{"id":7064417,"date":"2026-09-23T03:16:40","date_gmt":"2026-09-23T03:16:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-openais-response-to-bypassing-nyt-paywall-bbc-news-prevalence-on-social-media-and-netflixs-short-form-push\/"},"modified":"2026-09-23T03:16:40","modified_gmt":"2026-09-23T03:16:40","slug":"week-in-charts-openais-response-to-bypassing-nyt-paywall-bbc-news-prevalence-on-social-media-and-netflixs-short-form-push","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7064417","title":{"rendered":"Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and Netflix’s Short-Form Push"},"content":{"rendered":"


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In this week\u2019s Week in Charts, OpenAI\u2019s response to bypassing NYT paywall, BBC News\u2019 prevalence on social media, and Netflix\u2019s short-form push.<\/p>\n

To have Week in Charts delivered to your inbox, you can sign up to the newsletter here<\/a>.<\/p>\n

Quote of the Week<\/strong><\/p>\n

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Number of the Week<\/strong><\/p>\n

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Charts of the Week<\/strong><\/p>\n

BBC is Most-Seen UK News Source Across Social Media<\/strong><\/em><\/p>\n

The BBC remains the most-seen news source across all major social media channels, according to Ofcom\u2019s \u2018News Report 2026\u2032, with at least half of respondents seeing BBC content on YouTube and X, falling to 32 percent on Snapchat.\u00a0The survey also found that news-based influencer content rivals the likes of Sky and ITV on TikTok and Snapchat, while GB News\u2019 highest levels were seen on X.<\/p>\n

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Older Viewers Increasingly Use Their Phones While Watching TV<\/strong><\/em><\/p>\n

Older US viewers are increasingly using their phones while watching TV, according to findings from Omdia. The research\u00a0found simultaneous media use among adults aged 45-54 now stands at 73 percent, and for adults aged 55-64 it has reached 56 percent, up from 62 and 42 percent respectively in 2023. \u201cThe future isn\u2019t TV versus mobile. It\u2019s TV and mobile,\u201d\u00a0said Mar\u00eda R\u00faa Aguete, Global Head of Media & Entertainment at Omdia. \u201cThe companies that understand how audiences move between those screens, and how to capture attention on both, will be best positioned to win.\u201d<\/p>\n

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Publisher Partnerships Boost Netflix\u2019s Short-Form Catalogue<\/strong><\/em><\/p>\n

Since Netflix began carrying short-form video content from publishers such as Cond\u00e9 Nast, BuzzFeed and Hearst Magazines this summer, the proportion of short-form (0-20 minutes) content in its US TV catalogue has risen from 8 to 13 percent, according to Ampere Analysis.<\/p>\n

\u201cPremium streaming services such as Netflix have traditionally commissioned long-form content \u2013 much of it high-end, scripted drama \u2013 and have performed exceptionally to capture audiences within the primetime viewing slot,\u201d said Rahul Patel, Principal Analyst at Ampere. \u201cHowever, the rise of short-form social video platforms, including TikTok and Shorts on YouTube, has made it necessary for subscription streaming services to capture audiences with non-primetime need states. This involves ensuring the content library is providing more casual, \u2018lean back\u2019 or even background content that serves consumers throughout the day.\u201d<\/p>\n

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Meta IVT Peaked in Q1 2026<\/strong><\/em><\/p>\n

Meta saw the highest peak of invalid traffic (IVT) over the last three quarters across the platforms tracked by IVT specialist Lunio, for its \u2018Invalid Traffic Impact Report: Retail\u2019. \u201cThe finding tracks with the platform\u2019s own disclosures,\u201d according to the report.\u00a0\u201cMeta\u2019s transparency reporting estimates that fake accounts represent roughly 3 percent of Facebook\u2019s worldwide monthly active users. At Meta\u2019s scale, this means more than 100 million accounts.\u201d<\/p>\n

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The Week in Stocks<\/strong><\/p>\n

Agencies<\/strong><\/em><\/p>\n

Havas was the only agency stock in our list to rise last week due to its share buyback program.<\/p>\n

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TV<\/strong><\/em><\/p>\n

Warner Bros. Discovery\u2019s (WBD) stock price jumped on reports that Paramount has reached\u00a0a settlement\u00a0to resolve the lawsuit against its acquisition of WBD, while\u00a0Paramount\u2019s own share price stumbled on news that the\u00a0merger will take another two weeks to complete.<\/p>\n

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Publishers<\/strong><\/em><\/p>\n

Thomson Reuters\u00a0stock\u00a0fell by almost 10\u00a0percent over the last week, but the publisher\u2019s share price has risen nearly five percent in the past six months.<\/p>\n

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Ad Tech<\/strong><\/em><\/p>\n

Shares in PubMatic and Magnite jumped last week after a US court revealed its remedies against Google designed to unwind the tech giant\u2019s illegal ad tech monopoly.<\/p>\n

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Tech<\/strong><\/em><\/p>\n

Meta\u2019s share price soared on Monday, signalling confidence in the\u00a0company\u2019s AI products\u00a0ahead of the Meta Connect conference this week.<\/p>\n

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Follow VideoWeek on Twitter<\/a> and LinkedIn<\/a>.<\/p>\n

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