{"id":7063382,"date":"2026-09-21T20:24:23","date_gmt":"2026-09-21T20:24:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/andrew-lustigman-and-barry-greenbaum-publish-article-in-corporate-compliance-insights-on-substantiating-ai-claims\/"},"modified":"2026-09-21T20:24:23","modified_gmt":"2026-09-21T20:24:23","slug":"andrew-lustigman-and-barry-greenbaum-publish-article-in-corporate-compliance-insights-on-substantiating-ai-claims","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7063382","title":{"rendered":"Andrew Lustigman and Barry Greenbaum Publish Article in Corporate Compliance Insights on Substantiating AI Claims"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Andrew Lustigman and Barry Greenbaum Publish Article in Corporate Compliance Insights on Substantiating AI Claims<\/p>\n<div itemprop=\"description articleBody\">\n<p><a target=\"_blank\" title=\"Andrew Lustigman (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.olshanlaw.com\/attorneys-Andrew-Lustigman.html\" aria-label=\"Andrew Lustigman (opens in a new window)\">Andrew Lustigman<\/a>, Chair of Olshan&#8217;s <a target=\"_blank\" title=\"Advertising, Marketing &amp; Promotions (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.olshanlaw.com\/capabilities\/practices\/Advertising-Marketing-Law\" aria-label=\"Advertising, Marketing &amp; Promotions Group (opens in a new window)\">Advertising, Marketing &amp; Promotions Group<\/a> and Co-Chair of the firm\u2019s <a target=\"_blank\" title=\"Brand Management &amp; Protection (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.olshanlaw.com\/capabilities\/practices\/brand-management-and-protection\" aria-label=\"Brand Management &amp; Protection Group (opens in a new window)\">Brand Management &amp; Protection Group<\/a>, and Olshan <a target=\"_blank\" title=\"Intellectual Property (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.olshanlaw.com\/capabilities\/practices\/Intellectual-Property-Licensing-Entertainment\" aria-label=\"Intellectual Property (opens in a new window)\">Intellectual Property<\/a>\u00a0and <a target=\"_blank\" title=\"Brand Management &amp; Protection (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.olshanlaw.com\/capabilities\/practices\/brand-management-and-protection\" aria-label=\"Brand Management &amp; Protection (opens in a new window)\">Brand Management &amp; Protection<\/a>\u00a0partner <a target=\"_blank\" title=\"Barry Greenbaum (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.olshanlaw.com\/people\/barry-greenbaum\" aria-label=\"Barry Greenbaum (opens in a new window)\">Barry Greenbaum<\/a> published an article in <a target=\"_blank\" title=\"Corporate Compliance Insights (opens in a new window)\" rel=\"noopener\" href=\"https:\/\/www.corporatecomplianceinsights.com\/substantiate-your-ai-claims-before-they-become-ai-washing-challenges\/\" aria-label=\"Corporate Compliance Insights (opens in a new window)\">Corporate Compliance Insights<\/a> entitled \u201cSubstantiate Your AI Claims Before They Become AI-Washing Challenges.\u201d In the article, Andy and Barry discuss how companies can substantiate AI related marketing claims, reduce AI washing risk and maintain support for claims as models, datasets and vendor tools evolve. \u201cVendor claims should be verified before they are incorporated into the company\u2019s own marketing or customer communications,\u201d they write. \u201cContracts can help facilitate that process by requiring vendors to provide technical documentation, testing reports and notice of material changes.\u201d The article recommends that companies define what their technology does, evaluate what reasonable customers understand AI-related terms to mean and ensure the evidence supporting a claim matches the promise being made. It also emphasizes coordinated review among legal, compliance, engineering and marketing teams. Organizations should maintain a current, periodically updated record that identifies each material claim, supporting evidence, limitations, responsible owner and review date. \u201cThe goal is not to require every communication to use identical language but to ensure that variations in messaging do not convey materially different impressions of what the technology can do,\u201d Andy and Barry write. Companies that conduct final checks before approving AI claims are better positioned to build trust, manage regulatory exposure and preserve credibility.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Andrew Lustigman and Barry Greenbaum Publish Article in Corporate Compliance Insights on Substantiating AI Claims Andrew Lustigman, Chair of Olshan&#8217;s Advertising, Marketing &amp; Promotions Group and Co-Chair of the firm\u2019s Brand Management &amp; Protection Group, and Olshan Intellectual Property\u00a0and Brand Management &amp; Protection\u00a0partner Barry Greenbaum published an article in Corporate Compliance Insights entitled \u201cSubstantiate Your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7056924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3481,15491,2206,11693,15442,11520,225112,10844,24865,4328,225113],"dealstore":[],"offerexpiration":[],"class_list":["post-7063382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-andrew","tag-article","tag-barry","tag-claims","tag-compliance","tag-corporate","tag-greenbaum","tag-insights","tag-lustigman","tag-publish","tag-substantiating"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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