{"id":7060866,"date":"2026-09-19T06:44:16","date_gmt":"2026-09-19T06:44:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/legal\/focus-groups-save-the-day-on-broadway\/"},"modified":"2026-09-19T06:44:16","modified_gmt":"2026-09-19T06:44:16","slug":"focus-groups-save-the-day-on-broadway","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7060866","title":{"rendered":"Focus Groups Save the Day\u2013on Broadway!"},"content":{"rendered":"


\n<\/p>\n

\n

\u00a0<\/p>\n

<\/a><\/div>\n

History sometimes provides us with useful lessons for present-day
\nconcerns \u2013 even if seemingly unrelated to trial techniques. One of my personal
\nfavorites is the story of how a potential Broadway flop, Spider-Man: Turn Off the Dark<\/i>, went from
\nthe media comparing the show to the Titanic, i.e., a massive failure, to a $160
\nmillion Broadway blockbuster in a few short months. This is due to the
\nproducers\u2019 <\/span><\/span>willingness to take drastic measures to turn their
\nincipient flop into a fabulous success.<\/span><\/p>\n

Among those
\nmeasures were\u2014you guessed it\u2014focus groups. The producers realized that audience
\nmembers were leaving the preview performances confused, so they conducted focus
\ngroups investigating specific aspects of the show. Production stopped–a
\nradical move–to implement changes based on focus group feedback.<\/span><\/span><\/p>\n

It worked.<\/span><\/span><\/p>\n

Your cases
\ndeserve no less. A focus group is a relatively low-cost pre-trial strategy to
\ngive you the winning edge. There is nothing that can replace vigorous
\ndiscussion of your case\u2019s strengths and weaknesses among a group of people
\nrigorously selected to match your jury pool.<\/span><\/span><\/p>\n

Unlike
\nBroadway, you can also receive (if the focus group is conducted with this
\npurpose in mind) juror profiles as to \u201cbest\u201d and \u201cworst\u201d likely jurors,
\nassessed from the responses of the focus group members.<\/span><\/span><\/p>\n

Yes, it
\ntakes effort and the courage to withstand open criticism from a group of
\nstrangers. Yet, given that these strangers are willing to give you the feedback
\nthat can put your case in an advantageous posture, it\u2019s well worth it, even
\nwhen you don\u2019t think your case resembles the Titanic.\u00a0<\/b><\/span><\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u00a0 History sometimes provides us with useful lessons for present-day concerns \u2013 even if seemingly unrelated to trial techniques. One of my personal favorites is the story of how a potential Broadway flop, Spider-Man: Turn Off the Dark, went from the media comparing the show to the Titanic, i.e., a massive failure, to a $160 […]<\/p>\n","protected":false},"author":1,"featured_media":7060867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[28985,222918,4519,3724,7182],"dealstore":[],"offerexpiration":[],"class_list":["post-7060866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-broadway","tag-dayon","tag-focus","tag-groups","tag-save"],"yoast_head":"\nFocus Groups Save the Day\u2013on Broadway! - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7060866\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus Groups Save the Day\u2013on Broadway! - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u00a0 History sometimes provides us with useful lessons for present-day concerns \u2013 even if seemingly unrelated to trial techniques. 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