Some inventory is only sold as a group. Now the packages you build for it don’t have to be recreated every time.<\/em><\/p>\n
Not all OOH inventory is sold unit by unit. Wrapped vehicle fleets, subway station takeovers, street furniture networks \u2014 these formats only make sense as a group, and that grouping is part of what makes them valuable. A single wrapped car isn’t a campaign. Twelve of them across a city’s transit corridors is.<\/p>\n
The problem wasn’t the packaging concept. The problem was what happened every time a new RFP came in.<\/p>\n
Each proposal required rebuilding the package from scratch: re-entering the media formats, re-specifying the unit counts, re-uploading photos and spec sheets, re-entering pricing. For inventory that a media owner sells consistently across dozens of campaigns, this was repetitive work with no upside \u2014 and it introduced the possibility of inconsistency with every new entry.<\/p>\n
Inventory Package Templates eliminate that entirely.<\/p>\n
Build once, reuse everywhere<\/strong><\/p>\n
Templates let media owners define a package \u2014 its media formats, unit counts, pricing, rationale, photos, and spec sheets \u2014 and save it as a reusable starting point. When a new RFP arrives, adding that package is a single action: select the template, customize what’s specific to this advertiser, and move on.<\/p>\n
The repeatable work gets done once. Every RFP after that benefits from it.<\/em><\/p>\n
For media owners who pitch the same grouped inventory across a high volume of proposals \u2014 gas station screen networks, transit station packages, multi-format street furniture buys \u2014 this changes the economics of responding to RFPs entirely. Less time rebuilding. More time on the parts of a proposal that actually require judgment.<\/p>\n
Fixed or flexible \u2014 two template types for different inventory structures<\/strong><\/p>\n
Not every packaged inventory product works the same way. Some are tied to specific physical units: a defined set of screens in a defined set of locations. Others are format-based: a given number of units across a given subtype, wherever they happen to run in a market.<\/p>\n
Fixed templates<\/strong> let media owners lock in specific units \u2014 useful for named locations or curated networks where the exact placements are part of the sell.<\/p>\n
Flexible templates<\/strong> define the package by media format and unit count rather than specific inventory \u2014 useful for format-based products where the unit mix can shift between campaigns. Multiple media formats are supported per template, reflecting how most packaged inventory actually works in practice.<\/p>\n
Both types sit in the same template library, accessible from any RFP. The distinction is about how the inventory is structured, not how the workflow works.<\/p>\n<\/figure>\n
Default settings, customizable per advertiser<\/strong><\/p>\n
Templates ship with defaults that reflect how the package is typically sold: standard pricing, a default rationale, pre-uploaded photos and spec sheets. For a standard proposal, those defaults are often sufficient.<\/p>\n
When they’re not \u2014 when an advertiser warrants a tailored rationale, adjusted pricing, or campaign-specific creative assets \u2014 every field can be customized at the point of adding the template to an RFP. The template establishes the starting point. The proposal reflects the specific opportunity.<\/p>\n
Templates handle the boilerplate. Media owners stay focused on what’s different about each deal, not what’s the same.<\/em>\u00a0<\/p>\n
The volume of RFPs a media owner can respond to is a function of how long each one takes. When a significant portion of that time goes to rebuilding packages that haven’t materially changed since the last proposal, the constraint isn’t effort \u2014 it’s process.<\/p>\n
Inventory Package Templates remove that constraint. Grouped inventory gets defined once, saved as a template, and added to any RFP in a few clicks \u2014 with pricing, photos, spec sheets, and rationale<\/strong> ready to go and adjustable on the way in.<\/p>\n
More proposals, less overhead, no loss of quality. That’s the math.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"
Some inventory is only sold as a group. Now the packages you build for it don’t have to be recreated every time. Not all OOH inventory is sold unit by unit. Wrapped vehicle fleets, subway station takeovers, street furniture networks \u2014 these formats only make sense as a group, and that grouping is part of […]<\/p>\n","protected":false},"author":1,"featured_media":7055562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18961,2208,11455],"dealstore":[],"offerexpiration":[],"class_list":["post-7055561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-inventory","tag-package","tag-templates"],"yoast_head":"\n
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<\/figure>\n