Super Lyte launched this spring, focused on northeastern markets that have been strong for Stateside\u2019s flagship Surfside RTD label, and is expected to top a million cases in its debut. It has already surpassed 400,000 cases and $25 million in NielsenIQ channels through August 22.<\/p>\nThe non-carbonated, 4.5% abv Super Lyte lineup includes Fruit Punch, Orange, Lemon Lime, and Blue Chill flavors. Each can is at 90 calories, with zero grams of sugar. \u201cWe started carrying Super Lyte ($23 a variety 8-pack of 12-ounce cans) in April. It was the first one we got,\u201d says Caitlin Duma, marketing manager at Exit 9 Wine & Liquor Warehouse in Clifton Park, New York. \u201cThe branding is beautiful. We quickly sold out of our first order. We got another order, and then it was on back order with our distributor for four weeks.\u201d<\/p>\n
Exit 9 then experienced a barrage of customers calling to see if the store had Super Lyte in stock. \u201cWe got it back right before Memorial Day,\u201d Duma says. \u201cIt was outselling Tito\u2019s ($21 a 750-ml.) Fourth of July week. It\u2019s incredible.\u201d<\/p>\n
It\u2019s particularly popular with Gen Z and Millennial consumers. \u201cDefinitely the 25-35 age group is drinking Super Lyte, but anyone who drinks canned cocktails is drinking this,\u201d Duma says. \u201cI\u2019ve seen older people drink this, but it\u2019s a lot of the under 35s.\u201d<\/p>\n
Exit 9 also sells Vodkade ($22 an 8-pack of 12-ounce cans) and Spiked Ade ($21.82 an eight-pack of 12-ounce cans), but Super Lyte is the store\u2019s top-selling vodka-based sports drink. Duma sends push emails to let customers know when Super Lyte is in stock. \u201cWe\u2019re watching it in real time. It feels unreal,\u201d she says. \u201cIt\u2019s very exciting to see in an industry where people are drinking less. Consumers are really latching on to something.\u201d<\/p>\n
Summerland Wine & Spirits in Summerland Key, Florida began carrying Super Lyte Blue Chill ($5 a 19-ounce can) toward the end of May. \u201cWe started bringing a few cases in, beginning on May 27, but demand really exploded over the Fourth of July weekend,\u201d says Ian Aker, owner, whose family also owns Florida Cork and Bottle store in Indian Harbour Beach. \u201cWe had a lot of younger tourists asking for the product, particularly the variety 8-pack, so we started bringing it in ($20 an 8-pack of 12-ounce cans). \u201cThe vast majority of it is sold to people under 30.\u201d<\/p>\n
By the end of July, the Super Lyte variety 8-pack became the No.1 seller in Summerland Wine & Spirits, both in unit quantity and dollars, according to Aker. \u201cIt displaced Tito\u2019s handles ($37 a 1.75-liter) for the first time in our business\u2019s history,\u201d he says. \u201cThe sales would have continued strong, but we sold out of it the last week of July, and the distributor didn\u2019t have any more until Friday, August 14, when we got another pallet.\u201d<\/p>\n
Archer Liquors in Chicago, Illinois, has experienced strong sales of Super Lyte ($20 an 8-pack of 12-ounce cans) since beginning to carry it at the end of April. \u201cSales have gone crazy,\u201d says store co-owner Dean Tomaras. \u201cWe sold 17 units in the first month. Then it doubled, and now we are selling 90 units a month.\u201d<\/p>\n
Tomaras says the brand\u2019s popularity is primarily among legal-age consumers in their 20s with its low calories and zero carbs contributing to sales. \u201cThe fact it tastes like Gatorade and has electrolytes would probably, in my opinion, be a bigger factor,\u201d he says.<\/p>\n
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Retailers Say New Sports Drink-Inspired RTDs In High Demand September 4, 2026 Led by Stateside Brands\u2019 new launch Super Lyte, sports drink-inspired RTDs are off to a fast start, and suppliers, distributors, and retailers are scrambling to keep up with rising demand. Super Lyte launched this spring, focused on northeastern markets that have been strong […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-7057756","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\n
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