{"id":7060925,"date":"2026-09-19T08:48:20","date_gmt":"2026-09-19T08:48:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/deepening-industry-connections-with-pcma-axis-and-making-the-business-case-for-events-with-elizabeth-maxson\/"},"modified":"2026-09-19T08:48:20","modified_gmt":"2026-09-19T08:48:20","slug":"deepening-industry-connections-with-pcma-axis-and-making-the-business-case-for-events-with-elizabeth-maxson","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7060925","title":{"rendered":"Deepening Industry Connections with PCMA Axis and Making the Business Case for Events with Elizabeth Maxson"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-258692\">\n<header class=\"post-head small-screen-center\">\n<p class=\"lead\">From how PCMA\u2019s new Axis platform helps planners build stronger professional networks through AI-powered matchmaking, to Elizabeth Maxson\u2019s insights on turning marketing and events into a business case the C-suite can\u2019t ignore \u2014 here\u2019s what\u2019s new on the Convene Podcast.<\/p>\n<\/header>\n<div class=\"post-body\">\n<div class=\"row\">\n<p>                Author:<br \/>\n                                    Magdalina Atanassova                    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<!----><\/p>\n<\/p><\/div>\n<p>Here\u2019s what\u2019s new on the Convene Podcast this week.<\/p>\n<h4 data-start=\"1344\" data-end=\"1373\">\ud83c\udf99\ufe0f Article: How the New PCMA Axis Platform Helps Event Planners Deepen Their Industry Connections<\/h4>\n<div>\n<div>\n<p>PCMA\u2019s new community digital forum helps members to stay continuously connected and grow their professional networks, thanks to its mobile-first design and AI matchmaking features.\u00a0Written and read by Kate Mulcrone, digital managing editor of\u00a0<em>Convene<\/em>.<\/p>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/share.transistor.fm\/e\/6412735b\" width=\"100%\" height=\"180\" frameborder=\"no\"><\/iframe><\/p>\n<h4 data-start=\"1344\" data-end=\"1373\">\ud83c\udf99\ufe0f Interview: Own Your Voice: Elizabeth Maxson on Turning Marketing\u2014and Events\u2014Into a Business Case the C-Suite Can\u2019t Ignore<\/h4>\n<p data-start=\"1374\" data-end=\"1449\">In this interview, CEMA Summit speaker Elizabeth Maxson, Chief Marketing Officer of Contentful, shares how she\u2019s built credibility for marketing \u2014 and by extension, events \u2014 across three very different CMO seats at Quip, Tableau, and Contentful. We explore what it actually takes to earn a seat at the leadership table, how to turn pipeline data into a business case a CMO can\u2019t ignore, and why owning your voice matters more than perfecting your pitch. Elizabeth also opens up about the AI experimentation reshaping her marketing stack, and why her early background managing events gave her an edge most marketers never develop.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/share.transistor.fm\/e\/a3a7e05b\" width=\"100%\" height=\"180\" frameborder=\"no\"><\/iframe><\/p>\n<hr\/>\n<h3>\ud83c\udfa7 Subscribe to the Convene Podcast:<\/h3>\n<\/p><\/div>\n<p>\n    <span class=\"post-date\"><br \/>\n        <i class=\"icon-clock\"\/><br \/>\n        September 11, 2026    <\/span>\n<\/p>\n<p>    <span class=\"hide\"\/><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>From how PCMA\u2019s new Axis platform helps planners build stronger professional networks through AI-powered matchmaking, to Elizabeth Maxson\u2019s insights on turning marketing and events into a business case the C-suite can\u2019t ignore \u2014 here\u2019s what\u2019s new on the Convene Podcast. Author: Magdalina Atanassova \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Here\u2019s what\u2019s new on the Convene Podcast this week. \ud83c\udf99\ufe0f Article: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7052164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100693,12386],"tags":[7287,907,415,13571,51231,5743,12573,11315,2167,223025,223024],"dealstore":[],"offerexpiration":[],"class_list":["post-7060925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-trends","category-podcast","tag-axis","tag-business","tag-case","tag-connections","tag-deepening","tag-elizabeth","tag-events","tag-industry","tag-making","tag-maxson","tag-pcma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deepening Industry Connections with PCMA Axis and Making the Business Case for Events with Elizabeth Maxson - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7060925\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepening Industry Connections with PCMA Axis and Making the Business Case for Events with Elizabeth Maxson - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"From how PCMA\u2019s new Axis platform helps planners build stronger professional networks through AI-powered matchmaking, to Elizabeth Maxson\u2019s insights on turning marketing and events into a business case the C-suite can\u2019t ignore \u2014 here\u2019s what\u2019s new on the Convene Podcast. Author: Magdalina Atanassova \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Here\u2019s what\u2019s new on the Convene Podcast this week. \ud83c\udf99\ufe0f Article: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7060925\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T08:48:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Podcast_20260828.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7060925#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7060925\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Deepening Industry Connections with PCMA Axis and Making the Business Case for Events with Elizabeth Maxson\",\"datePublished\":\"2026-09-19T08:48:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7060925\"},\"wordCount\":255,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7060925#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Podcast_20260828.png\",\"keywords\":[\"Axis\",\"Business\",\"Case\",\"connections\",\"Deepening\",\"Elizabeth\",\"EVENTS\",\"Industry\",\"Making\",\"Maxson\",\"PCMA\"],\"articleSection\":[\"News &amp; 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