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Athletic Brewing Company will begin selling non-alcoholic beer at Oracle Park on March 25th under a multi-year partnership with the San Francisco Giants announced March 16th.<\/p>\n
Fans attending Giants games and events will now have access to non-alcoholic beer throughout the ballpark, marking a continued expansion of NA options at major sports venues.<\/p>\n
19.2 oz cans of Run Wild IPA and Upside Dawn Golden will be available at multiple concession stands throughout Oracle Park.<\/p>\n
This means fans won\u2019t need to search for a single specialty location. NA beer will be stocked alongside other standard beverage options, making it part of the normal game-day experience.<\/p>\n
The partnership also includes in-stadium signage, LED displays, and broadcast features that highlight where these options are available.<\/p>\n
The launch focuses on two of Athletic\u2019s most recognized beers.<\/p>\n
Run Wild IPA is a hop-forward option with a more traditional IPA profile, while Upside Dawn Golden offers a lighter, easy-drinking alternative.<\/p>\n
Both are packaged in 19.2 oz cans, the same format commonly used for beer sales at MLB stadiums, so the experience matches what fans expect when purchasing a drink during a game.<\/p>\n
Adding non-alcoholic beer across the stadium reflects a broader shift in what fans expect from concession menus.<\/p>\n
Instead of being limited to soda or water, fans who don\u2019t want alcohol now have a comparable option that fits into the same settings, whether that\u2019s watching innings from their seat or walking the concourse.<\/p>\n
Availability across multiple stands also reduces friction, making it easier to choose NA without going out of the way.<\/p>\n
This partnership is part of a larger rollout of Athletic Brewing in stadiums and arenas across the country.<\/p>\n