{"id":7059628,"date":"2026-09-17T05:24:18","date_gmt":"2026-09-17T05:24:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/real-estate-agent-retention-what-top-producers-want\/"},"modified":"2026-09-17T05:24:18","modified_gmt":"2026-09-17T05:24:18","slug":"real-estate-agent-retention-what-top-producers-want","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7059628","title":{"rendered":"Real Estate Agent Retention: What Top Producers Want"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">You spent months recruiting them. You sold them on your brokerage\u2019s culture and your vision. Then they left. Let\u2019s not do that again.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s tempting to treat a huge investment in recruitment as the answer to <a href=\"https:\/\/moxiworks.com\/solutions\/for-brokers\/\">building a solid brokerage<\/a>, \u200bbut a <a href=\"https:\/\/www.wsj.com\/real-estate\/real-estate-agents-are-quitting-the-slow-housing-market-d95fc524\" target=\"_blank\" rel=\"noreferrer noopener\">Wall Street Journal analysis<\/a> found the number of full-time agents and brokers fell to 440,000 in 2023, down 72,000 in a single year.<\/p>\n<p class=\"wp-block-paragraph\">The real stars aren\u2019t necessarily your new hires. They\u2019re the agents who stay, bringing experience and trust.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">NAR\u2019s 2025 Member Profile found <a href=\"https:\/\/www.nar.realtor\/news\/real-estate-news\/sales-marketing\/income-steady-even-as-market-slows-2025-member-trends\" target=\"_blank\" rel=\"noreferrer noopener\">74% of REALTORS\u00ae were \u201cvery certain\u201d they\u2019d stay active in the business for at least two more years<\/a>, and <a href=\"https:\/\/www.nar.realtor\/newsroom\/experienced-realtors-anchor-the-industry-as-housing-affordability-remains-top-hurdle-new-nar-report\">the 2026 NAR Member Profile<\/a> shows repeat clients now account for 28% of the typical member\u2019s business \u2014 roughly half the pipeline for agents with more than 16 years\u2019 experience.<\/p>\n<p class=\"wp-block-paragraph\">Real estate agent retention in 2026 isn\u2019t won with a bigger commission split alone. It\u2019s won by giving agents a reason to believe their brokerage is actively helping them close more business, every day.<\/p>\n<p class=\"wp-block-paragraph\">Here\u2019s how brokerage leaders can do just that.<\/p>\n<h2 id=\"h-jump-to-what-you-need\" class=\"wp-block-heading\"><strong>Jump to What You Need:<\/strong><\/h2>\n<h2 id=\"h-key-factors-agents-consider-when-choosing-and-staying-with-a-brokerage\" class=\"wp-block-heading\"><strong>Key Factors Agents Consider When Choosing and Staying With a Brokerage<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">If you run a brokerage, you\u2019ve felt it. An agent gives notice. It stings, like getting the wind knocked out of you. You start asking whether it was something you did.<\/p>\n<p class=\"wp-block-paragraph\">Often, it was. Not because you\u2019re a bad leader, but because some common issues came into play.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/moxiworks.com\/blog\/why-agents-leave-high-performing-brokerages\/\">Read: Why Do Agents Leave High-Performing Brokerages (And What You Can Actually Do About It)?<\/a><\/p>\n<p class=\"wp-block-paragraph\">To understand how to retain your real estate agents, look beyond compensation alone and examine the everyday experience your brokerage provides.\u00a0<\/p>\n<h3 id=\"training\" class=\"wp-block-heading\"><strong>Training\u00a0<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Too many brokerages hand a new agent a few logins and tell them it\u2019s time to swim. Meanwhile, the brokerage down the street is getting louder about exactly what it offers, from its culture to its support package, and your agents notice.<\/p>\n<p class=\"wp-block-paragraph\">Across industries <a href=\"https:\/\/www.peoplemanagement.co.uk\/article\/1746974\/quarter-workers-not-trained\">up to 25% of workers receive no training beyond initial onboarding<\/a>, according to research by People Management. Real estate is not immune. Don\u2019t let your brokerage be the reason that statistic holds for your agents.<\/p>\n<h3 id=\"technology\" class=\"wp-block-heading\"><strong>Technology<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">According to the<a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2024-technology-survey-report-08-08-2024.pdf\"> NAR Technology Survey Report<\/a> over 80% of agents believe having leading-edge technology is a top priority when selecting a brokerage, yet only 46% of agents said their broker provided them with a CRM (customer relationship management software that logs every client conversation, follow-up, and deadline in one place).<\/p>\n<p class=\"wp-block-paragraph\">A CRM is a good example. Agents are busy, so even a great CRM only works if an agent has time to log into it, comb through contacts, and remember who to follow up with and when.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">That gap between \u201cwe have a CRM\u201d and \u201cagents are actually using it to work their book\u201d is where top producers quietly start looking elsewhere, often toward a brokerage that hands them a system that works for them instead of one more thing to work.<\/p>\n<p class=\"wp-block-paragraph\">That gap is your opening. Agents depend on technology that actually delivers results \u2014 not just software that sits idle in the tech stack.<\/p>\n<h3 id=\"marketing\" class=\"wp-block-heading\"><strong>Marketing<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Agents are increasingly looking for brokerages that offer robust marketing and follow-up support. A smart, <a href=\"https:\/\/moxiworks.com\/\">AI-native real estate marketing system<\/a> can make your agents look categorically more capable than a competitor.<\/p>\n<p class=\"wp-block-paragraph\">According to the<a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2024-technology-survey-report-08-08-2024.pdf\"> NAR Technology Survey Report<\/a>, 47% of respondents spend less than $250 a month on lead generation, while 20% spend less than $50.<\/p>\n<p class=\"wp-block-paragraph\">Agents notice when a brokerage closes that gap for them: automated marketing, lead nurturing, and communication that doesn\u2019t rely on the agent remembering every follow-up themselves.<\/p>\n<h3 id=\"compensation\" class=\"wp-block-heading\"><strong>Compensation\u00a0<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">While technology and ongoing support matter, compensation remains a key factor. Agents prefer brokerages that offer competitive splits, bonuses, and incentives aligned with performance.<\/p>\n<p class=\"wp-block-paragraph\">Structured incentive programs that reward top performers can boost morale and retention.<\/p>\n<p class=\"wp-block-paragraph\">When it comes to monthly fees, an agent just starting their business will be reluctant to sign with a brokerage that charges a large monthly fee.<\/p>\n<h3 id=\"brokerage-culture-and-leadership\" class=\"wp-block-heading\"><strong>Brokerage Culture and Leadership<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Systems and support matter, but relationships are what actually keep people around. In a<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-agent-loyalty-survey-2025\/\"> 2025 survey of 600 agents<\/a>, just 13% named pay as their main reason for staying put, while 43% pointed to culture, leadership, and personal relationships instead.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Vision counts too, not as a slogan, but as something agents can point to. Among agents who said their brokerage had a clear vision for the future, 87% reported being happy where they are, versus less than half of those who didn\u2019t see one<\/p>\n<div class=\"mw-reasons-wrap\">\n<table class=\"mw-reasons-table\">\n<thead>\n<tr>\n<th>Reason<\/th>\n<th>Details<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. Technology &amp; Tools<\/td>\n<td>Over 80% of agents believe having cutting-edge technology is a top priority when selecting a brokerage.<br \/>\n <span class=\"mw-reasons-source\">Source: NAR 2024 Technology Survey Report<\/span>\n <\/td>\n<\/tr>\n<tr>\n<td>2. Training &amp; Mentorship<\/td>\n<td>Agents are looking for brokerages that offer regular training programs and mentorship throughout their career.<\/td>\n<\/tr>\n<tr>\n<td>3. RISE: AI-Powered Follow-Up<\/td>\n<td>RISE gives every agent a <span class=\"mw-reasons-highlight\">native-AI relationship engine<\/span> that surfaces follow-up opportunities and drafts outreach for approval \u2014 without adding another tool to the stack.<\/td>\n<\/tr>\n<tr>\n<td>4. Compensation, Incentives &amp; Fees<\/td>\n<td>Agents prefer brokerages that offer competitive splits and fees, bonuses, and incentives.<\/td>\n<\/tr>\n<tr>\n<td>5. Brokerage Culture &amp; Leadership<\/td>\n<td>Strong leadership and a positive workplace culture are crucial for agent satisfaction, in person or virtually.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"how-rise-gives-brokers-a-retention-edge\" class=\"wp-block-heading\"><strong>How RISE Gives Brokers a Retention Edge<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/moxiworks.com\/rise\/\">RISE<\/a> by MoxiWorks is a native-AI relationship engine that works quietly in the background of an agent\u2019s day. Instead of asking agents to remember to log in, comb through contacts, and figure out who to follow up with, RISE surfaces who in their database is showing buying or selling signals, so follow-up happens because the system flagged it, not because the agent happened to remember.<\/p>\n<p class=\"wp-block-paragraph\">For brokers focused on real estate agent retention, here are the key wins.\u00a0<\/p>\n<ol class=\"wp-block-list\">\n<li>It gives every agent a relationship engine, not just a database. RISE continuously monitors an agent\u2019s contacts for behavioral signals, such as high-intent activity or a jump in market movement in a contact\u2019s area so the contacts worth calling today are at the top of the list.<\/li>\n<li>It automates busywork. From surfacing the right contact to drafting outreach and even sending a CMA directly, agents spend more time on the conversations that actually move deals forward.<\/li>\n<li>It\u2019s a differentiator your brokerage can use. \u201cWe give every agent AI-powered relationship intelligence\u201d is a much stronger pitch to a prospective hire.<\/li>\n<li>It\u2019s integrated. RISE gives agents a relationship engine, follow-up signals and outreach automation in one native system that\u2019s easy to manage.\u00a0<\/li>\n<\/ol>\n<p class=\"wp-block-paragraph\">RISE is actively helping agents work smarter and close more.\u200b What could be more appealing than that?<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>You spent months recruiting them. You sold them on your brokerage\u2019s culture and your vision. Then they left. Let\u2019s not do that again. It\u2019s tempting to treat a huge investment in recruitment as the answer to building a solid brokerage, \u200bbut a Wall Street Journal analysis found the number of full-time agents and brokers fell [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7059629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96742],"tags":[3038,4856,16094,482,14962,213],"dealstore":[],"offerexpiration":[],"class_list":["post-7059628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agent","tag-estate","tag-producers","tag-real","tag-retention","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Agent Retention: What Top Producers Want - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7059628\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Agent Retention: What Top Producers Want - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"You spent months recruiting them. You sold them on your brokerage\u2019s culture and your vision. Then they left. Let\u2019s not do that again. 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