{"id":7062940,"date":"2026-09-21T09:47:16","date_gmt":"2026-09-21T09:47:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-201\/"},"modified":"2026-09-21T09:47:16","modified_gmt":"2026-09-21T09:47:16","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-201","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7062940","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Tequila, RTDs Driving Spirits Volume Growth At Retail\u00a0<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2026\/09\/18\/\" title=\"Click to see that day's daily archive\">September 18, 2026<\/a><\/span><\/p>\n<p>While the overall beverage alcohol category has remained tepid in recent months, select segments like Tequila, spirits RTDs, and non-alc offerings continue to drive growth.<span id=\"more-40887\"\/> There were three Tequilas among the fastest-growing spirits brands by dollar value in NielsenIQ channels in the four weeks through September 5, including Cazadores (Bacardi), Lunazul (Heaven Hill), and Lalo (Fifth Generation).<\/p>\n<p>According to Impact Databank, Cazadores nearly doubled in size in the U.S. from 2020-2025, and this year it\u2019s poised to cross the 1-million-case mark. Earlier this summer, Cazadores extended with a Pineapple-infused Tequila retailing at $22 a 750-ml. \u201cPineapple was a natural choice for the brand, driven by its growing popularity in cocktail culture and deep roots in Mexican cuisine and celebration,\u201d said Jay Needham, Bacardi\u2019s senior global brand director for Cazadores and agave spirit.<\/p>\n<p>Lunazul has grown at 40% annually in the past five years and is nearing 2.3 million cases. The brand recently unveiled a \u201cOnce in a Lunazul\u201d campaign in tandem with fashion label Luar that gained exposure at New York Fashion Week. Lalo, meanwhile, has continued to soar after being acquired by Tito\u2019s vodka owner Fifth Generation last year. Lalo is cruising toward a quarter-million cases, with four-week dollar growth in NielsenIQ channels at 48%.<\/p>\n<p>While total prepared cocktail volume at retail has been dragged down by malt-based offerings, spirits RTDs continue to go strong, with volumes up 16% over the past month, running slightly ahead of dollar sales. The fastest-growing RTD labels in dollar terms continue to be Surfside (Stateside), Super Lyte (Stateside), Sun Cruiser (Boston Beer), Cutwater (A-B), and Buzzballz (Sazerac).<\/p>\n<p>The non-alc segment also continues to be a bright spot across spirits, wine, and beer, with dollar sales for non-alc expressions from those categories rising 21%, 18%, and 8% respectively in the past four weeks.<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<!-- new widget --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Tequila, RTDs Driving Spirits Volume Growth At Retail\u00a0 September 18, 2026 While the overall beverage alcohol category has remained tepid in recent months, select segments like Tequila, spirits RTDs, and non-alc offerings continue to drive growth. There were three Tequilas among the fastest-growing spirits brands by dollar value in NielsenIQ channels in the four weeks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-7062940","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7062940\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Tequila, RTDs Driving Spirits Volume Growth At Retail\u00a0 September 18, 2026 While the overall beverage alcohol category has remained tepid in recent months, select segments like Tequila, spirits RTDs, and non-alc offerings continue to drive growth. 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