing to build a marketing strategy focused on reaching shoppers, generating leads, and driving sales.<\/strong>\u00a0<\/p>\n<h2 class=\"wp-block-heading animate animate-fade-up\">Choose a Partner That Knows Stellantis\u00a0<\/h2>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Working with a certified provider gives dealers more than access to reimbursable digital advertising. It gives them a partner that understands Stellantis requirements and can help keep marketing programs aligned as those requirements evolve. Stream Companies is a <strong>Stellantis certified provider and key partner across DAP, MAP, and Market Center<\/strong>, giving dealers access to a broad range of marketing capabilities through one experienced partner.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\">From digital advertising and SEO to creative and traditional media, Stream can help dealers bring their marketing together under a strategy built around their dealership and Stellantis requirements. With Stream, dealers can leverage the knowledge and power of one connected marketing partner to keep their brand message aligned across every channel, with eligible digital marketing supported by Stellantis for co-op reimbursement.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\">This matters now more than ever because compliance should not require dealers to sacrifice marketing performance. Your advertising partner should be able to help you navigate both, especially now that dealers are required to use only certified vendors.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading animate animate-fade-up\">Best Practices for the New Marketing Environment\u00a0<\/h2>\n<p class=\"animate animate-fade-up wp-block-paragraph\">As dealers prepare for October 1, a few areas deserve immediate attention.\u00a0<\/p>\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"animate animate-fade-up\"><strong>Review Your Marketing Partners<\/strong>\u00a0<\/li>\n<\/ol>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Take inventory of who is managing each part of your digital strategy. Paid search, paid social, display, online video, CTV, and SEO will need to be managed through a certified provider to remain eligible for DAP reimbursement.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\"><strong>Best practice:<\/strong> Work with a certified partner like Stream Companies that can support multiple channels rather than managing compliance across a collection of disconnected vendors. Use this change as an opportunity to evaluate whether your marketing partners are giving you the capabilities and strategic support your dealership needs.\u00a0<\/p>\n<ol start=\"2\" class=\"wp-block-list\">\n<li class=\"animate animate-fade-up\"><strong>Give Your Website a Compliance Check<\/strong>\u00a0<\/li>\n<\/ol>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Dealers should review their website provider, advertised pricing, and the digital retailing and trade-in tools available on VDPs.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\"><strong>Best practice:<\/strong> Complete a website and pricing review before October 1 so potential issues can be addressed before they affect your marketing or reimbursement. If the new website requirements are missed, you could face monetary penalties. \u00a0<\/p>\n<ol start=\"3\" class=\"wp-block-list\">\n<li class=\"animate animate-fade-up\"><strong>Build Compliance Into Your Marketing Process<\/strong>\u00a0<\/li>\n<\/ol>\n<p class=\"animate animate-fade-up wp-block-paragraph\">The new requirements make ongoing monitoring important. Pricing, advertising, website technology, and paid search all need to stay aligned as campaigns and offers change.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\"><strong>Best practice:<\/strong> Choose a marketing partner that understands the requirements and can help monitor your programs instead of leaving compliance entirely to your internal team.\u00a0<\/p>\n<h2 class=\"wp-block-heading animate animate-fade-up\">Stream Companies Can Be Your Guide\u00a0<\/h2>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Navigating new requirements is easier when you have a partner already familiar with the Stellantis ecosystem. Stream Companies has worked alongside Stellantis dealers through <strong>DAP, MAP, and Market Center<\/strong>, giving our team a deep understanding of the programs, processes, and marketing needs that shape dealership advertising.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\">As a certified provider, Stream can help dealers navigate the transition while managing the marketing that drives their business.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Our capabilities include:\u00a0<\/p>\n<ul class=\"wp-block-list animate animate-fade-up\">\n<li><strong>Digital advertising<\/strong> across paid search, paid social, display, video, and CTV\u00a0<\/li>\n<li><strong>SEO<\/strong> designed to strengthen dealership visibility and shopper discovery\u00a0<\/li>\n<li><strong>Creative services<\/strong> that keep campaign messaging consistent across channels\u00a0<\/li>\n<li><strong>Traditional media buying<\/strong><strong>,<\/strong> including radio, cable, and broadcast\u00a0<\/li>\n<li><strong>Website and digital strategy<\/strong> to support the shopper experience\u00a0<\/li>\n<li><strong>Stellantis program expertise<\/strong> across DAP, MAP, and Market Center\u00a0<\/li>\n<\/ul>\n<p class=\"animate animate-fade-up wp-block-paragraph\">Instead of piecing together multiple providers and managing compliance between them, dealers can work with one certified partner that understands how their marketing channels work together.\u00a0<\/p>\n<h2 class=\"wp-block-heading animate animate-fade-up\">Get Ready Before October 1\u00a0<\/h2>\n<p class=\"animate animate-fade-up wp-block-paragraph\">The Stellantis Marketing Covenant gives dealers a reason to evaluate their marketing partnerships now.\u00a0<\/p>\n<ul class=\"wp-block-list animate animate-fade-up\">\n<li>Are all of your digital advertising tactics being managed through a certified provider?\u00a0<\/li>\n<li><s>\u00a0<\/s>Is your website ready?\u00a0\u00a0<\/li>\n<li>Are your pricing and advertising processes aligned with the new requirements?\u00a0<\/li>\n<li>Most importantly, do you have a partner who can help you navigate these changes while continuing to grow your business?\u00a0<\/li>\n<\/ul>\n<p class=\"animate animate-fade-up wp-block-paragraph\">If you have questions, and are concerned about navigating these changes<s>,<\/s> and what it means to your dealership\u2019s bottom line, Stream Companies can help. As your Stellantis certified marketing partner, we can help review your current strategy, identify areas that need attention, and build a marketing plan designed to keep your dealership moving forward under the new requirements.\u00a0<\/p>\n<p class=\"animate animate-fade-up wp-block-paragraph\"><strong>Don\u2019t wait for October 1 to make a change. Talk with Stream Companies today about becoming your certified marketing partner.<\/strong>\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Starting October 1, 2026, Stellantis dealers will face new marketing requirements that make choosing the right advertising partner more important than ever.\u00a0 The new Stellantis Marketing Covenant expands requirements around digital advertising, pricing, website technology, data sharing, and compliance. One of the most significant changes is that dealers must work with Stellantis certified providers for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7069782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[53828,37091,2059,8402,10977,70251],"dealstore":[],"offerexpiration":[],"class_list":["post-7069781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-covenant","tag-dealers","tag-guide","tag-marketing","tag-navigating","tag-stellantis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Stellantis Dealer\u2019s Guide to Navigating the New Marketing Covenant - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7069781\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Stellantis Dealer\u2019s Guide to Navigating the New Marketing Covenant - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Starting October 1, 2026, Stellantis dealers will face new marketing requirements that make choosing the right advertising partner more important than ever.\u00a0 The new Stellantis Marketing Covenant expands requirements around digital advertising, pricing, website technology, data sharing, and compliance. 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