Belly Bands<\/a>, the Sunshine Coast-based business has continued to adapt in the face of change while focusing on serving mothers with high-quality products that offer comfort and support.<\/p>\nThe nationwide shift to supporting Australian businesses and building on homegrown industry leaders has been welcomed by the original belly band business. The ongoing collaboration between Australian medical professionals, partnerships and stockists has quickly established the brand as Australia\u2019s go-to pregnancy purchase. Working with organisations such as Mum Safe, Playgroup NSW, and the Royal Flying Doctor Service has helped Aussie mums find the products they need.<\/p>\n
As the business name suggests, Belly Bands sells TGA-approved bands that wrap around a pregnant woman\u2019s belly, providing support and reducing pain. The band is multifunctional and can also be used for postpartum recovery to assist with a mother\u2019s mending. While the Belly Band is not a new concept, the founder of the business, Carol Brunswick, recognised the shortcomings of the products available on the existing market and knew there had to be a way to create a better product that was Australian-made. After consulting with medical professionals, utilising her client experience, and drawing from her journey into motherhood, she began developing her own design in 2011. Since then, the business has been built on feedback and collaboration, with the most popular purchase being the 3-in-1 band.<\/p>\n<\/div>\n