{"id":7068089,"date":"2026-09-27T05:54:20","date_gmt":"2026-09-27T05:54:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/dutch-startup-changemakers-tim-lorijn\/"},"modified":"2026-09-27T05:54:20","modified_gmt":"2026-09-27T05:54:20","slug":"dutch-startup-changemakers-tim-lorijn","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7068089","title":{"rendered":"Dutch Startup Changemakers: Tim Lorijn"},"content":{"rendered":"


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Tim Lorijn is the Financial Director and Business Sponsor at <\/span>Label A<\/span><\/a>, a digital product agency. He acts as an unofficial advisor for startups, helps with setting up the administration and budgeting and matches them to potential investors. Find out what is it about the startup world that particularly attracts him, which lessons for founders he shared with us and what he thinks about the Dutch startup ecosystem.
\"A<\/span>1. Hi Tim, thank you for agreeing to do the interview. Could you tell us a bit about your background and how you entered the startup world?
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My startup journey started back in 2015 when I joined <\/span>Bynder<\/span><\/a>. Even though I was employee number 102, as the first full-time financial I still got to experience the \u2018figuring out stuff you\u2019ve never done before fast\u2019. And even though I made my own share of mistakes during that time, it was a blast. I got to experience Series A in 2016, which, as a financial, is a thing, and gained massive respect for the team that has grown Bynder from scratch in only a few years. Through that experience, I came to understand how awesome and unique it is to see a startup grow from its infancy to an international company and beyond.<\/span><\/p>\n

When I joined <\/span>Label A<\/span><\/a> a little over two years later, we had an excessive focus on doing our job for a specific type of customer well. We\u2019re still doing that, and we\u2019ve been able to include startups within our business model rather than having to exclude them by nature because of that focus. The type of startups that we help have a very clear vision on their business model and want to bring their product to market within a short timeframe. Because we love seeing products and even companies start and evolve, we\u2019re doing everything we can to give these gutsy entrepreneurs the best start imaginable. Examples are Jobner, Figo, Giftomatic, Quan and Homebuddy in just the last two years. \u2018We\u2019re doing everything we can\u2019 stretches so far as my personal role towards these startups, where I act as an unofficial advisor, help with setting up the administration and budgeting, and match them to potential investors.<\/span><\/p>\n

2. You\u2019re the Financial Director and Business Sponsor at Label A<\/a>, which develops user-friendly digital products and ecosystems, based on a strong and clear concept with measurable targets. Tell us more about your mission there!<\/b><\/p>\n

Ever since we were founded back in 2008 by Chris Hall, we\u2019ve been motivated by taking away the fluff in digital product development. Our designers and developers talk directly to clients to make sure there\u2019s no gap in communication anywhere. Even though this becomes more complicated the more corporate a client gets, we\u2019re noticing that our clients really appreciate the direct communication. It creates a \u2018working together\u2019 instead of a client-supplier relationship, which we believe is pivotal in creating speed while maintaining the quality of work. If you\u2019re going to work with measurable targets in product development, which is never like climbing stairs but more like a mountain bike trail, you have to maintain open communication.<\/span><\/p>\n

At some point, we may get the fancy to build the next Bynder, but in the meantime, it\u2019s our mission to help kickstart as many digital products as we can. Because that\u2019s what we love to do and it gives us fulfillment.<\/span><\/p>\n

3. What is it about the startup world that particularly attracts you?<\/b><\/p>\n

I\u2019m just amazed by the ingenuity and creativity of humans to think of these solutions and to slowly see them evolve from just the initial idea to full-fledged companies. That\u2019s essentially why I\u2019ve joined <\/span>Label A<\/span><\/a> so that I could see more of those products taking shape and that\u2019s also why I\u2019m available as a helping hand, advisor and sometimes mentor to startups in my extended network.<\/span><\/p>\n

4. You love helping startups figure out their next steps. Could you please share 3 constructive lessons for founders you\u2019ve learned over the years in the startup world?<\/b><\/p>\n