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An exceptional venue\u2014La Nuvola\u00a0(the Roma Convention Center)\u2013will host the the 2026 edition of\u00a0Roma Bar Show<\/a>, happening\u00a0September\u00a014-15. This\u00a0marks a notable step in the event\u2019s growth, along with a new partnership with\u00a0Fiere di Parma, which\u00a0will help solidify Roma Bar Show as Italy\u2019s leading event dedicated to the bar industry and a benchmark platform for the beverage, hospitality, and mixology sectors.\u00a0<\/p>\n With more than\u00a0200 exhibitors, dozens of Italian and international brands, a comprehensive educational program, and a packed schedule of networking events, Roma Bar Show offers industry professionals a place to discover trends shaping the market, build new relationships, and develop valuable business opportunities.<\/p>\n The 2026 edition of Roma Bar Show will strengthen the event\u2019s international focus with a\u00a0Buyers Program\u00a0developed in collaboration with the\u00a0Italian Trade Agency<\/a>\u00a0and\u00a0Fiere di Parma<\/a>.\u00a0More than\u00a0150 buyers\u00a0from over\u00a030 countries\u00a0will attend through a dedicated program designed to facilitate direct meetings with companies, importers, distributors, and industry decision-makers.<\/p>\n Supporting the program is the launch of a new digital matchmaking platform, enabling exhibitors and buyers to schedule meetings even before the event begins, optimizing time and networking opportunities.\u00a0A\u00a0Business Lounge\u00a0will also serve as the reference point for private meetings, networking, and the development of new business relationships.<\/p>\n Roma Bar Show continues to showcase the evolution of the drinks market through areas dedicated to the main international trends.\u00a0Among the new features of the 2026 event is\u00a0Future Drinking, a new area dedicated to no- and low-alcohol\u00a0products, a rapidly growing category that is redefining drinking occasions and expanding opportunities for the hospitality community.<\/p>\n The\u00a0Mexican Village\u00a0also returns, dedicated to the culture and business of agave spirits, featuring insights, tastings, and content focused on one of the most dynamic categories of the global beverage industry.<\/p>\n The\u00a0Educational Program\u00a0continues to be one of the pillars of Roma Bar Show, featuring\u00a040 seminars, masterclasses, and talks\u00a0led by some of the most authoritative figures on the international scene.<\/p>\n Among the first announced guests are\u00a0Faye Chen, Bar Manager of\u00a0Double Chicken Please\u00a0in New York, one of the world\u2019s most acclaimed cocktail bars;\u00a0Marco Corallo\u00a0of\u00a0Saikind\u014d\u00a0in Abu Dhabi, an exponent of a style of mixology that combines technique and research;\u00a0Jonathan Gabbay, who leads\u00a0ARGO\u00a0in Hong Kong, a venue that has become a symbol of innovation in the contemporary beverage industry; and\u00a0David Wondrich, one of the world\u2019s foremost experts on cocktail history and culture.<\/p>\n Alongside content dedicated to mixology, the 2026 Roma Bar Show will introduce a new\u00a0Business Educational Room\u00a0designed for entrepreneurs, bar owners, and professionals interested in exploring topics such as financial management, leadership, data analysis, and the development of successful business concepts and brands.<\/p>\n More than\u00a0200 exhibitors\u00a0are expected at Roma Bar Show this year, including some of the industry\u2019s leading companies, such as\u00a0Gruppo Montenegro, Velier, Doreca, Fratelli Branca Distillerie, Compagnia dei Caraibi, Brown-Forman, Pernod Ricard, Onesti Group, Coca-Cola HBC, Perrier, Orsini, Molinari, Pallini, together with historic companies such as\u00a0Luxardo, Nonino, Cocchi, Varnelli,\u00a0and\u00a0Nardini, alongside numerous new Italian and international brands.<\/p>\n Completing this year\u2019s programming will be traditional parties and the customary\u00a0Sideshow\u00a0calendar, offering an opportunity to discover bars and industry professionals beyond the exhibition halls while experiencing Rome\u2019s nightlife.\u00a0<\/p>\n<\/p><\/div>\nBUSINESS & BAR CULTURE<\/h4>\n
TRENDS OF THE FUTURE<\/h4>\n
EDUCATIONAL PROGRAM<\/h4>\n
THE COMPANIES<\/h4>\n
OFF-SHOW EVENTS<\/h4>\n