{"id":7055779,"date":"2026-09-03T11:02:40","date_gmt":"2026-09-03T11:02:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/back-to-school-trends-point-to-what-marketers-can-really-expect-for-the-holidays\/"},"modified":"2026-09-03T11:02:40","modified_gmt":"2026-09-03T11:02:40","slug":"back-to-school-trends-point-to-what-marketers-can-really-expect-for-the-holidays","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7055779","title":{"rendered":"Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays"},"content":{"rendered":"


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Summer vacations are still winding down, but retail marketers<\/a> are already in the thick of holiday shopping.<\/p>\n<\/div>\n

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Back-to-shopping is significantly smaller than holiday spending, but marketers closely watch consumer spending in the early fall to predict what holiday spending will look like. <\/p>\n

U.S. consumers spent an estimated $85.4 billion on back-to-school shopping this year, with $32.4 billion happening through ecommerce, according to Emarketer. To compare, U.S. holiday spend is expected to top $1.4 trillion this year, up from $1.3 trillion in 2025. Ecommerce will contribute to $304 billion in holiday spend, up from $284 billion last year.<\/p>\n

However, this year\u2019s holiday sales aren\u2019t expected to grow at the same clip as this year\u2019s total retail sales: Total retail sales are expected to grow 4.3%<\/p>\n

<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Summer vacations are still winding down, but retail marketers are already in the thick of holiday shopping. Back-to-shopping is significantly smaller than holiday spending, but marketers closely watch consumer spending in the early fall to predict what holiday spending will look like. U.S. consumers spent an estimated $85.4 billion on back-to-school shopping this year, with […]<\/p>\n","protected":false},"author":1,"featured_media":7055780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11377,11129,3922,13352,7669,565,67164,67694,11604],"dealstore":[],"offerexpiration":[],"class_list":["post-7055779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-backtoschool","tag-expect","tag-holidays","tag-marketers","tag-point","tag-premium","tag-retail-media-networks","tag-retail-news","tag-trends"],"yoast_head":"\nBack-to-School Trends Point to What Marketers Can Really Expect for the Holidays - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7055779\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=7055779&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Summer vacations are still winding down, but retail marketers are already in the thick of holiday shopping. 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