{"id":7055125,"date":"2026-09-02T22:05:11","date_gmt":"2026-09-02T22:05:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/accounting\/pillar-1-marketing-attracting-the-right-construction-jobs\/"},"modified":"2026-09-02T22:05:11","modified_gmt":"2026-09-02T22:05:11","slug":"pillar-1-marketing-attracting-the-right-construction-jobs","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7055125","title":{"rendered":"Pillar 1: Marketing &#8211; Attracting The Right Construction Jobs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<div>\n<p style=\"font-weight: bold;\"><span style=\"color: #0600ff;\">A Guide for Small Construction Business Owners (from Your Bookkeeper&#8217;s Point of View)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses\u2014everything from job costs to cash flow to profit margins. However, here&#8217;s the truth most contractors don&#8217;t hear enough: <\/span><strong><span data-preserver-spaces=\"true\">Your profitability starts before the job even begins.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Yes, it starts with the jobs you say <\/span><em><span data-preserver-spaces=\"true\">yes<\/span><\/em><span data-preserver-spaces=\"true\"> to\u2014and more importantly, the ones you should start saying <\/span><em><span data-preserver-spaces=\"true\">no<\/span><\/em><span data-preserver-spaces=\"true\"> to. In this post, we&#8217;ll\u00a0break down what it means to attract the <\/span><strong><span data-preserver-spaces=\"true\">right<\/span><\/strong><span data-preserver-spaces=\"true\"> jobs, how doing so can transform your business, and what practical steps you can take today to stop chasing work that doesn&#8217;t serve you.<\/span><\/p>\n<p style=\"font-weight: bold;\"><span style=\"color: #0600ff;\">First, Why Most Contractors Struggle to Attract the Right Clients<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Small contractors often accept every job that comes their way, especially when they&#8217;re just starting or concerned about cash flow. But this creates several problems:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Low-paying work that barely covers your costs<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Clients who delay payment or constantly push scope boundaries<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Traveling too far for small, unprofitable jobs<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">A lack of consistency in your portfolio and referrals<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\"\/><br \/><iframe loading=\"lazy\" style=\"border: none; margin: 0px auto; display: block;\" title=\"Libsyn Player\" xml=\"lang\" src=\"https:\/\/html5-player.libsyn.com\/embed\/episode\/id\/37443595\/height\/45\/theme\/standard\/thumbnail\/no\/direction\/backward\/\" width=\"560\" height=\"45\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\"\/><span style=\"background-color: transparent;\">\u00a0<\/span><!--more--><\/p>\n<\/div>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=600&amp;height=300&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg\" width=\"600\" height=\"300\" loading=\"lazy\" alt=\"Pillar 1: Marketing - Attracting The Right Construction Jobs\" style=\"width: 600px; margin: 0px auto; display: block; height: auto; max-width: 100%;\" srcset=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=300&amp;height=150&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg 300w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=600&amp;height=300&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg 600w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=900&amp;height=450&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg 900w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=1200&amp;height=600&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg 1200w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=1500&amp;height=750&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg 1500w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg?width=1800&amp;height=900&amp;name=New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg 1800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span data-preserver-spaces=\"true\">If this sounds familiar, you&#8217;re not alone. But this cycle drains your energy and your bank account. And it makes your bookkeeping a mess\u2014because when job costs are unclear or inconsistent, it&#8217;s hard to see which jobs made money and which didn&#8217;t.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>The Right Job: What Does That Actually Mean?<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The &#8220;right&#8221; job looks a little different for every contractor, but here&#8217;s a basic framework:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">You&#8217;re qualified and equipped to do it well<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">You can complete it profitably (based on your costs and ideal margin)<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">It fits within your service area<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">It aligns with the type of work you want to be known for<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">The client respects your time and process<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">When all five of these boxes are checked, it becomes easier to plan, price, and deliver the work, <\/span><em><span data-preserver-spaces=\"true\">and<\/span><\/em><span data-preserver-spaces=\"true\"> you&#8217;ll often get paid faster and with fewer headaches.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>Why Your Bookkeeper Cares About the Jobs You Choose<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From our side of the books, here&#8217;s what we see when you start attracting better jobs:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Cleaner job costing data<\/span><\/strong><span data-preserver-spaces=\"true\">, because each project has a clear scope and budget<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Healthier margins, <\/span><\/strong><span data-preserver-spaces=\"true\">because the client isn&#8217;t nickel-and-diming you<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Improved cash flow, <\/span><\/strong><span data-preserver-spaces=\"true\">because payments come in on time<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">More predictable expenses, <\/span><\/strong><span data-preserver-spaces=\"true\">so budgeting and forecasting become easier<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">That provides a solid financial foundation to build upon. So, how do we make that shift?<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\" style=\"color: #0600ff;\">6 Ways to Start Attracting Better Jobs<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\" style=\"color: #0600ff;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>1. Define Your Niche Clearly<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Clients won&#8217;t know what to hire you for unless you tell them\u2014clearly and often. Specializing doesn&#8217;t limit your options; it sharpens your value.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Do you focus on bathrooms, decks, additions, or full remodels?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Do you serve residential, commercial, or both types of clients?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Are your ideal jobs $5,000 or $50,000?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Once you define your sweet spot, you can market smarter and spend less time chasing the wrong leads.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>2. Price Your Work with Confidence (Not Emotion)<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One of the biggest mistakes we see is pricing based on &#8220;what you think the client can afford&#8221; instead of what the job costs you. That&#8217;s how good contractors end up underpaid and overworked.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With proper job costing and an understanding of your overhead, you can create bids that are both competitive <\/span><em><span data-preserver-spaces=\"true\">and<\/span><\/em><span data-preserver-spaces=\"true\"> profitable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And here&#8217;s the kicker: high-quality clients don&#8217;t just want the cheapest quote\u2014they want <\/span><strong><span data-preserver-spaces=\"true\">clarity and professionalism.<\/span><\/strong><span data-preserver-spaces=\"true\"> Pricing with confidence attracts better clients.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>3. Professional Estimates and Invoicing = Trust<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Want to stand out from the competition without spending a dime on ads?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Use detailed, easy-to-read estimates with clear line items<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Include terms, timelines, and payment schedules<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Send professional invoices on time, every time<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">This builds trust right away\u2014and clients are more likely to choose you over &#8220;Chuck in a truck,&#8221; who scribbles an estimate on a notepad.<\/span><\/p>\n<p><span style=\"color: #0600ff;\">4. <strong>Use Photos, Reviews, and Referrals to Tell Your Story<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">People hire those they trust. And in construction, trust is often built through:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Before-and-after photos<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Client testimonials<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Word-of-mouth referrals<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re not already collecting these, make it part of your post-job checklist. Ask happy clients for a quick review or permission to take a photo of them. Share success stories on social media and your website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your work speaks for itself\u2014but only if people can see it.<\/span><\/p>\n<p><span style=\"color: #0600ff;\">5. <strong>Simplify Your Online Presence<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t need a fancy website to get found\u2014you need:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">A Google Business Profile (with updated contact info and service area)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A few recent photos and reviews<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A clear description of your services<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">This makes it easy for local clients to find and trust you. We&#8217;ve seen contractors double their inquiries just from a well-maintained Google listing.<\/span><\/p>\n<p><span style=\"color: #0600ff;\">6. <strong>Pre-Qualify Your Leads<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your time is valuable. Before driving out for a quote, ask a few key questions:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What&#8217;s the project timeline?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What&#8217;s your rough budget?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Have you worked with contractors before?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is the property ready for work to begin?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">These questions help you avoid tire-kickers and focus on serious leads.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\" style=\"color: #0600ff;\">How Bookkeeping Supports Better Marketing Decisions<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Once you&#8217;ve improved your lead quality and project fit, your bookkeeping data becomes a valuable asset.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;ll start to see:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Which types of projects are your most profitable<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which areas or clients tend to pay faster<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What marketing sources bring the best leads<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">This allows you to <\/span><strong><span data-preserver-spaces=\"true\">double down<\/span><\/strong><span data-preserver-spaces=\"true\"> on what works\u2014and stop wasting time and money on what doesn&#8217;t.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>The Payoff: Less Stress, Better Clients, Stronger Business<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you start attracting the right jobs:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You waste less time quoting projects that go nowhere<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You gain consistency in your income and schedule<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your financial reports become easier to understand and use<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You build a brand that clients want to refer and return to<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">It&#8217;s not about doing more\u2014it&#8217;s about doing <\/span><em><span data-preserver-spaces=\"true\">smarter<\/span><\/em><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>Need Help Getting Clear on Your Numbers?<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re unsure what your ideal job actually costs\u2014or how to price it for profit\u2014we can help.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As construction bookkeeping specialists, we don&#8217;t just categorize expenses; we also ensure that they are accurately recorded and accounted for. We help you understand:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Job costing<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Profit margins<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Overhead<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cash flow<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">So you can build with confidence and say yes only to the jobs that grow your business, not drain it.<\/span><span data-preserver-spaces=\"true\"\/><\/p>\n<p><span data-preserver-spaces=\"true\">Do you need help setting up your job costing system or reviewing your project margins? Book a free consultation, and let&#8217;s ensure your books are aligned with the type of work you <\/span><em><span data-preserver-spaces=\"true\">want<\/span><\/em><span data-preserver-spaces=\"true\"> to do.<\/span><\/p>\n<hr\/>\n<p style=\"text-align: left;\"><span><strong>About The Author:<\/strong><\/span><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=95&amp;name=Norhalma_Verzosa.jpg\" alt=\"Norhalma_Verzosa\" style=\"width: 95px; float: left; margin: 0px 10px 10px 0px;\" width=\"95\" srcset=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=48&amp;name=Norhalma_Verzosa.jpg 48w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=95&amp;name=Norhalma_Verzosa.jpg 95w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=143&amp;name=Norhalma_Verzosa.jpg 143w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=190&amp;name=Norhalma_Verzosa.jpg 190w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=238&amp;name=Norhalma_Verzosa.jpg 238w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Guest_Bloggers\/Norhalma_Verzosa.jpg?width=285&amp;name=Norhalma_Verzosa.jpg 285w\" sizes=\"(max-width: 95px) 100vw, 95px\"\/><span>Norhalma Verzosa<\/span> i<\/strong><span style=\"font-weight: normal;\">s a Certified Construction Marketing Professional and serves as the Web Administrator of Fast Easy Accounting,<span style=\"background-color: transparent;\"> located in Lynnwood, WA. She holds a Bachelor&#8217;s Degree in Psychology and is a Certified Internet Web Professional, with certifications in Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy. She manages the entire web presence of <a title=\"Fast Easy Accounting\" href=\"https:\/\/www.fasteasyaccounting.com\/\" target=\"_blank\" rel=\"noopener\">Fast Easy Accounting<\/a>\u00a0<\/span><span style=\"background-color: transparent;\">using\u00a0<\/span><span style=\"background-color: transparent;\">a variety of SaaS tools, including HubSpot, Teachable, Shopify, and WordPress.<\/span><\/span><strong><br \/><\/strong><\/p>\n<hr\/>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 36px;\">Access\u00a0Code:\u00a0FEAHEROS<\/span><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=uk.co.myfirmsapp.one.accountants&amp;hl=en\">Click here to download the App on Android:<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/itunes.apple.com\/us\/app\/myaccountants\/id1317268476?mt=8&amp;ign-mpt=uo%3D4\">Click here to download the App on iOS:<\/a><\/p>\n<p><span>Simply scan the QR code or search for \u2018MyAccountants\u2019 in the App Store<\/span> and enter the <span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\">Access code:\u00a0FEAHEROS<\/span><\/span> to utilize the powerful App features and capabilities and benefit from having our Construction Accounting App at your fingertips, 24\/7.&#8221;<\/p>\n<p><span>PS: Even if you are not a Construction Contractor, you will find plenty of benefits in the app, so we invite you to download it, too! It&#8217;s Free,<\/span>\u00a0so why not?<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v3.0\";\n  fjs.parentNode.insertBefore(js, fjs);\n }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Guide for Small Construction Business Owners (from Your Bookkeeper&#8217;s Point of View) As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses\u2014everything from job costs to cash flow to profit margins. However, here&#8217;s the truth most contractors don&#8217;t hear enough: Your profitability starts before the job [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7055126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[11234,2540,11011,8402,81768],"dealstore":[],"offerexpiration":[],"class_list":["post-7055125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-attracting","tag-construction","tag-jobs","tag-marketing","tag-pillar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pillar 1: Marketing - Attracting The Right Construction Jobs - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7055125\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pillar 1: Marketing - Attracting The Right Construction Jobs - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A Guide for Small Construction Business Owners (from Your Bookkeeper&#8217;s Point of View) As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses\u2014everything from job costs to cash flow to profit margins. 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