{"id":7060632,"date":"2026-09-19T01:26:42","date_gmt":"2026-09-19T01:26:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/are-your-agents-creating-garbage-materials-using-ai\/"},"modified":"2026-09-19T01:26:42","modified_gmt":"2026-09-19T01:26:42","slug":"are-your-agents-creating-garbage-materials-using-ai","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7060632","title":{"rendered":"Are Your Agents Creating Garbage Materials Using AI?\u00a0\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\" id=\"h-brokerage-leaders-across-north-america-are-flagging-the-same-pain-point-nbsp-here-s-what-s-behind-it-and-what-actually-fixes-it-nbsp\">Brokerage leaders across North America are flagging the same pain point.\u00a0Here\u2019s what\u2019s behind it \u2014 and what actually fixes it.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Talk to enough brokerage leaders and a clear pattern\u00a0emerges. Different markets,\u00a0different sizes, different tech stacks \u2014 but one pain point surfacing consistently right now: agents using AI to create their own marketing materials and\u00a0producing\u00a0work\u00a0that\u2019s\u00a0hurting them.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Here\u2019s\u00a0how it typically unfolds. An agent has a listing. The photos are fine \u2014 not great, but fine. They want the materials to look more polished, so they\u00a0open up\u00a0a design tool.\u00a0Maybe they\u00a0use AI to enhance the images.\u00a0Maybe they\u00a0build a listing presentation from scratch because they want it to feel personal. An hour turns into a day. The output looks like something was off. The branding is close to compliant, but not quite. The AI-enhanced photo has that uncanny valley quality that buyers notice even if they\u00a0can\u2019t\u00a0name it. The presentation goes out. The credibility gap opens.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">And somewhere in the middle of all of that \u2014 the agent missed their moment.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The irony is that agents\u00a0aren\u2019t\u00a0doing this to cut corners.\u00a0They\u2019re\u00a0doing it because they want\u00a0control. Tools like Canva are appealing \u2014 the\u00a0design\u00a0freedom is real, the interface is intuitive, and\u00a0it\u2019s\u00a0easy to feel productive in it. But design freedom without guardrails is exactly the problem brokerages are trying to solve. Agents\u00a0aren\u2019t\u00a0brand strategists.\u00a0They\u2019re\u00a0not photographers or graphic designers. When they go rogue on brand \u2014 even with good intentions \u2014\u00a0they\u2019re\u00a0not differentiating themselves.\u00a0They\u2019re\u00a0diluting the brand equity their brokerage has spent years\u00a0building, and\u00a0undermining their own credibility in the process.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Brokers know this. They just\u00a0haven\u2019t\u00a0always had a better answer to point agents toward.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s\u00a0where <a href=\"https:\/\/moxiworks.com\/solutions\/real-estate-cma\/\">Presentations in RISE<\/a> comes in.\u00a0MoxiWorks\u00a0has been the go-to for real estate CMAs for years \u2014 agents and brokerages have trusted it to organize listing information, surface comps, and produce presentations that hold up in the room with a seller. That foundation is now fully inside RISE, with the AI layer working behind the scenes the way it should: pulling the right data, structuring it intelligently, and keeping the output within brand guardrails \u2014 so agents aren\u2019t starting from a blank canvas and hoping for the best.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The workflow is faster than most agents expect. They start by choosing the template that fits the conversation \u2014 Seller CMA, Buyer CMA, Buyer Tour, Property Review \u2014 then enter the MLS number and let the subject property data populate automatically. RISE AI surfaces comp recommendations matched to the subject property\u2019s profile; agents can accept the AI-curated picks, filter by price range, bedroom count, square footage, or sale recency, or draw a custom boundary directly on the map to tighten the pool. Selected comps sit side by side against the subject property, individually adjustable by price and annotatable with notes for any listing that needs context. From there, the presentation builds itself: branded cover page, subject property details, comparable listings, price estimate, side-by-side comparisons, a net proceeds worksheet that can be filled out with the seller in real time, and an agent profile page \u2014 including verified reviews from\u00a0RateMyAgent, pulled in automatically. The whole thing can be delivered in Presentation Mode directly from RISE, without exporting a PDF or opening another application.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The result is a presentation\u00a0that\u2019s\u00a0ready fast, looks professional, holds up to scrutiny, and\u00a0actually reflects\u00a0the brokerage\u00a0brand\u00a0the way\u00a0it\u2019s\u00a0supposed to. No AI-gone-wrong listing photos. No off-brand typography decisions made at 10pm. No missed moments because building the perfect thing took all day and the window closed.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The agents who win listings\u00a0aren\u2019t\u00a0always the ones with the most creative materials.\u00a0They\u2019re\u00a0the ones who showed up first, looked credible, and knew their numbers.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Don\u2019t\u00a0let garbage materials made with AI make your agents miss their moment.\u00a0\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Brokerage leaders across North America are flagging the same pain point.\u00a0Here\u2019s what\u2019s behind it \u2014 and what actually fixes it.\u00a0 Talk to enough brokerage leaders and a clear pattern\u00a0emerges. Different markets,\u00a0different sizes, different tech stacks \u2014 but one pain point surfacing consistently right now: agents using AI to create their own marketing materials and\u00a0producing\u00a0work\u00a0that\u2019s\u00a0hurting them.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7060633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[11530,11513,18062,6947],"dealstore":[],"offerexpiration":[],"class_list":["post-7060632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-agents","tag-creating","tag-garbage","tag-materials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Your Agents Creating Garbage Materials Using AI?\u00a0\u00a0 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7060632\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Your Agents Creating Garbage Materials Using AI?\u00a0\u00a0 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Brokerage leaders across North America are flagging the same pain point.\u00a0Here\u2019s what\u2019s behind it \u2014 and what actually fixes it.\u00a0 Talk to enough brokerage leaders and a clear pattern\u00a0emerges. 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