{"id":7053435,"date":"2026-09-01T05:12:53","date_gmt":"2026-09-01T05:12:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/acting\/commercial-life-working-with-directors\/"},"modified":"2026-09-01T05:12:53","modified_gmt":"2026-09-01T05:12:53","slug":"commercial-life-working-with-directors","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7053435","title":{"rendered":"Commercial Life &#038; Working with Directors"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 class=\"wp-block-heading\"><strong>A conversation with LaNisa Frederick<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Originally from Cincinnati, Ohio, LaNisa Renee Frederick is an accomplished sketch performer, actress, and voiceover artist (check out her <a href=\"https:\/\/www.imdb.com\/name\/nm2951044\/\">IMDb here<\/a>!) who got her start in Chicago. She is the co-creator of the viral sketch series Hashtag Booked and can currently be seen in the ensemble of the Emmy-nominated comedy series <em>Jury Duty Presents: Company Retreat.<\/em> She chatted with me recently about her commercial career and the commercial director &amp; actor relationship.<\/p>\n<p class=\"wp-block-paragraph\">MM: First of all, you took a class or two at the Acting Studio Chicago back when you were in Chicago, yes?<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: I did! I took a workshop with you and another longer weekly class.\u00a0<\/strong> <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-683x1024.jpg\" alt=\"\" class=\"wp-image-8866\" style=\"aspect-ratio:0.6669981503212077;width:255px;height:auto\" srcset=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-683x1024.jpg 683w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-200x300.jpg 200w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-768x1152.jpg 768w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-1024x1536.jpg 1024w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-1365x2048.jpg 1365w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/CREDIT-Rob-Flate-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\"\/><\/a><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">MM: You\u2019re doing a lot of theatrical work now which is super exciting, but you also have a very healthy commercial career that I would love to chat about. At the time of this interview, about how many commercials have you shot?<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: I think I\u2019m around fifty-five. I did a series of Walmart commercials that really jumped that number up\u2026I think I did about twenty commercials for them. Not all of them aired, but It was like being a series regular on a TV show almost. It was a great ride and it paid off a lot of student loan bills at the time.<\/strong><\/p>\n<p>MM: That\u2019s a lot! How much communication is typical between an actor and a director on a commercial? What should an actor who is just sticking their toe into the commercial world anticipate?\u00a0<\/p>\n<h2 class=\"wp-block-heading\">The Callback<\/h2>\n<p class=\"wp-block-paragraph\"><strong>LF: Well, really, when you get a callback, the first kind of communication you have with the director is usually through the casting director in preparation for callbacks. They pass along any specific notes from the director after they see your initial audition. Those notes are your first contact.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>But then it\u2019s all about the callback. We\u2019re back to about 80 to 85% of callbacks being back in person now which is great. Once you get to the callback and into the room you have the director and the ad agency and sometimes the client so you have all these parties in there and I\u2019ve learned, having done many callbacks now, that this is also a test for the commercial director. They\u2019re auditioning too. So I enter the room now wanting to help them look good as well.\u00a0<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>And it\u2019s really the biggest collaborative moment of the whole process, the callback. Because I know that after the callback all hell might break loose\u2026they might change the spot, they might change the words, or the vision for the spot, but I know in this moment the director and I have the chance to form a working relationship, it\u2019s really the place where we might have the most communication on the whole project.\u00a0<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>And even if it doesn\u2019t work out, hopefully that director sees \u201cOh, she makes my job easier.\u201d And she makes me look good in front of the client. And then they remember me for the next project. That\u2019s maybe not a very artsy answer, but there\u2019s a kind of practical science to commercial relationships.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">MM: Yeah, I\u2019ve definitely experienced that as a director sometimes, the feeling that the ad agency folks are judging my direction in the callback room.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: It is a pressurized situation. But it\u2019s great to go to the callback\u2026you feel part of something already, you have been called in, you\u2019re working with people. It\u2019s like \u201cOK, we\u2019re making some art.\u201d<\/strong><\/p>\n<h2 class=\"wp-block-heading\">The Shoot Day<\/h2>\n<p class=\"wp-block-paragraph\">MM: Very true. I remember you saying once that most actors have had the experience on a commercial of getting to set and discovering that the director is not around or not going to help them and realizing \u201coh, I guess I\u2019m directing myself today.\u201d How do you navigate that situation on a big shoot day? Any tips?<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: I think you realize it by the tone of the set. When you get to set and it\u2019s like \u201cOh this is tense.\u201d That means something has already gone awry and it\u2019s not on you. And that\u2019s when I take the time to get quiet and listen. Somebody\u2019s gonna give me a clue as to what we\u2019re doing and what is happening. Usually there\u2019s a great 1<\/strong><strong><sup>st<\/sup><\/strong> <strong>AD around with information or even the DP can give you a better sense for what\u2019s going on.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>And if you\u2019re with an ensemble, which I usually am, then you have the capacity to talk to them as well. And folks who have been on a few commercial sets usually know the drill. \u201cOK they don\u2019t have time for us, so this is what we\u2019re gonna do.\u201d That\u2019s really where knowing how to work quickly within an ensemble is important.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">MM: As you mention the tone on set is really important. Who are some of the directors you have worked with that excelled at creating a productive set environment? Any specific examples of a note or a choice from a director that really helped you?<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: Absolutely. In preparing for this interview I actually wrote three down\u2014and I\u2019m not blowing sunshine up your ass, Matt Miller, but you are one of them! (And you have to keep that in there!) And I wrote why! You are welcoming and you make a collaborative environment and it feels like ensemble work no matter how small the role is. And I really appreciated that working with you.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">MM: Aw wow. That is great to hear. Thank you.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: I also wrote down Miranda Hammond. She is also one of the first black women I have ever worked with on a commercial set. I always felt like I could have her time despite the demands placed on her by the production and the agency. She never made me feel like she didn\u2019t have time for a question. And that was a big shoot with Billie Jean King, so she had this icon on set and I had to catch tennis balls Billie was throwing at me! And despite the crazy environment Miranda always made me feel like I had access to her.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>And Neil Brennan! I have worked on a few of his sets\u2014maybe five spots with him\u2014and he just trusts the hell out of you as an actor. He does not micro-manage. I recall distinctly him saying \u201cAnyway, you know what you\u2019re doing. Let\u2019s go.\u201d And then he really supports the choices that you make. I know that I have space to create and improvise with him\u2026and he likes it when you just throw something out there and then he can see what sticks.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Agencies and clients really don\u2019t know how to talk to actors so it\u2019s great when you have a director that understands the creative side of an actor but also knows how to talk that corporate talk.<\/strong><\/p>\n<h2 class=\"wp-block-heading\">Improvising in commercials<\/h2>\n<p class=\"wp-block-paragraph\">MM: Let\u2019s talk about improvising a bit more. Obviously, <em>Company Retreat<\/em> required a ton of improvising, but improvising on a commercial is a little different, yes?\u00a0 How do you know when to play and when to keep it as scripted on a commercial set?<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: I mean, I always start with whatever script they have\u2013I\u2019m not gonna off the bat start choosing my own words\u2013but then I start to build. And time figures into this a little bit, but maybe I change my facial expression heading into a line, or I improvise just one word on the next take. So I don\u2019t change it completely, I just work through it and start to slowly build. Especially if a director has not indicated if they\u2019re OK with improvising; I slowly test the waters then. But if I\u2019m working with someone like Neil and I know I\u2019ve got that freedom to play, I just jump in.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">MM:. Great advice. Also, you\u2019re <em>really<\/em> good at landing a moment or a laugh with just a single expression or a couple words. I know that kind of precision and awareness for a moment takes some time to develop. Do you feel like commercial work has helped develop those skills?\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: It has become a super power for me. I know I book a lot because of my facial expressions\u2014and I\u2019m OK with that. I have learned through commercial work that you have thirty or maybe fifteen seconds to tell a story with a strong beginning, middle, and end. There\u2019s not time for a full monologue. But what can I give the director that feels like a monologue? A look. Or one word that has A LOT underneath it. So, I think learning from those time constraints has really helped me. It is a super power, but it\u2019s a developed super power. If you want to be seen, if you want to make that final cut, make a quick, strong choice.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">MM: Anything else you want to plug? Any parting advice for early career actors?<\/p>\n<p class=\"wp-block-paragraph\"><strong>LF: Just know that Chicago is still a gold standard in terms of what you learn there. That Chicago training and storefront theatre experience informs so much of my current work. I\u2019m so grateful for every little storefront show, every non-union commercial back in the day, the School at Steppenwolf, ALL of that training in Chicago\u2026it really does help you succeed.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-31-at-2.32.48-PM.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1498\" src=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-31-at-2.32.48-PM.png\" alt=\"\" class=\"wp-image-8878\" style=\"aspect-ratio:0.7177623519804002;width:260px;height:auto\" srcset=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-31-at-2.32.48-PM.png 1210w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-31-at-2.32.48-PM-242x300.png 242w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-31-at-2.32.48-PM-767x950.png 767w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-31-at-2.32.48-PM-827x1024.png 827w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\"\/><\/a><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-1\" style=\"color:#2f6089\"><strong>Be sure to check out LaNisa on <em>Jury Duty Presents: Company Retreat<\/em>, and if you\u2019re on Insta, you can follow her at @lanisafrederick.<\/strong><\/h3>\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-2\" style=\"color:#2f6089\"\/>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-27-at-4.09.09-PM-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"656\" src=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-27-at-4.09.09-PM-1.png\" alt=\"\" class=\"wp-image-8871\" style=\"aspect-ratio:1.0182987141444115;width:214px;height:auto\" srcset=\"https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-27-at-4.09.09-PM-1.png 668w, https:\/\/www.actingstudiochicago.com\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-27-at-4.09.09-PM-1-300x295.png 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\"\/><\/a><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-3\" style=\"color:#2f6089\"><strong><em>Matt Miller is a commercial director and an occasional instructor at ASC.<\/em><\/strong><\/h3>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A conversation with LaNisa Frederick Originally from Cincinnati, Ohio, LaNisa Renee Frederick is an accomplished sketch performer, actress, and voiceover artist (check out her IMDb here!) who got her start in Chicago. She is the co-creator of the viral sketch series Hashtag Booked and can currently be seen in the ensemble of the Emmy-nominated comedy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7053436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12021],"tags":[14115,16352,3333,1600],"dealstore":[],"offerexpiration":[],"class_list":["post-7053435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acting","tag-commercial","tag-directors","tag-life","tag-working"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Life &amp; Working with Directors - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7053435\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Life &amp; Working with Directors - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A conversation with LaNisa Frederick Originally from Cincinnati, Ohio, LaNisa Renee Frederick is an accomplished sketch performer, actress, and voiceover artist (check out her IMDb here!) who got her start in Chicago. 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