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Every week I attempt to publish a curated list of best new creative ads<\/a>. Occasionally I share views on trends in the ad industry<\/a>. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. <\/p>\n Snickers: behaving like a troll<\/strong><\/p>\n Ad campaigns based on a universal consumer insight<\/a> lend themselves better to a creative idea. In Snickers the insight is that \u2018in-between meal hunger makes us irritable and act out of character\u2019. This theme has interpreted wonderfully<\/a> as \u2018You\u2019re not you when you are hungry\u2019 and consistently great executions<\/a> over the years. A new ad from Australia compares how people behave as sports fans when irritable \u2013 alluding them to literally be like trolls \u2013 not the social media kind but the mythical creature from Scandinavian folklore. <\/p>\n \n