{"id":70559,"date":"2025-02-06T01:23:04","date_gmt":"2025-02-06T01:23:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/2024-national-restaurant-association-show\/"},"modified":"2025-02-06T01:23:04","modified_gmt":"2025-02-06T01:23:04","slug":"2024-national-restaurant-association-show","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=70559","title":{"rendered":"2024 National Restaurant Association Show &#8211;"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"wpb_wrapper\">\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">The annual <a href=\"https:\/\/www.nationalrestaurantshow.com\/\" target=\"_blank\" rel=\"noopener\">National Restaurant Association Show<\/a> coalesces industry leaders and innovators to discuss the latest trends and challenges in the restaurant business. Our team <a href=\"https:\/\/theloomisagency.com\/blog\/takeaways-2023-national-restaurant-association-show\/\" target=\"_blank\" rel=\"noopener\">always finds value<\/a> in the four-day marathon of industry education \u2013 and this year was no different. <\/span><\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><strong>Key Takeaway: Back to Basics<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">This year\u2019s agenda featured a variety of topics, but \u201cback to basics\u201d was the rally cry of the event. While AI, futurist projections, and Gen Z certainly assumed a role in the 2024 Show, the central theme of the discussion was a need for foundational refinement. <\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">As stated by keynote speaker <a href=\"https:\/\/joseandres.com\/\" target=\"_blank\" rel=\"noopener\">Jos\u00e9 Andr\u00e9s<\/a>, \u201cSometimes being fresh is remembering where you came from \u2013 and focusing on your foundation.\u201d<\/span><\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><strong>Back to the \u201cWhy\u201d<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">Consumer behavior is shifting \u2013 and the daypart is disappearing. Traditional mealtimes are becoming less defined as people seek convenience and personalized experiences. Restaurants need to adapt by 1) understanding the different occasions for which customers visit and 2) tailoring their offerings accordingly. So, rather than focusing solely on the products you want customers to buy, restaurants should understand and emphasize the customer\u2019s \u201cwhy\u201d and create experience-based stories around intent. <\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">A great example of experience creation done well is the \u201c<a href=\"https:\/\/www.cnn.com\/2023\/07\/20\/business\/popeyes-girl-dinner\/index.html\" target=\"_blank\" rel=\"noopener\">girl dinner<\/a>.\u201d Brands can identify consumer motivations and possible brand connections through social listening, then dig deeper with research to unlock meaningful insights and opportunities.<\/span><\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><strong>Back to Your People<\/strong><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #4a4a4a;\"><span class=\"s1\" style=\"color: #4a4a4a;\">Labor is undeniably a hot topic, with many restaurants facing understaffing and high turnover rates. The challenge and opportunity for restaurant owners is to focus first on investing in employees and helping to connect them to the brand\u2019s purpose and leadership. Everything else will follow. <\/span><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The annual National Restaurant Association Show coalesces industry leaders and innovators to discuss the latest trends and challenges in the restaurant business. Our team always finds value in the four-day marathon of industry education \u2013 and this year was no different. Key Takeaway: Back to Basics This year\u2019s agenda featured a variety of topics, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18039,8397,18040,11165,16646,21400,3733,18045,37050,37051,37052,26069,37053,37054,8402,5306,37055,11431,2443,1536,37056,18048,18049,37057],"dealstore":[],"offerexpiration":[],"class_list":["post-70559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-agency","tag-advertising","tag-advertising-agency","tag-ai","tag-association","tag-coca-cola","tag-culture","tag-dallas-advertising-agency","tag-gen-z","tag-girl-dinner","tag-jose-andres","tag-kfc","tag-liz-moskow","tag-lto","tag-marketing","tag-national","tag-national-restaurant-association","tag-restaurant","tag-show","tag-starbucks","tag-technomic","tag-top-10-dallas-ad-agency","tag-top-dfw-advertising-agency","tag-william-gibson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 National Restaurant Association Show - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=70559\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 National Restaurant Association Show - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The annual National Restaurant Association Show coalesces industry leaders and innovators to discuss the latest trends and challenges in the restaurant business. 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