Shout out to user Jumpman over at Gaming Alexandra<\/a> for this one.<\/p>\n A while back I wrote about the development of Namco\u2019s classic shooter Xevious<\/em>. Check the article out here if you missed it<\/a>.<\/p>\n Along the way, I noted that Xevious <\/em>was the first classic arcade gaming to be advertised directly to the public on American TV networks. <\/p>\n It was unusual for arcade games to be advertised on the TV, a first for Atari and the industry it seems. This trade magazine advertisement announced the media campaign. Clearly Atari felt Xevious had the potential to be a big game for everyone concerned:<\/p>\n The ad states:<\/p>\n Millions of players have rocked with excitement from watching the Xevious TV commercial on major networks in selected markets and on national cable Music Television\u2026..XEVIOUS is the first coin video game to receive major consumer advertising support in many metro markets. <\/p>\n<\/blockquote>\n Up until now, that commercial, created by Atari, who licenced the game for release in the USA and Europe, was thought to have been long lost. The only surviving artefact was tape recording of the commercial (you can listen to that here<\/a> if you\u2019re interested).<\/p>\n Well wouldn\u2019t you know it, while watching an old video of a baseball game from April 1983, (Phillies vs Mets opening game of the season to be precise!), Jumpman noticed the commercial sat there during one of the commercial breaks.<\/p>\n The video of the whole game is here:<\/p>\n \n![\"\"](\"https:\/\/i0.wp.com\/arcadeblogger.com\/wp-content\/uploads\/2026\/09\/xevious-04382-01.jpg?resize=770%2C1024&ssl=1\")
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