{"id":7066352,"date":"2026-09-25T06:41:15","date_gmt":"2026-09-25T06:41:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/how-urc-keeps-surprising-filipinos-after-70-years\/"},"modified":"2026-09-25T06:41:15","modified_gmt":"2026-09-25T06:41:15","slug":"how-urc-keeps-surprising-filipinos-after-70-years","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7066352","title":{"rendered":"How URC Keeps Surprising Filipinos After 70 Years"},"content":{"rendered":"


\n<\/p>\n

\n

\u00a0<\/p>\n

Some favorites never really go
\nout of style \u2014 they just keep finding new ways to delight. For 70 years,
\nUniversal Robina Corporation (URC) has been a fixture in Filipino households
\nthrough brands like Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and
\nClean, and Great Taste. True to its purpose of delighting everyone with good
\nfood choices, URC keeps evolving alongside how Filipinos actually eat, snack,
\nand live.<\/p>\n

Today, the company keeps
\nexciting generations of consumers with fresh flavors, new formats, and new
\nproduct experiences \u2014 proof that innovation doesn’t always require a new brand,
\njust a willingness to reimagine the ones Filipinos already love.<\/p>\n

Here’s how some of URC’s most
\nfamiliar names are still finding new ways to surprise.<\/p>\n

Piattos: The Hexagon Snack That Keeps Finding New Flavors<\/h2>\n

As a staple of Filipino
\nsnacking, Piattos is known for its signature hexagon shape, satisfying crunch,
\nand classic flavors \u2014 Cheese, Sour Cream & Onion, Roadhouse Barbeque, Nacho
\nPizza, Roast Beef, and Spicy Cheese. To keep up with more adventurous palates,
\nthe brand keeps expanding its lineup, from limited-edition drops like Beef
\nBulgogi and Truffle Cream to its latest release, Cheddar & Sour Cream.<\/p>\n

<\/p>\n

Alongside Piattos, other Jack
\n‘n Jill favorites \u2014 Nova, Mang Juan, and VCut, along with classics like Chippy
\nand Chiz Curls \u2014 keep rolling out new flavor profiles, giving Filipinos even
\nmore reasons to look forward to snack time.<\/p>\n

Cream-O: From Sandwich Cookie to a Full Chocolate Lineup<\/h2>\n

Cream-O has long been the
\ndefault pick for chocolate lovers, but URC has expanded the brand well beyond
\nthe original cookie format. To meet growing demand for richer, more indulgent
\ntextures, the brand now covers an entire lineup \u2014 Cream-O Cake Bar, Cream-O
\nCakewich, and Cream-O Premium. Its newest addition, Cream-O Dark Choco, offers
\na bolder, richer cookie-sandwich experience for those who want more chocolate,
\nnot less.<\/p>\n

<\/p>\n

That same appetite for variety
\nruns through URC’s biscuit lineup too, with Dewberry, Presto, and Magic
\nCrackers continuing to adapt their formats to fit whatever kind of snack
\ncraving hits next.<\/p>\n

Cloud 9: New Crunch on a Familiar Favorite<\/h2>\n

Known for its signature
\ncombination of nougat, caramel, and peanuts, Cloud 9 has been a go-to chocolate
\ntreat for generations. URC keeps finding new ways to satisfy that same sweet
\ntooth, most recently with Cloud 9 Crunchies, which bring a fun, crispy texture
\nto a very familiar favorite.<\/p>\n

<\/p>\n

Alongside Cloud 9, other treats
\nlike Nips chocolate bring their own vibrant flavors and formats into the mix \u2014
\nproof that a chocolate moment can turn an ordinary day into a slightly sweeter
\none.<\/p>\n

Maxx: Fruity Freshness Gets a Chewy Twist<\/h2>\n

Maxx has long been the
\npocket-sized go-to for on-the-go freshness. Reading a growing appetite for
\nchewier, more playful textures, URC expanded the lineup with Maxx Chews \u2014 a
\nchewy menthol candy that comes in a convenient, value-packed three-piece stick
\nbuilt for commuters and professionals who don’t have time to slow down.<\/p>\n

<\/p>\n

Paired with URC’s other candy
\nnames \u2014 XO, Dynamite, and Lush \u2014 Maxx rounds out a lineup with something for
\npretty much every candy craving and every moment that calls for a quick
\nrefresh.<\/p>\n

C2 Cool and Clean: Still Innovating on Tea<\/h2>\n

As the pioneer of
\nready-to-drink green tea in the Philippines, C2 Cool and Clean introduced
\nFilipinos to a refreshing new category of drink. Alongside its Classic Green
\nTea, Apple, and Lemon variants, C2 keeps expanding its flavor lineup with
\nadditions like Raspberry, Dalandan, and Peach. Its latest, C2 Freeze Melon,
\nbrings a fresh spin on fruity tea, with a melon flavor and a cooling finish
\nthat lingers in every sip.<\/p>\n

<\/p>\n

Great Taste: Brewing Modern Coffee Moments<\/h2>\n

As one of the country’s
\nmost-chosen beverage brands (based on Kantar’s
\nBrand Footprint report<\/a>), Great Taste has a long track record of introducing
\nfirsts \u2014 most notably bringing White Coffee to the Philippines.<\/p>\n

<\/p>\n

URC continues elevating the
\neveryday Filipino coffee ritual with the new Great Taste Premium roast, built
\naround a Tapang-Sarap blend of dark-roasted robusta coffee, palm sugar, and
\nreal milk \u2014 para Balik Lakas Sigla, designed as the perfect afternoon coffee
\nbreak companion.<\/p>\n

Payless: Bigger, Bolder Flavors for Everyday Meals<\/h2>\n

Payless keeps redefining what
\nvalue-for-money instant noodles can taste like, giving consumers more flavor at
\na genuinely sulit price through its range of instant noodle variants and bold
\nnew twists.<\/p>\n

<\/p>\n

Its newest release, Payless
\nChili Garlic Mami, offers a flavorful take on a Filipino comfort food staple \u2014
\nmade with rich chili oil and real garlic bits for a balanced Anghang-Linamnam
\nblend that elevates everyday noodle cravings. Experience the kakaibang
\nAnghang-Sarap na Tumatatak goodness of Payless Chili Garlic, available in Beef
\nand Chicken flavors.<\/p>\n

TopBreed: Bringing the Same Care to Pet Parents<\/h2>\n

URC’s reach goes beyond
\neveryday snacking. Through its award-winning pet care brand, TopBreed<\/a>, the company
\nsupports fur parents with quality pet care products spanning dog and cat food
\nand other pet essentials. In 2026, TopBreed expanded its portfolio beyond dry
\ndog and cat food into wet food and treats, alongside TopCare cat litter.<\/p>\n

Always Something New to Discover<\/h2>\n

For 70 years, URC has grown alongside generations of
\nFilipinos \u2014 evolving with changing tastes, lifestyles, and everyday moments. As
\na lifestyle companion, URC stays true to what it has always stood for: bringing
\nquality, flavor, and everyday delight into Filipino homes.<\/p>\n

About Universal Robina Corporation<\/h2>\n

For 70 years, Universal Robina
\nCorporation (URC) has grown into one of the Philippines’ leading food and
\nbeverage companies, with a portfolio of trusted brands enjoyed by millions of
\nconsumers locally and across international markets. Through decades of innovation
\nand a deep understanding of evolving consumer needs, URC has built a lasting
\nlegacy of delivering quality products that enrich everyday life. Its iconic
\nbrands \u2014 including Jack ‘n Jill Piattos, Cloud 9, Maxx Candy, Cream-O, Payless,
\nC2 Cool and Clean, and Great Taste coffee \u2014 have become household names,
\nconnecting generations of Filipinos through shared moments and the simple joy
\nof great taste.<\/p>\n

To learn more about URC, visit its website (www.urc.com.ph<\/a>), Facebook page
\n(@URCPhilippines), and TikTok account (@URCPhilippines).<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u00a0 Some favorites never really go out of style \u2014 they just keep finding new ways to delight. For 70 years, Universal Robina Corporation (URC) has been a fixture in Filipino households through brands like Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste. True to its purpose of […]<\/p>\n","protected":false},"author":1,"featured_media":7066353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[227658,227659,227660,227661,110090,224374,227662,227663,227664],"tags":[38768,5081,148828,1003],"dealstore":[],"offerexpiration":[],"class_list":["post-7066352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-70-years","category-c2-cool-and-clean","category-cloud-9","category-cream-o","category-event","category-great-taste","category-jack-n-jill-piattos","category-maxx","category-urc","tag-filipinos","tag-surprising","tag-urc","tag-years"],"yoast_head":"\nHow URC Keeps Surprising Filipinos After 70 Years - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7066352\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How URC Keeps Surprising Filipinos After 70 Years - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Some favorites never really go out of style \u2014 they just keep finding new ways to delight. 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