{"id":7054472,"date":"2026-09-02T02:46:32","date_gmt":"2026-09-02T02:46:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/why-most-people-get-goal-setting-utterly-wrong-and-never-know\/"},"modified":"2026-09-02T02:46:32","modified_gmt":"2026-09-02T02:46:32","slug":"why-most-people-get-goal-setting-utterly-wrong-and-never-know","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7054472","title":{"rendered":"Why Most People Get Goal Setting Utterly Wrong (and never know)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A client asked me a question the other day.<\/p>\n<p>It\u2019s one which I\u2019ve been asked scores of times over the years, albeit it usually by people interviewing me.<\/p>\n<p><em>\u2018What is the difference between values and goals?\u2019<\/em><\/p>\n<p>I usually go into a rather long-winded answer about values being internal and what defines us as human beings.<\/p>\n<p>We cannot exist without values, even if we sometimes look at people in power (you know, leading the free world kind of power) and think they\u2019re giving it their best shot.<\/p>\n<p>Values underpin everything in our lives.<\/p>\n<p>They dictate who we like, and who we don\u2019t like.<\/p>\n<p>What work will seem meaningful to us, and what won\u2019t.<\/p>\n<p>And this side of whether you prefer a glass of cabernet sauvignon over a can of coke, most other things.<\/p>\n<p>I\u2019m not saying goals aren\u2019t important, but they pale into comparison.<\/p>\n<p>Living by your values will go a long way to helping you to feel content and happy.<\/p>\n<p>However, there are millions of people who set and then accomplish goals, who are still discontent and unhappy.<\/p>\n<p>But strangely (at least to me), there are probably 100 times more books and articles written around setting goals than there are understanding our values.<\/p>\n<p>It seems that the entire self development industry is built on the rather shaky bedrock of <a href=\"https:\/\/adaringadventure.com\/the-ultimate-goal-setting-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">setting goals<\/a> and then going balls out to achieve them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22261\" src=\"https:\/\/adaringadventure.com\/wp-content\/uploads\/2019\/10\/estee-janssens-zEqkUMiMxMI-unsplash.jpg\" alt=\"setting goals\" width=\"1500\" height=\"1003\" srcset=\"https:\/\/adaringadventure.com\/wp-content\/uploads\/2019\/10\/estee-janssens-zEqkUMiMxMI-unsplash.jpg 1500w, https:\/\/adaringadventure.com\/wp-content\/uploads\/2019\/10\/estee-janssens-zEqkUMiMxMI-unsplash-300x201.jpg 300w, https:\/\/adaringadventure.com\/wp-content\/uploads\/2019\/10\/estee-janssens-zEqkUMiMxMI-unsplash-768x514.jpg 768w, https:\/\/adaringadventure.com\/wp-content\/uploads\/2019\/10\/estee-janssens-zEqkUMiMxMI-unsplash-1024x685.jpg 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"\/><\/p>\n<h2>Getting Goal Setting Wrong<\/h2>\n<p>Setting goals without knowing your values is akin to setting the GPS in your car when you don\u2019t know where you\u2019re going.<\/p>\n<p>As I was about to launch into my reply from nowhere came,<\/p>\n<p><em><strong>\u201cGoals are what you strive for, values are what you die for\u201d<\/strong><\/em><\/p>\n<p>I sat back thinking to myself \u2018wow, that\u2019s cool, I wonder who said it?\u2019<\/p>\n<p>After the call, I searched Google to find out who had said it first but couldn\u2019t find it anywhere.<\/p>\n<p>I asked in my Coach The Life Coach Facebook group <a href=\"https:\/\/www.facebook.com\/groups\/coachthelifecoach\/\" target=\"_blank\" rel=\"noopener noreferrer\">(click here to join if you\u2019re a coach, or want to be a coach)<\/a> thinking that with almost 3.5k coaches in there, somebody would know.<\/p>\n<p>Nobody had heard it before.<\/p>\n<p>I\u2019m still not sure if I had a very rare flash of brilliance.<\/p>\n<p>Or, whether I did hear it once prior and it\u2019s just been lurking in the nether reaches of my mind waiting to pop out.<\/p>\n<p>Please do leave a comment if you have heard it elsewhere because I\u2019d hate to claim somebody else\u2019s quote.<\/p>\n<p>In any event, it bears pondering when we are setting goals, or making major life decisions.<\/p>\n<p>Under such circumstances, we should (presuming we know them) be bringing our most important values to the fore and making sure they\u2019re not compromised.<\/p>\n<p>I will use one example to make the point and then let you consider ones that are relevant to you.<\/p>\n<p>If you asked a loving parent what would they be prepared to die for, a good proportion would say to protect their kids.<\/p>\n<p>Yet, how many parents take on jobs that take them away from their kids because the money is good?<\/p>\n<p>Or, allow their kids to eat shit because it\u2019s just easier than dealing with the meltdown that would follow serving dinner without fries or pizza?<\/p>\n<p>Or even, get into loud fights with their partner with the kids there, or knowing they can hear?<\/p>\n<p>And that\u2019s not a criticism of parents, especially as I don\u2019t have kids, I\u2019m sure it\u2019s super tough.<\/p>\n<p>It\u2019s merely an observation that we can strive for things like spending more time with our kids, getting them to eat more healthily and not arguing in front of them, but it\u2019s often not until we remember what we\u2019d die for that we gain real clarity on what is the best thing to do.<\/p>\n<p>If you want to know more about the incredible power of values and why they are so much more important than goals, you can <a href=\"https:\/\/www.amazon.com\/Clarity-Method-Motivates-Clients-Colleagues-ebook\/dp\/B07RW6784P\" target=\"_blank\" rel=\"noopener noreferrer\">check out my new book, The Clarity Method.<\/a><\/p>\n<p>Photo 1 by <a href=\"https:\/\/unsplash.com\/@isaacmsmith?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Isaac Smith<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/goals?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n<p>Photo 2 by <a href=\"https:\/\/unsplash.com\/@esteejanssens?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Est\u00e9e Janssens<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/goal?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/>\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A client asked me a question the other day. It\u2019s one which I\u2019ve been asked scores of times over the years, albeit it usually by people interviewing me. \u2018What is the difference between values and goals?\u2019 I usually go into a rather long-winded answer about values being internal and what defines us as human beings. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7054473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137588],"tags":[15469,3794,6462,42334,6773],"dealstore":[],"offerexpiration":[],"class_list":["post-7054472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-coaching","tag-goal","tag-people","tag-setting","tag-utterly","tag-wrong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Most People Get Goal Setting Utterly Wrong (and never know) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7054472\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Most People Get Goal Setting Utterly Wrong (and never know) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A client asked me a question the other day. 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